How To Set Up Order Meeting For Garment Enterprises

Industry, as an industry that embodies the trend of consumption and fashion, has a fast changing style and a short fashion cycle.

In order to reduce this risk, we must accurately grasp the market trend and seize market opportunities.

Most of the brand manufacturers adopt the order system.

The order system is to invite customers to place an order in the form of order meeting, then the manufacturer will deliver the goods in batches according to customer orders.

This is an effective way to reduce the risk of market operation.

When a new brand and new project inviting business has been delayed for a long time, whether the product can quickly launch the market and seize the opportunity, how to deduce and succeed in the order will be the key to the long-term success of the brand and project.

First, the order preparation stage.

1, determine the type of customer.

Distinguish key customers, sub key customers and general customers according to the following principles.

A) the size of the customer's market.

region

The economic level, consumption consciousness and the number of stores are all important factors that determine the size of the market.

B) the comprehensive strength of the client.

Generally speaking, we examine the comprehensive strength of customers from two aspects of software and hardware.

Hardware includes tangible objects such as capital, warehousing, personnel, storefront, etc. software refers to the ideological aspects of customer's management ability, network foundation, personal desire (willingness to cooperate with the company) and development ideas.

2. Identify the customers to be invited.

After evaluating and analyzing the types of customers, we can invite participants accordingly.

One situation is that only one family is invited in one area.

If the target customers in the region have strong comprehensive strength and strong willingness to cooperate, they only need to invite one.

Another situation is that there are 2-3 invited in one region.

If there are many intentional customers in the region, some of them will have strong comprehensive strength, but their willingness to cooperate is wavering. Others may be slightly worse in their comprehensive strength, but they will have a strong desire to cooperate.

This situation should be invited to attend the meeting to maintain mutually stimulating and healthy competition.

3, fully prepare the conference work.

Whether or not the meeting work is well prepared is the key to whether or not the order can be grasped and carried out in an orderly way.

A) hardware facilities

I. venue selection.

In order to facilitate customer guidance, management and interference, the first order will generally choose a relatively clean suburban hotel.

Ii. exhibition hall preparation.

The first order of convention and exhibition hall should also be arranged in the hotel, so that customers can concentrate on ordering goods.

In this way, the shelf decoration must be prepared ahead of schedule.

III. cargo preparation.

For the first time, the sample development is generally more, and a screening process is needed.

There are two ways of screening. One is to organize their own employees and the two is to invite 2-3 professional customers to see the sample in advance.

Through these procedures, we can eliminate the undesirable goods to ensure the bright spot of the goods.

IV. materials, rental, audio, photo, projection and other materials needed for decoration and exhibition hall decoration.

B) software preparation

I. meeting format.

Depending on the number and size of the number, seminars, seminars and seminars can be selected.

Different forms such as walking show.

Ii. conference policy.

The formulation of incentive policies includes ordering, rebate, decoration support and lottery.

III. conference procedure.

Under the premise of determining the form of meetings, designing the process of meetings, such as arranging people to speak, speaking content and speaking order, etc., it is best to subdivide the time segment in minutes.

IV. cost budget.

Each budget should be properly budgeted to meet unexpected needs.

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Two, the order will be carried out.

The acquisition of good performance orders generally follows the cycle of "watching, talking and ordering".

"See": that is, arrange customers to take a look at the pattern of the goods first, let them have a preliminary impression of the goods and the overall feeling.

So we can also know customers' satisfaction with the goods.

"Talk": according to the customer's overall sense of the goods, combined with the actual situation of the customers' market, communicate with customers in order quantity.

A) calculate the required volume of a single store in advance.

We can obtain the quantity of goods from a single store through three aspects, namely, the distribution of goods, the structure of their own goods and the normal turnover stock. We can make a reasonable analysis of individual standard stores, shopping malls, and general stores, so as to arrive at the standard volume of each type of store.

B) calculate the volume required in the customer regional market.

Communicate with customers about the number of regional market outlets, plan expansion outlets and other operational ideas, understand the true operation ability and input level of customers, and get the customer's order demand.

Order quantity = single shop standard quantity * dot number;

C) in accordance with the above two points, we should reach the order target with our customers, so that we can clearly clarify our target when ordering the goods.

"Booking": according to the previous talks with customers, arrange customers to order in batches.

A) set up a leader customer.

According to the situation discussed before, we judge the quantity intention of the customer, and select 2-3 customers as the leader of the ordering site.

The criteria of leading customers are: first, influential customers; two, professional customers who have previously operated similar products; three, customers who are willing to cooperate.

The role of a leader customer is to take orders on the top, guide other customers to order, and foil the ordering atmosphere at the scene.

B) customer grouping.

Generally, it is grouped according to key customers, sub key customers and general customers, or key customers are matched with other customers in a group of orders.

In order not to let customers feel too different, they can give each group some romantic passion team names, such as passion group, sunshine group, etc., and set the leader of the leader as leader.

C) time interval.

It is estimated that the time required for a customer to complete the shipment is to set the time period for each group of orders.

In order to avoid too many people out of control or too little at the scene, a group of customer orders are usually arranged in the same period.

The number of people in a group is between 6 and 10 people.

D) deal with emergencies.

Due to the large number of customers, customers often encounter a customer who is valuing the goods worthless. This kind of voice has a great negative impact on other customers' normal orders.

When this happens, the customer must be courteous and courteous.

"Seeing, talking, ordering", after completing such a cycle, it is not always possible to achieve the desired goal, then repeat the cycle.