New Strategy Of Clothing Brand Marketing

Silk and women's clothing are special industries in Zhejiang to promote the garment industry.

The pformation of mode is very necessary.

Building brand is building consistency.

In view of the weakness in the export of Chinese clothing industry and the slowdown in domestic sales, Professor Wang Xiangsheng, President of IFB international fashion brand development management center, believes that the brand market will inevitably undergo structural changes.

"Consumers from the initial demand for goods to today's brand pursuit, finally rose to the exquisite taste."

Professor Wang pointed out that in the post crisis era, the market is changing rapidly, and the old business concepts and methods are bound to cause enterprises to get into trouble.

"Enterprises should complete the pformation from cost to value, from stability to change, from change to change, from pursuit of personal heroism to team success. Finally, pformation and upgrading from" brand "to" brand "will be completed.

When it comes to how to become a competitor in the market, Professor Wang said,

Enterprises should concentrate their market share to "create the market" and create their own "personalization".

"Value innovation is aimed at the market and consumers, products are not the key, the key is how to help people achieve desires and even create desires."

"Building brand is to establish unity and consistency."

For enterprises in the new economic situation, how to seek brand development strategy, Professor Wang thinks, "enterprises should create the advantage of cognition, build familiarity with cognition, establish trust by familiarity, build popularity by trust, and finally cultivate consumer loyalty."

In addition, from the aspects of brand characteristics, style positioning, brand image, commodity planning and market strategy, the integration of brand marketing system is completed.

In the future, enterprise competition is human competition.

Besides the internal reform of supply chain and information system, culture is also emphasized.

To Professor Wang Xiangsheng's view on "making clothes is not selling clothes", Ms. Chou Ying, Minister of industry and commerce, agrees.

"Elegant pursuit of elegance and self-confidence, we hope to convey positive life philosophy to consumers, and promote healthy lifestyles."

For employees of the company, Ya Ying focuses on "humanization".

Management mode.

"Our employees are the best employees," laughs ten.

"Balance, love, happiness, good corporate culture and humanistic accomplishment have added new impetus to the development of the company."

Mr. Hong Zhiye, chief consultant of the Asia Pacific consultative consultancy, said in his speech later that "the competition of future enterprises is human competition."

Under the trend of increasingly fierce competition and diversified market, human capital is a capital that enterprises should pay attention to in the future.

Mr. Hong said, "enterprises should pay attention to the cultivation of people, cooperate with the outside world more, and invite more" foreign aid ".

Traditional industries + cultural creativity + technology = emerging industries

In the thirty-seventh year of enterprise development, "market pformation is great and pformation is necessary."

Through the perfect integration of "culture" and "creativity", Wan Shi Li has found a way on the road of pformation, thus opening up a new silk road.

On the promotion of brand culture, Tu Hongyan gave the equation of "traditional industries + cultural creativity + technology = emerging industries".

Silk is more than fabric.

She pointed out that silk is closely related to ancient Chinese characters, four great inventions, and currency. "We must dig out the cultural details of silk and jump out of silk to make silk."

"A silk is only a fabric, but a silk book can be a cultural gift. A silk painting becomes a work of art, a piece of silk.

Become a clothing product. "

Through the development of silk products, Wan Shili can maximize the culture and value of silk and let silk shine on the international stage.