Coinciding With The Guangdong Liuhua International Fashion Festival, Many Policies Give Liuhua Power

This year coincides with the fifth anniversary of the "China Liuhua International Fashion Festival" hosted by the government. In the new fashion festival, how does the government of Yuexiu District of Guangzhou launch a new brand war? What new measures will be taken to improve the competitiveness of Liuhua Business District? Recently, the relevant person in charge of Yuexiu District Government said that the upgrading of Liuhua Park has been included in the "12th Five Year Plan" special key planning project of Yuexiu District's commercial service industry. It is planned that by 2020, the turnover of Liuhua Mineral Clothing Business Circle will reach 100 billion yuan (including e-commerce), forming a cluster of headquarters of 100 international clothing brand companies, Make every effort to achieve the development goal of "two centers and one fashion community" (namely, building "international clothing procurement center", "international Clothing brand Center "and" International Fashion Culture Community ") to further promote the integration of" China's Famous Fashion City "with globalization.

Flowering flower clothing The festival will last for a long time

Since 2008, after the government's leading role for five consecutive years, the brand of "Liuhua Clothing" has become brighter and brighter, and "China Liuhua International Fashion Festival and Guangdong Fashion Week" has also become the only clothing industry featured exhibition supported by the Ministry of Commerce. The fruitful operation in the past five years has played an important role in promoting the brand, highlighting the characteristics, improving the popularity and influence of the park, and is of great significance to the industrial transformation of Guangdong.

The person in charge of the Yuexiu District Government said that in the future, the "Fashion Festival" should not only be held for a long time, but also be better and more refined. The Fashion Festival should be integrated into every vein of Yuexiu and become an indispensable part of Yuexiu District, so that Yuexiu District will pay more attention to what is needed in this city from the perspective of civilization and aesthetics, So as to enhance the reputation and popularity of Yuexiu District.

"International Procurement Center" will receive preferential policies

It is reported that, Flowering clothes After more than 20 years of development, the business district has formed the largest clothing distribution center in China, which is composed of 49 professional markets. However, due to the spontaneous formation of the business district, each clothing city has its own way of doing things. The "upgrading" of the business district has been called for many years. Recently, Liuhua Business District, represented by five leading enterprises, namely Baima Garment Market, Yima Garment Wholesale Plaza, Kapok International Garment City, Guangzhou International Garment Exhibition and Trade Center, and Yangtze River International Garment City, was recognized as "Guangdong Garment International Purchasing Center" by Guangdong Provincial Economic and Information Commission, and became the only international purchasing center in the textile and clothing industry in Guangdong Province, It can be said that the government has paid unprecedented attention to it.

The reporter learned that if a professional market or market cluster wants to be recognized by the International Procurement Center, it must have a developed and perfect modern trading system, a high-quality and efficient modern service system and an advanced and standardized modern management system; It is necessary to highlight the experience and functions of commodity display in professional markets, and encourage trading modes such as warehouse receipt trading, online trading and auction. The relevant person in charge of Yuexiu District Government said that the new policy is a "tangible hand", and the recognized professional market with standardized management is expected to receive a series of preferential policies, including the same preferential policies as the provincial top 500 modern industrial system projects and strategic emerging industries. The recognition and policy implementation of Guangdong Garment International Procurement Center will further promote the Liuhua Mineral Clothing Business District to develop into an advanced trading form integrating exhibition, logistics, commerce, design, planning and other comprehensive functions, and enhance the radiation and influence of the business district.

Support the independent brand and polish the "Liuhua" business card

On the one hand, due to the slowdown of the global economy and the subsequent impact of the debt crisis in Europe and the United States, the external demand power of garment enterprises is insufficient, and the export volume is significantly reduced; On the other hand, due to the rising prices of raw materials and labor, the cost of enterprises has risen significantly; In addition, in recent years, professional garment wholesale markets in Zhejiang, Fujian and other regions have sprung up rapidly, and the competitive pressure continues to increase. In the face of enormous challenges and pressures, Yuexiu District Government has put forward the development strategy of "thriving commerce and trade, strong industry, and brand building", and unswervingly focuses on brand building at four levels: regional brand, park brand, enterprise brand, and independent brand.

The relevant person in charge of Yuexiu District Government said that the district has successfully registered the collective trademark of "Liuhua Clothing" with the State Administration for Industry and Commerce, and designed a special logo logo for "Liuhua Clothing", hoping to make "Liuhua Clothing" a beautiful business card for the development of Guangzhou's clothing industry. In terms of cultivating and supporting independent clothing brands, the Yuexiu District Government has held three consecutive clothing festivals from 2008 to 2010 to select the top ten well-known clothing brands and independent brands of "Liuhua Mineral Spring Clothing Professional Market Park". This year's Fashion Festival will select 20 advantageous independent clothing brands to enhance the overall image of the "Liuhua Clothing" brand and build Liuhua Mineral Spring Clothing Business District into an influential clothing design, manufacturing and sales center with a wide range of radiation in China.

Create "two centers and one fashion community"

After the implementation of the pilot project of professional market park upgrading and transformation in recent years, Liuhua Mineral Spring clothing market cluster has shown a trend of transition from a simple traditional service industry to a modern service industry. The major clothing professional markets led by White Horse, One Horse, Red Cotton, etc. have gradually formed their own new role positioning "dual operator" strategy: comprehensive service operator of the clothing industry Clothing brand design operator. They have got rid of the traditional market transaction mode of cash, spot and on-site, and realized the functions of clothing wholesale, retail, trade negotiation, exhibition, e-commerce, international procurement and business office.

As for the future development direction of the business district, the relevant person in charge of Yuexiu District Government said that he would make every effort to achieve the development goal of "two centers and one fashion community", namely, building an "international clothing procurement center", "international clothing brand center" and "international clothing culture and fashion community". A series of substantive measures will be taken according to the actual needs in the transformation process. Including in the next 5 to 10 years, promoting the development of Liuhua clothing wholesale market into a fashion center integrating clothing design, marketing promotion, capital operation, e-commerce, exhibition, media communication, tourism, shopping, leisure, etc. "The evolution of this fashion center is to integrate commercial activities and urban communities into a whole, becoming an important part of urban fashion life. This phenomenon can be called" international fashion community of fashion culture "."

New platform of "NetFair" will be developed in the future

It is understood that in the past two years, Yuexiu District has made clear the development idea of building a Yuexiu core industry function improvement area with "three zones and one belt" as the main body, and Liuhua Fashion Brand Operation Area (FBOD) is one of the "three zones". The market will be upgraded and transformed by means of "enterprise+e-commerce".

In order to further promote the application and development of e-commerce in various professional markets in Liuhua Mineral Spring Clothing Business District, Yuexiu District Government has held the selection activity of "e-commerce application demonstration base" for several consecutive clothing festivals, actively promoted e-commerce experience with the characteristics of the clothing industry, and encouraged various professional markets and clothing enterprises to make full use of information technology, Transform the traditional transaction mode and use e-commerce platform to expand domestic and foreign markets.

In addition, the district is currently working with Alibaba to upgrade the information technology of the professional market in the district's business district, further play the role of "Netfair", a new online goods trading platform, carry out multi-level and multi type e-commerce professional knowledge training, publicity and promotion, and establish excellent e-commerce model merchants, Give play to the radiation and driving role of leading enterprises.