In The Next 3 Years, China'S Footwear Industry Will Enter The Winter. Can The "Visa" Model Solve The Shoe Industry Crisis?

Following Nike's closure of Chinese factories, Adidas will also close its factory in October this year. If it closes on time, there will be no factories in China.

The news shocked the whole.

Industry, insiders analysis, the next 3 years, China's footwear industry will enter the cold winter, ushering in an unprecedented crisis.

Regarding the "shoe industry crisis", the middle and high grade leather shoes brand visa is responsible for different views. "The big shift of every industry inevitably carries on a" shuffle "to the whole industry, but this is not the impact on the industry, but it is the enterprises that do not have the core competitiveness. Instead, enterprises with advanced technology, advanced technology and innovative ideas will develop rapidly.

Visno mainly deals in medium and high grade leather shoes, but it only sells on the Internet, which saves a lot of middleman cost, terminal counter cost and advertising cost. It mainly relies on the Internet word of mouth communication and sales, forming a unique mode of visa, which is a rare famous brand of men's leather shoes online.

The "Nov mode" can be summed up as four characteristics: first, only online sales; second, only direct sales; third, only men's leather shoes; fourth, high-end quality & civilian prices.

Vivio always insists on producing high quality and high grade leather shoes to satisfy every customer to the greatest extent. The "Visno mode" has made it from the obscurity to the TOP10 of leather shoes online shopping.

From 2011 to now,

The proportion of high-end shoes sales increased from 10% to 15%, of which 70% of high-end shoes using Goodyear technology were the leading technology.

With the continuous improvement of leather shoes quality, the purchase of leather materials is widely seen internationally.

As of August 2012, the overall price of the winner was raised from 500 yuan in 2011 to 600 yuan. This is not a rise in the price of leather shoes, but rather a rapid improvement in customer loyalty, and this data is still rising.

At the same time, the improvement of technology has also reduced the return rate of leather shoes from 6.4% to 5.3%, and customer satisfaction has been maintained at over 98.3%. We must know that Visno is a cash on delivery basis and supports no reason to return goods.

It depends on the unique mode of operation of the company. It starts from customers and calls the center as the main mode, so that customers can get the most professional and intimate customer service anytime and anywhere.

In visa, customers only need 3 minutes to choose the best leather shoes.

At present, von snow has formed two major brands (Vefik, vogue and fashion brand), four series (business suit series, casual leather shoes series, young fashion series, luggage accessories Series).

The next step is to focus on customer satisfaction and upgrade customer shopping experience.

Can the "wise mode" solve China?

We will wait and see the crisis.