Performance Is Not All About Clothing Marketing.

Money can make ghosts go, and some say that money can sharpen the ghost. Performance oriented is a self-evident role in promoting clothing sales.

Many enterprises are thriving and thriving under the guidance of performance baton.

But performance oriented is also acceptable.

Because of the pressure of performance appraisal, employees of enterprises make things that violate the direction and values of enterprises, and even make sales violent and bloody.

We should probably say so: any enterprise's management problems should not only blame the original management concept and mode itself, but also the key to the development of matching problems at all stages.

Without a strategy oriented assessment, even if the sales quota is over fulfilled, it is only an increase in sales volume, which is of no real significance to the future development of the company.

Sales as king, that sounds very beautiful, seems to be the truth.

Under the advocacy of this argument, the assessment of business personnel is basically locked in sales.

If the industry is in a stage of rapid development, or the enterprise has just entered the industry, because the channel is empty, so long as the high-end goods are released, the traditional investment axe will be leaped rapidly once it is put into play.

This sales drive is inspiring and a manifestation of success, so the enterprise has always been proud of this as a standard mode of success.

However, the digestion ability of the market takes time, and consumers' cognition of this product takes time to experience.

Therefore, it is not that our business personnel have problems, but that our marketing methods lag behind the development of the market, and our management mechanism is also outdated.

The only solution is that every company should adjust itself according to its industry characteristics and development stages.

Strategic focus, and the relative performance evaluation index is the landing execution and safeguard mechanism of the strategic point.

The specific principle is shown in the following figure.

The development of the enterprise generally has four stages, the introduction period, the growth period, the mature period and the change period. These four stages correspond to the four inevitable processes of the enterprise development from small to large and from weak to strong.

At the same time, each stage corresponds to the key issues and strategic key points of the enterprise.

To solve this problem, enterprises can not solve their problems smoothly. They are always at this stage.

Among them, in the stage of introduction of enterprise development, the most prominent feature of enterprises is the problem of organizational functionalization, because only by developing the functions of the organization, it will form a group combat capability, and it will be able to keep warm and survive.

Therefore, we need to integrate strategy in strategy and what we need in tactics is a breakthrough in sales volume. At this time, performance oriented assessment is appropriate.

When the enterprise develops to the growth stage, the enterprise must solve the problem of product positioning in brand strategy. Organization and management need to solve the obstacle of internal structural adjustment caused by rapid expansion.

At this point, the improvement of structural efficiency is the key to the development of enterprises.

This means that at this stage, enterprises should strengthen the pulling effect of the market and cultivate the market. At the same time, the management and assessment inside the enterprise should mainly reflect the cooperation between the incumbency department, especially the synergy between the marketing department and the sales department, which will become a key element in this stage of growth.

In fact, the intention of the assessment must be based on the constraint mechanism of the enterprise strategy, which is attached to the company's strategic point and without a strategic oriented assessment. Even if the sales quota is over fulfilled, it is only an increase in sales volume, and it has no substantive significance for the future development of the company.

So chase

It is not the whole job of marketing.