Marketing Strategy Of High-End Women's Wear Sales

How to sell has been plagued by many shopkeeper and shopping guide.

In fact, selling high-end women's clothing attitude decides everything.

Attitude is a driving force for a person to deal with things. Good attitude produces good driving force and is bound to get good results.

How to do a good job in women's clothing sales should be careful not to make fatal mistakes.

A lot of salesmen who sell high-end women's clothing see the first sentence of a customer's door: "Sir / madam, welcome, please look at it!" this way, customers will not see the selling point in your shop from your words. You are more passive in selling your products, and if you do so, "Sir / madam, this is the new style of our shop, which is quite popular this year."

On the one hand, the information given to customers is that there is a new listing in the store. On the other hand, it can take advantage of this opportunity to approach customers to find opportunities to introduce commodities, which greatly improves the chances of successful merchandising.

Selling to customers

Avoid using the imperative tone to communicate with customers.

If you try "look here", it will make customers feel obsessive-compulsive and make people feel uncomfortable. Sometimes customers feel that it doesn't matter if they spend a little money, but the service is considerate and intimate.

So try to use "please / trouble you..."

Tone to communicate with customers.

Many times, if the customer asks for a request, you use the form of direct refusal, which will shut the customer out and give way to himself and his customers, and the result is that he can't get a client.

It is wrong to say "our products are not discounted". We should first emphasize and shape the value of products, so that customers feel value for money.

It can be said, "I'm really sorry, but our products are all produced by the factory. The price is clearly marked, and the quality is fully guaranteed. Do you care about the quality of the products?"

A word can not be too full to leave a retreat.

If you use "excuse me" or request tone to communicate with customers, you will at least make the customer feel that you respect him.

When customers can't make up their minds, they sometimes ask for the guide's advice. Don't say "this is very suitable for you, so you can take this."

Instead, we should shape the value of goods from the side.

You can say, "I personally feel that this kind of dress looks elegant and looks very youthful and beautiful for you."

This gives Louis the ball to her customers.

Generally speaking, customers like to listen to such pleasant words, though some are white lies.

But sometimes customers buy comfort.

Then, as a sales guide for high-end women's clothing, what should we do?

Harmony

The plan is summarized as follows:

1, smile.

This is a manifestation of sincerity. The so-called "smiling face" is a kind of wealth for the shopping guide.

2, praise customers.

Everyone likes praise and wants customers to pay for it. You have to make the customers feel comfortable.

A sincere compliment may lead to a sale, or it may change the bad mood of a customer.

So it is good to learn to praise others sincerely.

3, pay attention to image and etiquette.

This is right.

Respect is also a respect for one's career. When the image of the elegant and decent salesperson appears in front of the customers, it can not only improve the working atmosphere, but also gain the trust of the customers and give the customers a good feeling.