Marketing Trend That Garment Enterprises Should Pay Close Attention To

Marketing is not just about doing things, but also marketing.

To do something is to have content to be presented.

In other words, products and technologies must be competitive, but content alone is not enough.

In the market economy, information is always asymmetrical. Your product technology is better, export share is higher, domestic customers and dealers do not know, it will be hard to recognize you.

The proper operation and presentation of one's inner strength is the creation of marketing potential.

Marketing as a potential brand

In the brand strategy, adhere to high and high strike, occupy the commanding heights of brand communication.

With the growth of solar rain today, the role of CCTV platform is beyond doubt. It has great impetus to brand building and sales growth, and promotes the brand from two aspects of spirit and material.

The same advertisement, if placed in the local TV station, will definitely have no such influence. CCTV's guidance and authority are incomparable. Such a platform will continue to play high and high.

The strategy of "one year and one big event" is also the creation of sun rain brand potential: the gold medal sponsors of the 2007 World Solar Congress, the Beijing Paralympic Games cheer group in 2008, the 2009 sun rain charity charity fund, the 2010 Shanghai World Expo life Sunshine Pavilion, the China environmental protection cooperation partner in 2011, through such a high level and wide range dissemination, the image of the sun rain industry leader brand in the industry and customers is enough.

Dealers have confidence and customers have confidence and respect for sun rain brand.

Marketing is an active market.

Sales potential is to generate sales through effective activities, and to confirm the vitality of the market through sales volume data.

Channel potential is to develop distributors and distributors through flat channel strategy, and develop them into permanent distributors and consolidate channels.

Organization of marketing potential

The marketing force of sun rain has spread across 31 provinces, municipalities and autonomous regions in China. More than 1300 marketing personnel have unified the management mode of "militarized Marketing School". Every quarter and annual meeting are all uniformed uniforms. After seeing the outsiders, they say, "you sun rain is indeed a big business".

This is the external impression of collective potential.

The process of the conference is carefully planned, first of all, to convey the content that the marketing staff really care about, to give them the platform and support to develop, and to do the actual things in place, and to bring the atmosphere of the group into an active atmosphere, to go all over the rivers and lakes, to share the fruits of victory, to "eat meat in large quantities, to drink in large bowls, and to weigh gold and silver in large scale". After the conference, the salesmen are full of energy and passion to go to the next battlefield.

It is very important for a cadre to take a team as a leader in a war. It is very important to judge whether a cadre can bring a good team or not.

The head of our division has innovated the marketing mode of the conference, which has been carefully planned both in terms of the content of the speech and the activities on the spot. Through this mode, the marketing strategy and ideology of distributors, distributors, shopping guides and salesmen have brought about a unified upward trend. In the 13 days, the 6 meetings have achieved a total of over 1600 yuan, with remarkable results. Such cadres are excellent cadres who can do things and do things well.

Marketers must also build their momentum.

In front of Guan Gong, you have to play tricks.

The marketing strategy we are talking about should not only have real skills, but also stand up.

A qualified

It is not only necessary to have basic abilities and practice, but also to have proper appearance and manners, and to introduce the sun rain to the customers in a professional and convincing way.

Work is the foundation, just like the foundation of a tree. Only when the soil is deeply rooted, can trees have vitality; and the potential is like the leaves of trees, which grow fresh and green to reveal the colors of life.