In August 2012, The Online Advertising Of Clothing Industry Brands Dropped 55.4%

According to the research of EnfoDesk, clothing Clothes & Accessories The scale of online advertising of industry brands has continued to decline since June, and fell 55.4% month on month in August 2012.

China Clothing industry The month on month growth rate of brand online advertising scale

From the performance of the market segments, the online advertising scale of each market segment has declined significantly. Among them, online retail clothing and brand image advertising fell 67.6% month on month, and its market share also fell from 52.7% in July to 38.2% in August. sportswear Under the influence of the residual temperature effect of the Olympic Games, the decline of clothing was relatively small, down 17.3% month on month. However, under the overall decline of the market, its market share rose from 18.3% in July to 33.9% in August. Jewelry category performed well in August, rising 187.9% against the trend, and its market share rose from less than 1.0% in July to 6.1% in August.

August 2012 Clothing Brand online advertising Launch