Clothing Retail Industry Stores Grow Into "Scarce Resources"

70% lack of shop manager, 20% shortage of shop assistants

More than 25 years

Qi Hong, who has experience in the operation and management of retail brand and experience in project operation, has shared it with Sharon.

The development trend of the industry.

He believes that from the perspective of macroeconomic data, the growth of China's clothing market is huge, with a forecast to reach 1 trillion and 300 billion by 2020.

Specifically, there are six major trends in the development of the apparel industry in China, namely, the rapid development of the high quality parity commodity market, the rapid development of specialized retail channels, the continued expansion of the regional leading edge by local enterprises, the adjustment and pformation of the department stores, the rapid development of community commerce, and the rapid reduction of online sales with the physical stores.

What is the demand for talents in the apparel retail industry? Experts believe that the demand for Chinese apparel retail talents is growing. Compared with the data of 1~6 months and the same period last year, this year's growth rate is 24%. Among them, the demand posts for apparel retail talents, 70% are store managers, 20% are salesmen, and only 10% are supervisors.

On the one hand, the demand for talents in clothing industry is increasing, but on the other hand, the shortage of talents is also troubling.

。

Analysis of the reasons for the lack of talent, Karen Leung believes that 33% is due to the lack of available applicants (or no applicants), 42% is due to the lack of job experience of candidates, 18% is because employees seek higher pay work, 13% is because employees are reluctant to accept the commission work, 4% is because of the role of employees in a multi role work.

The manager has the most salary increase and the least employee.

In order to recruit and retain employees, apparel retailers use various coping strategies.

At present, 25% of enterprises adopt "raise salary, welfare and bonuses to retain employees", 13% of enterprises adopt "widening the search talent area", 12% adopt "enhance potential and growth ability of employees", 18% adopt "give employee job skill training", 7% use "outward sourcing mature Courses".

Salary increase is the most commonly used means of recruitment and retention.

Specifically, the average monthly salary of the director level is 7.3% higher than that of last year, the average monthly salary of manager level increased by 16%, the average monthly salary of supervisor increased by 2%, but the average monthly salary of ordinary employees increased by only 0.3%, from 3948 yuan / month last year to 3959 yuan / month this year.

Salary increase can only stimulate the enthusiasm of the team in a short time, but can not continuously promote its growth.

The survey shows that 41.6% of the factors that determine the job selection of the apparel retail industry are job satisfaction, career planning, 21.3%, good communication atmosphere, 20.7% promotion, and 7.9% salary.

Obviously, raising salaries can not be completely solved.

Recruitment and retention.