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    Shaxi Town: A Famous Leisure Wear City In China

    2012/8/4 11:39:00 68

    Casual WearFamous BrandShaxi Town

    Shaxi people and clothing The earliest contact can be traced back to the mid Qing Dynasty. From the beginning of the Republic of China, there was a manual workshop for cutting clothes, cutting and sewing garments in the town of Shaxi. The clothing industry gradually entered the life of Shaxi people. In the early 60s of last century, Shaxi began to set up sewing production cooperatives to produce garments; in the early 70s, it began to undertake small batch fabric processing, processing and export processing; at the beginning of 90s, Shaxi began to face fierce competition from Zhejiang Ningbo, Hangzhou and Guangdong Shenzhen and Humen.



    Characteristics of development:


    1, innovation: adjacent to the Asian Fashion Center in Hongkong, we are working hard to establish a leisure clothing information technology network system that integrates with the international fashion trend, and fully implement the modern information engineering from cloth selection, style design, finished garments to online trade and sales.



    2, strength: more than 60 famous brands of casual wear, which have been widely known, have established a huge sales network in the whole country with franchising and chain monopoly business mode. There are more than 3200 Shaxi leisure wear stores in the country, and firmly grasp the leading position of Shaxi casual wear in the market.


    3, internationalization: with its unique clothing culture, investment environment and the advantages of professional gathering place, the famous clothing enterprises from home and abroad have attracted the camp of Shaxi, and gradually become the focus of attention of the international clothing industry.


    Advantage brands and enterprises: Jianlong, Paci Doug, Humphrey, Mark Chang, St. Martian, Philippine hunting, sigma, Jianhao and so on.

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