The London Olympics Closed And Another Business Continued.

The Olympic Games have been closed, but another business competition is still going on.

Today, the Olympic Games are not only a sports event, but the Olympic economy has become another arena in the commercial field.

Since the 1984 Losangeles Olympic Games became the first profitable Olympic Games in history, the commercial value of the Olympic Games has been unprecedentedly developed, and the Olympic champion has become the Olympic Games.

The object of pursuit.

With the Olympic flame extinguished, the curtain of London Olympic Games officially fell.

The Chinese delegation won 38 gold medals and 87 medals, ranking second only to the United States and ranking second in the gold medal list and medal list.

The Olympic Games have been closed, but another business competition is still going on.

Today, the Olympic Games are not only a sports event, but the Olympic economy has become another arena in the commercial field.

Since the 1984 Losangeles Olympic Games became the first profitable Olympic Games in history, the commercial value of the Olympic Games has been unprecedentedly developed, and the Olympic champion has become the object of business pursuit.

"Sun Yang" and "Ye Shi Wen" are more successful.

Category registration hottest.

According to the China Trademark online enquiry information of the Trademark Office of the State Administration for Industry and commerce, the two words "Sun Yang" have been applied for registration by a health industry service company of Henan.

Swimming cap and other products, the application date is August 30th last year, but has not yet passed the first instance.

And "Ye Shiwen" trademark also passed the first trial in July 20th, entered the 3 month notice period. If there is no objection during this period, after 3 months, ye Shiwen will become a registered trademark of a gardening company in Chengdu.

The categories are swimsuit, sportswear, etc.

Wang Miaoyong, director of the law and Industry Department of Zhejiang Sports Bureau, made clear in the interview with relevant media that the trademark registration of "Sun Yang" and "Ye Shiwen" was a malicious registration, which violated the right of name and could not be used for registration.

Even if the "Ye Shi Wen" and "Sun Yang" trademarks are registered now, as long as they raise objections, the possibility of these two trademarks being revoked is very high.

In fact, as early as the opening of the London Olympic Games, the Chinese delegation's sports stars began to be scrambled for a rush. Liu Xiang was only snatch 48 times.

And "Ye Shiwen" was snatch as underwear brand, even more absurd is that "Lin Dan" trademark was registered in 1997 as a pig feed category by a Sichuan company.

In fact, it is no longer a novelty to have the name of the Olympic Games being grabbed. As early as the Beijing Olympic Games, Phelps, who won 8 gold medals, was snatch 18 times, and the stadium "Water Cube" was also applied for more than 200 times.

Yao Ming has been frequently registered as a popular figure in sports.

In 2006, a case of "Yao Ming" trademark was registered by sanitary towel enterprises.

In addition, basketball, sports shoes, clothing and other products such as "Yao Ming generation", "Yao Ming family", "Yao Ming family", "Yao Ming's Zhengda", "Yao Ming justice", "Yao YAO" and other similar patterns have frequently played the "edge ball".

In order to protect Yao Ming's commercial interests, Yao team submitted a trademark registration application for dozens of products related to the name "Yao Ming" as early as 2002.

In 2006, Yao Ming submitted 45 applications for trademark registration.

Moreover, the registration of celebrities' names as trademarks is highly likely to cause disputes in the future.

Although on the battleground of trademark disputes, as the leader of China's local sporting goods industry, the success of gymnast Lining's brand registered in his own name is a typical example of 100 million words in business.

But for those businessmen who want to take advantage of Olympic champion's marketing, it is not the best choice to rush ahead with trademark.

It is worth considering that businessmen should effectively combine their own reality and rationally excavate the Olympic champion's commercial value.

For example, in the London Olympic Games, Dow Jones's research tool Factiva counted the data of the London Olympic sponsors, and McDonald's media exposure ranked first.

As for the cooperation with McDonald's, International Olympic Committee chairman Roger once said, "McDonald's as a sponsor has given us huge support in capital, and has contributed to the dissemination of the Olympic idea."

For example, Lining, as a sponsor of China badminton team, China's badminton team's good results let Lining laugh from the arena to the two level market.

In August 5th, in London's Olympic men's singles badminton final, Lin Dan beat Malaysia's Li Zongwei, and Lining's stock price rose 12.15% the next day.