Fujian'S Shishi Clothing City, The Ten Largest Clothing Wholesale Market In China

Fujian stone lions clothing The experience of city growth In the 80s of last century, the masses spontaneously formed the market, forming the first garment wholesale market of Shishi. The clothing was not only colorful but also fashionable in style. Every day, it attracted a large number of clothing vendors everywhere carrying large bags and small bags.

Greatest contribution: Spin Apparel intensive market construction has achieved leaping development, and the apparel industry chain has also been improving. The stone lions now have 18 clothing wholesale Street, 6 commercial city and 8 different types of clothing market.

Fujian stone lion The city is one of the main production bases of clothing and textile fabrics in the mainland. At present, the production pattern has been formed from the fabric to the upper and lower reaches of the garment. The annual output of garments is about 70000000 pieces (sets), with an output value of about 5 billion yuan. In the middle of 80s, Shishi has developed into a nationally known clothing wholesale and retail center. More than 30 thousand traders entered and sold stone lions on peak days. In recent years, Shishi seems to have weakened its distribution and radiation capabilities in wholesale clothing, but it is still quite active in wholesale fabrics.

Wholesale clothing market

　　 Shishi clothing wholesale market Scattered, almost all over the city. Shishi has 18 wholesale clothing streets, including 6 large commercial cities (CITIC fashion city, overseas Chinese town, overseas Chinese commercial building, Yizhong building, global shopping mall, etc.), and more than 8000 clothing stores in 8 different types of clothing market, such as Southern China Tong Fu city.

In addition to the clothing of the city, the products sold in the stone lions also have garments from the surrounding areas such as Xiamen, Quanzhou, Jinjiang and other places, but the overall grade is not high, basically positioned in the middle and low grade. The main products are Western-style clothes, children's wear, denim clothing and T-shirts.

At present, the amount of sales through the wholesale market in Shishi is about 2 billion yuan per year. The main buyers are from the central and western coastal cities. In addition, Shishi will hold cross-strait textile and Clothing Fair every year to increase the sales and marketing capabilities of Shishi in textiles and clothing. Freight spanport in Shishi is quite developed, and many "intermodal stations" can provide consignment services to Chengdu, Chongqing, Urumqi, Changchun, Shenyang and other cities.

The average rent of the main commercial cities in Shishi is RMB 50-130 yuan per square meter per month, depending on location. And overseas Chinese town, global mall, CITIC. Latest fashion The city has more people and the rent is relatively expensive.

Fabric wholesale market

Because Shishi's clothing output is relatively large, it has driven the wholesale market of related fabrics. Now there are 5 wholesale fabrics market in the city, of which the largest market of Shishi mandarin duck pond fabric is. The Yuanyang pond fabric market is located on the west side of the Yuanyang pond park in the city, covering an area of 500 mu, which was founded in the autumn of 1995. In recent years, under the guidance of the local government, the market has expanded rapidly and developed. At present, the fabric market has formed a central market, including the six main areas, including Dehui culture building, Jinshi building, South Ring Road market, lotus garden, Yuan Xing Garden and the fabric market of North and south. More than 1000 stores in the jurisdiction are operated by more than 600 owners, ranking second in the national fabric market.

The main characteristics of Yuanyang pond fabric market are:

Types of products: the market is mainly for the production of fabrics in the mainland and the import of fabrics is subsidiary. There are shuttle, shuttle, knitted and non-woven fabrics in the fabric of the mainland. There are cotton, cotton blended and purified fabrics, and canvas, denim, wick flannelette, nylon series, Oxford cloth, PVC, PU composite fabric. Leatherwear And other fabrics.

Source of products: domestic and foreign fabrics accounted for 55% of the total domestic and foreign production. The main producing areas were Jiangsu, Zhejiang, Guangdong, Xi'an, Henan, Shandong, Dalian, Qingdao, Shanghai and other provinces and cities. The fabric in the province accounted for 35%, the main producing areas were Xiamen, Putian, Xiamen, Shishi and other cities and counties, of which 25% of stone lions were fabrics, and 10% of the imported fabrics.

Market radiation: the main sales sites are Shishi and Jinjiang, which account for about 25% of the total sales volume; Fuzhou, Quanzhou, Putian, Xiamen and Zhangzhou account for 20% of the total sales volume; the other provinces and cities account for 20% of the total sales volume; and some are sold to Philippines, Taiwan, Hongkong and other places.

"Shishi clothing industry chain is very complete. In Shishi clothing factory, it is very convenient to import accessories and fabrics, such as zippers, trademarks, interlining, buttons, sewing thread, computer embroidery, ribbon and so on. It can be easily bought at any time in Shishi."

Tracing back to the source of Shishi garment industry, we must start from Hongkong. As early as 1960s, the Shishi people who were born with business ideas began to use overseas Chinese and Hong Kong and Macao villagers to send them back. clothes In the early days of reform and opening up to the mainland, the "free market" has been formed in the early days of the mainland's reform and opening up. Less than 2 square kilometers of small towns are full of all kinds of "small foreign goods" that the mainland people have never heard of: cassette recorder, perfume, necktie, suits, lighters, electric razors and so on. According to customs data, in the middle of 70s, the parcel luggage from Hongkong and overseas sent to Shishi reached about 1000000 kilograms per year, with more than ten million remittances, of which Hongkong was the most.

