Communication Skills In Daily Marketing Work

Communication skills in daily marketing work

First, "Hope" - listening.

This includes listening attentively and timely confirmation.

When communicating with customers or communicating face-to-face, they must listen attentively to the customers' speeches. They must listen with purpose and discover the information that the customers are interested or unintentionally reveal to the marketing.

In the process of listening, it is timely to ask questions. On the one hand, it expresses the respect and attention to the customers, and on the other hand, it helps to correctly understand what the customers want to express.

Ensure that sales personnel grasp the accuracy and accuracy of information, and achieve good communication results.

Two, "smell" - the skills of observation.

The skills of observation run through the whole sales process, especially when establishing good relationship with customers.

In the process of communicating with customers, a glance, an expression and an inadvertent action of the customer is a reflection of his mental state. An excellent salesperson must be good at grasping and responding in time.

Similarly, the environment around the customer can refer specifically to the layout and display style of his office, and to a certain extent, reflects the behavior pattern of the customer, so as to provide necessary information for establishing long-term relationship with him.

Using this information and salesperson's own understanding can help.

Establish relationships with customers and decide what to do next.

Three, "ask" - the skill of asking questions.

After obtaining some basic information, asking questions can help marketers to understand customer needs, customer concerns and factors that influence decisions.

At the same time, when the communication atmosphere is not very natural, we can ask some general questions and problems that customers are interested in.

When the time is ripe, you can ask some guiding questions, gradually enter the topic, stimulate customers' interest in products, and arouse the urgent needs of customers.

For example, if the product is not purchased in time, it is likely to cause unnecessary losses, and when purchasing the product, all problems can be solved, and the investment is considered to be very worthwhile.

This is the final result of guiding questions.

At this point, as a salesperson, we need to get a conclusive reply from the customers, and we can ask some concluding questions in order to lock the fruits of the marketing process.

In conjunction with

In the whole process, we must keep consistent with the frequency of the thinking progress of customers. We must not be too hasty. When we are not mature enough, we are eager to ask for signing orders. It is easy to cause customers' antipathy and abandon all their previous efforts. Nor should we miss the opportunity. When we sign the bill, we fear that we will be denied and let the opportunity slip.

Four, "cut" - the skill of interpretation.

Interpretation is particularly important at the recommendation and end stage of sales.

In the recommendation stage, in order to persuade customers to purchase, explain and explain their company, product, service and so on, so as to achieve the order purpose.

In the process of negotiations, that is, when sales are coming to an end, they will involve many substantive problems. The two sides will be divided for their own interests, which will cause obstacles for the two sides to reach a final agreement and even sign bills. These obstacles need to be resolved in a timely and reasonable way.

The content to be explained is not too complicated, just include content to achieve the purpose of interpretation.

The explanation should be simple and logical.

When we need to explain details, we should avoid the details of the pain free. The development must be carried out. The conciseness must be concise, especially when it is recommended to customers.

The key to successful explanation is to use simple language and avoid too technical technical terms, especially for your customers.

Only when your customer understands these terms, is it appropriate to use them, and at the same time, make proper use of them to avoid unnecessary mistakes.

Five.

Skills

The expression of conversation should be natural, friendly, and appropriate.

When you speak, you can make some gestures, but don't move too big.

Avoid spitting while talking.

To greet others, you must say hello first. Others are speaking individually. Don't listen to others.

If someone needs to talk to someone, he should wait until others finish.

The third parties should welcome the handshake, nod or smile.

If you need to deal with or leave in a conversation, you should say hello to the other person.

Generally do not involve diseases, deaths and other things, do not talk about something absurd, weird, sensational, pornographic things.

Customers are women, generally do not ask their age, marriage, not directly ask the other person's resume, salary income, family property, clothing prices and other private life problems; and female customers talk better not to say the other side's fat, strong, good maintenance and so on; the other side reflects the problem of revulsion should apologize.