Zhang Shuhua'S Analysis Of The Problems Existing In The Development Of Fur Industry In China

Second national boundaries

The 2012 session of the joint conference and fur professional committee was held in Beijing today. Zhang Shuhua, the honorary chairman of the China Leather Association and executive chairman of the fur special committee, analyzed the problems in the four sectors of the fur industry combined with the industrial situation.

1, the fur animal breeding industry is in the stage of blind extensive development, not only the quality is poor, but also the quantity of medium and high grade products is insufficient.

The raw materials of China's fur industry are divided into two categories: coarse skins and fine skins. Because of the market pull, fine and mixed leather products are developing rapidly, especially mink, fox, raccoon and Rex rabbits are developing rapidly, but they still can not meet the needs of the domestic market. At present, the raw material of domestic mink, Fox and raccoon dog can only meet 60% of the market demand, while the high-end brand raw material skin is very few, and it needs to be imported from abroad every year.

China's mink, fox, raccoon dog and rabbit breeding industry are mainly scattered by farmers, and it is difficult to form scale benefits. There is still a big gap between breed breeding, breeding technology, management technology, feed, epidemic prevention and the advanced level of the world.

Therefore, China's fur animal skins are not only of a poor quality but also of a blind stage of development.

2. The barrier of animal welfare is to expand the domestic and foreign market

In recent years, the frequent activities of international extremist animal rights organizations have also had a certain impact on the development of fur industry in China.

With the pfer of the world fur industry processing center and consumer center to China, extreme international animal rights organizations have carried out speculation on the practice of individual irregular skin picking in remote villages in China, which generalize and exaggerate facts, which not only damage the image of our ancient civilization, but also greatly influence the expansion of domestic and foreign markets.

3, imperfect domestic leather trading mode affects the coordinated development of upstream and downstream industries.

In the Western fur developed countries, the auction system has been developed for hundreds of years, and the fur trading mode in China is developing slowly. Fur trading is relatively primitive, and it is still in a decentralized free trading mode.

Because of the long term information asymmetry between aquaculture and downstream fur processing industry, we all follow the feeling that the market is good and the market is bad. The price fluctuation of the leather market is very large, which makes farmers and fur processing enterprises both frustrated and seriously affects the sustainable development of the industry.

4, excessive import tariffs on fur raw materials will affect fair competition among enterprises.

The raw materials of Fox and raccoon dog are mostly low-grade products, and the quantity is insufficient. Every year, enterprises import some high-grade raw material skins for pformation and upgrading. However, because of the import tariff of China's fur industry was formulated in the era of planned economy, although it has been adjusted after joining the WTO, it is still very high. The raw water mink is 15%, raw fox fur and raccoon skin are 20%. At present, the main fur producing countries in the world are fur products with high added value. Most of them are imported with low tariff or zero tariff, so Chinese enterprises are much higher than those of foreign enterprises in the import of raw leather, resulting in China's fur enterprises in the international market has been in an unfair competition, and exports have declined sharply. China's mink,

In addition, high tariffs have created some incidental phenomena, and non-standard import trade has sprouted.

Not only is the reputation of the fur industry damaged, it also hurts the national interest.

5, the industry's environmental awareness is not strong, affecting the sustainable development of the industry.

Environmental protection work has responsibilities in the middle and lower reaches of the whole industry, such as excrement in aquaculture, sewage discharge from nitrite, and chemicals contained in fur products. Of course, pollution of nitriding process should be highlighted.

In recent years, we have received complaints from foreign traders. Although the industry has made a lot of efforts in environmental protection work, it still has a far cry from the increasing demand at home and abroad. The fur industry's environmental awareness and environmental protection actions are worse than that of the leather industry.

6, enterprises are small in scale, low-level in fur products, and lack in medium and high grade products.

At present, China has more than 4000 fur and dyeing products and processing enterprises, only 600 enterprises are regulated, most of them are small businesses, most of them are foundry workers. Most of the domestic products are low-level duplication, and fashion and precious raw materials are used for the production of low-grade products. The market depends solely on the consumers' favor and novelty support for the precious fur, but this will not last long.

At present, fur products have begun to move towards low price competition stage. The brand awareness of enterprises is weak, and there are no recognized brands in the industry.

In the last twenty years of the last century, the development experience and lessons will be difficult for the product to enter the stage of low price competition. If the product structure is not adjusted in time, the industry will go down sharply, so it will be difficult to sustain development.

Therefore, fur enterprises must pform and upgrade in terms of enterprise management, brand building and market operation, and seek new ways of development.

7, the domestic and international market information is not smooth, the industry blind development.

Because the export of fur is mostly based on OEM.

The information can only be indirectly understood, and the market expansion is very difficult.

At present, the domestic market is the main market, accounting for more than 80% of the total market.

The main forms of the domestic market are production bases and fur professional markets, wholesale markets, exclusive stores and different grades of department stores.

Various forms of sales are not linked to each other, follow the feeling, compete with each other, and blindly develop.

It is also easy to mislead the blind development of upstream fur culture and fur processing, which seriously affects the strategic goal of the sustainable development of the industry.