Guangzhou: PK War Between Guangzhou 100 Department Store And Wangfujing Department Store

In the past half a month, "Guang Bai" will take over the eastern part of the United States.

The news of expanding location information has become a reality.

On the 16 day, Guang Bai group, a leading enterprise in Guangzhou's circulation industry, signed a 15 year lease with Hangzhou's overseas property, and jointly built the Dongshan project of Guang Bai department store to open seventeenth stores in Guangzhou area.

This means that Guang Bai will have a narrow encounter with the Wangfujing department store in Guangzhou, which has been successfully operating for more than 10 years from Beijing and Guangzhou.

Make life experience Museum brand big adjustment

According to the introduction, the Dongshan Department Store's Dongshan project covers an area of 36 thousand square meters. According to the idea of Guangzhou 100 shares, it is a life experience Museum of department store complex, which is based on the medium and high grade boutique department stores, and adds a variety of value-added elements of life to realize the extension from single commodity shopping to life.

Actually,

Dongshan project was pformed on the basis of the East department store, but in the news release of Guang Bai shares, it avoided the "East department store".

For this reason, Xun Zhenying, chairman of Guang Bai group and Guang Bai shares, explained: "this is because Guang Bai shares are contracted together with offshore property buyers to create projects."

"The original Starbucks, Xu Lau Shan and other food and beverage will be retained, and the Jusco supermarket will also stay.

but

The brand should be changed greatly, and the brand of life class should be introduced more.

Huang Yongzhi, managing director of Guang Bai shares, told reporters.

"Guang Bai shares will take over the project on the 23 th of this month. It is expected to be adjusted and opened in mid October."

Huang Yongzhi told reporters that "at present, the department store belongs to a pitional period, and it will normally operate during the pition period, and will not be closed for adjustment."

Strong stationed to seize the "good position"

"There is a scarcity of commercial outlets. In good business circles, there are not many good properties for department stores, and general merchandise stores have a market incubation period of 3-5 years, so they must not be missed."

Xun Zhenying, chairman and chairman of Guang Bai group, believes that the Guangzhou agricultural and forestry road business district is an excellent regional business district, and the property location of offshore property is excellent.

"From the initial contact to the project, it took only a month."

Huang Yongzhi told reporters.

It is worth mentioning that the offshore group of Hangzhou called "cooperation with Guang Bai is an exciting thing."

Even Tan Yuejin, chairman of the offshore group, who has rarely appeared before the media, attended the signing ceremony yesterday, showing the importance of the cooperation.

Guang Bai electrical appliances stationed early in the foreshadowing

In fact, in the past few years, Guang Bai shares took the Tianhe River in Guangzhou, and explored Baiyun in Haizhu.

An industry insider told reporters that this does not mean that the company does not pay much attention to the business circle, but the opportunity is not yet ripe.

Analysts pointed out that in fact, the early entry of the Guangzhou Electrical Appliance Company in the department store has laid the foreshadowing for today's 100 shares.

It can be said that Guang Bai shares have attached great importance to the property of the agricultural and forestry lower road business district and offshore property, but if they fail to seize the advantage and take advantage of it, it is easy to lose their fortune.

Therefore, last year, after the half year opening of the US East department store, Guang Bai electrical appliances mainly played an important role in "Dongfeng".

Set up supplier resources and other advantages.

According to the analysis, before the operation of MD department store is not prosperous, one of its main "bruising" is the non mainstream of the brand inside the field and the weakness of the brand agent.

"Thousands of businesses do not do business at a loss", obviously, this is well prepared.

"Guang Bai shares are different from the United States Department store. There are 30 stores in Guangzhou Baibai department store, which have a large number of suppliers' resources, while the latter are alone in the department stores."

Xun Zhenying said.

It is worth mentioning that Huang Yongzhi, managing director of Guang Bai shares, also mentioned suppliers' resources several times in the draft.

"This shows the superiority of Guang Bai shares in supplier resources."

An insider told reporters that

As to whether the company will sign an exclusive agreement with the suppliers, Xun Zhenying's answer is, "no, because the relationship between the two groups is very good. We will only stagger the operation with the Wangfujing of Guangzhou, make healthy competition and achieve win-win results."