Fashion Marketing, Let Customers Remember Your Products.

To find a consumer that is most close to the needs, the core selling point must be the most attractive part of consumers, and can be left to consumers' special memory. The clearer expression is, the easier it is to retain customers.

Know where it is.

This is a highly homogenized era, especially in the clothing industry. Looking for bright spots from the products has made every enterprise racking its brains. The boundless commodity sea also makes it hard for consumers to look for their favorite costumes.

How to make consumers remember products and become loyal members in a huge number of stores? Wang Chengjia has always adhered to the sales method of "core selling points", and its underwear shop, which has just opened for three months, has not only appeared in the competitive market, but also made thousands of members in just a few months.

Display and display selling points

"Lovers are our main products. They are the most characteristic products in the whole product line. They have strong visual impact and can achieve very good rendering effect, so put them in the most prominent position."

Wang Chengjia told reporters that display is the best way to display the selling point. The display of the core value of the brand can achieve the effect of enhancing the value of the product, highlighting the design connotation and making the customers agree.

"Lovers are the most beautiful and fashionable in design. They are very sexy and ostentatious. They are quite special in our area. If customers walk by, they can attract customers at once."

Wang Chengjia said, whether display or sale, the premise is to identify the core consumers, according to their characteristics of marketing, do not let go of any opportunity to display products.

"Some of them are well regulated and do not display according to their product characteristics. Each product has its own advantages. Let customers know what is unique to you from other products. What is the core and personality of your product?"

He says underwear brands are so numerous nowadays that it's not easy to stand out.

Store display must be distinguished according to brand characteristics.

"Even if homogenization of goods with a sense of similarity above 99% can be passed.

Business strategy and differentiated display design can integrate and highlight the elements of consumer recognition, and can also form a sales image different from other commodities.

According to Wang Chengjia, the main consumer groups of the brand are 80 and 90, who are full of energy and pursue individuality and trend.

So when it is on display, he will let the shop assistant display the two most dynamic products of red and blue in the window area, and some patterns with personalized patterns around them.

"A lot of customers see that these are all bright at the moment, the original underwear can also be used as beach wear, this pleasant surprise effect has increased the rate of entering shops at once, and the sales rate has even increased by 30%."

In short, display is the best opportunity to display the characteristics of products, displaying with the core value of the brand, realizing silent communication with customers, effectively conveying the commodity information and service concept and brand culture, highlighting the focus goods, stimulating customers' purchase desire, and rapidly lifting the value of the goods and making the customers agree.

Marketing highlights advantages

Speaking of the good results of membership more than 3000, Wang Chengjia concluded that a product with a very attractive selling point is the most important. It is very important for customers to read products at the first time. If the product has one thousand advantages, it should also focus on one point to spread it out.

He said that the selling point of "Shi Shi" is "show yourself, tide out your personality", highlight your personality and follow the trend.

So when we introduce products, we must seize this information. When customers enter a store, we must convey this selling point to him.

"Every product of ours has an implication, some of which are strange and warm.

For example, the image of some products is Laden's head and is very creative, and this product is Chinese character "loyalty to the motherland", the above design is satirical Diaoyu Island Event collage.

Wang Chengjia introduced to reporters one by one, "these products are designed closely following the interests of the 80's consumers. They are stylish and close to their trend."

He picked up an underwear with a yellow waist and said, "this is specially designed for young people who like to wear low waist jeans.

Nowadays, young people like to wear more clothes in the summer, so the design of the Yellow waist can convey their personal information.

He concluded that some products are diverse in design and sell well, so they must avoid selling a lot of customers when they sell. They must catch a core selling point and show them to customers.

"To find a customer that is most close to the needs of consumers, the core selling point must be the most attractive part of consumers and can be left to the consumer's special memory. The more clearly expressed it is, the easier it is to retain customers.

Let customers know where they are.