Small And Medium-Sized Clothing Enterprises Network Marketing Promotion Discipline

In 2012, 1 billion 900 million of the world's Internet users, China broke 400 million, huge Internet users brought huge business opportunities, network marketing has penetrated into all aspects of economic life, more and more enterprises have been involved in it, clothing enterprises enter the era of Internet marketing is the trend of the times. The combination of the modern industry and the traditional clothing industry has given the garment industry and IT industry unlimited imagination.

Internet marketing.

The Internet has become the consumer habit of Internet users to find their customers and find the products they need. Lan Xiaohua, a network brand marketing scientist at Chinese University Hong Kong, said that enterprises and

Gradually establish a new interactive relationship, establish consumer personal databases and information files, establish a more personal relationship with consumers, understand market trends and customers' real needs in time, and provide customers with a personalized sale and service.

According to their own needs, the customer puts forward the performance requirements of the products, and the enterprises produce as much as possible according to the customers' requirements, cater to the individual needs and tastes of consumers, apply information, adopt flexible strategies, adjust them in time, enhance the competitive power by the coordination and cooperation between producers and consumers, and replace the mass production in the past with multi varieties, small batch mixing production.

This helps to save intermediate links and reduce sales costs.

Moreover, due to the enhanced planning of social production, the optimal allocation of resources is close to the best, and the zero inventory management exists in business, and the inventory cost of enterprises is also saved.

In the network marketing war, Lan Xiaohua pointed out that the Internet should be used as a carrier to carry out marketing activities in line with the ways, methods and ideas of network communication so as to achieve organizational goals or social values. Network marketing is an integral part of the overall marketing strategy of an enterprise, and it is a variety of activities to create an online business environment based on the Internet as a basic means to achieve the overall business objectives of an enterprise.

To be precise, Internet marketing is a marketing activity that takes the Internet as the main means. People who do website SEO know that they have to do the outer chain, including the two parts of external chain publishing and friendship links, but doing the outside chain is also very particular about it, otherwise it takes time to get very little.

E-commerce network marketing the three major disciplines of the chain.

Three major disciplines of e-commerce marketing for small and medium garment enterprises

The first big discipline: do not use the tools released by the chain. After all, software is software. It can not replace human beings. Many of the external chains used by software are basically garbage chains, and most of the software releases will bring a lot of external chains. When such a large number of external chains suddenly increase, the website is very easy to be reduced. Especially the new station, we must not use software. This is the lesson of blood, and also the discipline of iron. A5 webmaster Zhang Zhengjun looks at the promotion of external chain.

The second discipline: the external chain should be persisted, not the end of the game. We need to endure this kind of mechanical work. In many cases, it is simple things to do repeatedly, and finally qualitative change will produce qualitative changes to achieve the desired effect.

Third big

Published content and keywords, and find a good part of the relevant websites, if the industry is relatively small, then find a large website related columns, content preparation more, divided into paragraphs, the release time can switch between paragraphs, keywords, preferably the industry's long tail words, it can bring some ranking and traffic, and also to optimize the content of the website, in addition, there is a more lazy way, using the pages that have been included in the search engine to publish the content of the external chain, so that more (such pages), fast (no need to prepare materials), good (in line with the requirements of the external chain publishing content), the province (time and effort) of the construction site outside the chain. If you want to work well, you must first use your tools, and prepare materials before the chain is released.