Shishi found that according to the foreign exchange rate at that time, 100 Hong Kong dollars could only be exchanged for 27 yuan, but if the exchange of Hong Kong dollars into foreign goods into the mainland sales, it can achieve 1 Yuan Hong Kong dollars for 1 yuan of "value-added gains". So they commissioned Hong Kong and Macao to buy large quantities of goods and sell them in the local market. In this way, the Shishi people completed their first primitive accumulation and opened the prosper of "little Hongkong".

Some businessmen in Shishi saw business opportunities in the hot sale of "foreign goods", such as old garments, and began to build small workshops to imitate the sale of "foreign goods". The clothing technology content is low, the imitation difficulty is small, and the market demand is big, gradually becomes the small workshop production main variety. It is said that only a week after Hongkong's popularity of a new fabric and new style, lion people will be able to imitate the listing in large quantities in less than a week. The price of its products is lower than that of foreign goods, and similar to foreign goods, which caters to the needs of domestic consumer groups. {page_break}

Since then, the Shishi people who settled in Hongkong have returned home with funds, information and market experience. They have set up factories with villagers to undertake the "three to one complement" business, such as garment processing, sample processing and incoming assembly. cloth Imitation of foreign popular clothing on sale. In the process, small workshop gradually grew into an industrial enterprise, and the rapid rise of an industry. By the beginning of 1988, Shishi had more than 10 thousand commercial stalls and more than 1300 industrial enterprises, of which clothing accounted for 70%, and gradually became the well-known clothing wholesale market. "There is no business anywhere in the street, and all over the world" is the true portrayal of Shishi.

According to the introduction, garment processing industry is the core of Shishi's textile and garment industry chain, covering chemical fiber, textile, bleaching and dyeing, garment processing and production, accessories production, marketing and so on.

In every chain of the industrial chain, there are thousands of textile enterprises in Shishi and its surrounding areas, more than 10 thousand looms, more than 6 thousand knitting machines, more than 8 thousand advanced shuttle free machines, nearly 100 dyeing and finishing enterprises, and three dyeing and finishing centralized control zones in Dabao, Wu Bao and Jin Shang. Shishi gradually became a min faction in the development of many years. Clothes & Accessories Core.

On the market side, Shishi has the largest clothing wholesale market in the whole of Asia, the Shishi clothing city, which has a large size and sales volume of second yuan in the national fabric market. It brings together more than 1000 cloth suppliers from Southeast Asia and all over the country. It has the Jinhui textile fabric Market with annual sales volume of more than 2 billion meters, the Nanyang Road cloth business street, the more than 500 front tower clothing accessories market, and the specialized market street of the auxiliary materials such as the Ocean Road, the Ling Xiu Road, and the professional market of Shishi textile and garment machinery, which covers an area of more than 100 mu.

In addition, Shishi has also formed five major professional towns in the country: China's sports leisure clothing town - Ling Xiu Town, China's clothing accessories town - Bao Gai Town, China's children's wear town - Feng Li Street office, China's western trousers town - Chiang Jiang Town, a famous Chinese leisure fabric town - Hongshan Town.

In the past 20 years, Shishi has not only become famous in China, but also has entered the international market. Shishi clothing enjoys a high reputation in the world. According to the introduction, Shishi clothing 60% is exported to the international market. Many internationally famous clothing brands such as crocodiles, woodpeckers, Zhou Jai, and Cardan are all purchasing raw materials and producing orders in Shishi.

Building a brand is a magic weapon for Shishi garment enterprises to deal with challenges. For example, the costumes and birds in the domestic market will invest tens of millions of yuan each year to develop new products and launch thousands of new garments. This year's economic situation, the order quantity is no less than in previous years. CABBEEN apparel, a research and design, production and sales company, not only opened more than 400 stores in the whole country, but also launched its brand into the US market and opened a store in New York. It is reported that Shishi clothing industry relies on the strategy of "walking on two legs", and exports in the first three quarters of this year amounted to US $600 million, an increase of about 30% over the same period last year. Hua Fei is a garment company specializing in the European and American markets. The annual export volume is about 10000000 US dollars. Affected by this year's international financial crisis, overnight, the factory, which settled orders in euros, lost 3 million. However, they quickly adjusted the proportion of domestic and foreign sales and increased the proportion of domestic sales to half. In addition, the company has introduced a set of the most advanced clothing hoist system in the world by means of RMB appreciation, improving the efficiency of workers and shortening the turnover rate of funds.

At the same time, the government of Shishi also intends to guide garment export enterprises to develop the Middle East market and the South American and Eastern European markets, and create new growth points by widening marketing channels. Lin Tianhu, vice mayor in charge of foreign trade, revealed that in the newly opened Russian market, the annual sales volume of Shishi clothing enterprises can reach about 3000000000 Yuan.