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    Clothing Shop: China From The Perspective Of Olympic Games

    2012/8/8 16:02:00 214

    Olympic GamesClothing IndustryChinese Clothing


    "Now, it's Olympic time!" Many people stay up late to watch the games, while more people are used to watching the Olympic report every morning. Although the influence of this London Olympic Games cannot be compared with that of the 2008 Beijing Olympic Games, the Olympics still provide us with an angle and an opportunity, for example, to see China from the world.


    On the surface, it is business war. The major Olympic sponsors naturally launched a fierce Marketing War. Bosiden, a Chinese clothing brand, also sees the influence of the Olympics on tourists and consumers, and has opened a flagship store in the West End of London. It is obvious that Bosden is well prepared to open its shop in South Morton Street, the most prestigious and expensive shopping street in London.


    In the eyes of foreigners, China is the first to enter the overseas market fashion The brand retailer should be "Shanghai Tang", but it was founded in Hong Kong rather than the mainland. Previously, sportswear manufacturer Li Ning also opened a flagship store in Portland, the United States, where Nike is headquartered, but it was closed in February this year.


    The connotation of entrepreneurs. Lenovo was once a top partner of the Beijing Olympic Games, but Liu Chuanzhi, chairman of Lenovo Holdings, went to London this time for more than the Olympics. At the invitation of British Prime Minister Cameron, he led a 30 member delegation of the China Entrepreneur Club to visit the UK. Miao Hongbing, chairman of white-collar fashion, and Xia Hua, chairman of Yiwen Group, were among the 30 elites as representatives of the clothing industry. The theme of the delegation's visit to the UK is: dialogue on industrial and commercial civilization and sustainable development.


    Britain is the birthplace of constitutional democracy, and institutional civilization promotes industrial and commercial progress; At present, British business is also radiating new vitality in fashion, technology, design, new energy, e-commerce and other fields. In a rough comparison, Liu Chuanzhi thinks that Chinese entrepreneurs are pursuing, able to endure great hardship and hard work; British entrepreneurs are more mature and standardized.


    The root is history. The performance at the opening ceremony of the Olympic Games is like a grand movie epic, with all the British symbols of music, drama and literature presented. In the presentation of British history, I was impressed by the chapter of industrial revolution marked by chimney. The industrial revolution, which is closely related to the textile industry, took place in Britain. It has brought great influence to mankind and changed the history of Britain and the world.


    Today, the "world factory" has been transferred to China. When the former "world factory" continues to lead in financial influence, new technological strength and even artistic creativity, today's "world factory" also sprouts a desire for new economic growth points.


    Some scholars listed China as one of the countries with the housing commercialization reform launched in 1998 and the rapid increase of net exports after China's accession to the WTO in 2001 Economics Two pillars of rapid development in the past decade. "But is it because these two pillars are so easy to use that people are unwilling to give up easily, or have lacked the courage to find the next pillar?" Xu Jianguo, associate professor of the National Development Research Institute of Peking University, suggested that the new pillars might be service industry and infrastructure investment.


    So, what should traditional manufacturing do? "With rising labor costs, rising raw material prices, coupled with the European debt crisis and export recession, do you think China's traditional manufacturing industry will decline significantly?" Asked by microblog users, Liu Chuanzhi, who was visiting Britain, replied: "Enterprises are different, some will rise, some will decline, and even be eliminated; the specific situation, specific treatment, but certainly, it is not good to just do processing with supplied materials; since it is called a traditional industry, its future life is relatively long, but the way of operation can be innovative and breakthrough, especially in China, there is much room for development."


    The Olympic Games provide us with a good opportunity to look at each other and think in terms of the world. The industrial revolution is great, and even it has brought many reflections and discussions on sustainable development to people today. If the 19th century was British and the 20th century was American, what about the 21st century? Chinese, you deserve to work hard!

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