Zhejiang Starts Pilot Work On International Brand

Yesterday, the second batch of pilot projects of international brands in Zhejiang industrial cluster demonstration area started and the first batch of pilot intermediate inspection exchanges will be held.

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"Shaoxing County textile" is included in the second batch of pilot units.

In order to explore the new path and summarize new experience in the pformation and upgrading of the manufacturing industry in the province, last year, the provincial Commission for economic and Trade Commission established the first batch of experimental units of the 6 regional brands of the Zhejiang industrial cluster demonstration area, "Haining leather" and "Xiaoshan chemical fiber textile", and became the "new samples" of the massive economic pformation in the province.

This year, Shaoxing County

The 7 industrial cluster demonstration zones, including "Shengzhou tie" and "Anji chair industry", are included in the second batch of pilot units.

At the forum, the first batch of pilot units introduced the main experience and the next step of the pilot work for the creation of regional international brand in the past year. At the same time, the provincial industrial pfer office and the second batch of pilot unit governments signed the regional international brand creation responsibility letter.

Speaking on behalf of the pilot unit, Sun Jun, standing committee of the Shaoxing county Party committee and deputy county magistrate, said that Shaoxing county will take the building of the international textile manufacturing center, trade center and design center as the "three major centers" as the goal. With the emphasis on "strengthening the industrial chain, upgrading the value chain and expanding the marketing chain", Shaoxing county should actively cultivate and develop the textile industry of the county.

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At the same time, Shaoxing county will lay stress on the key points, vigorously implement the "4 billion billion" plan of the textile industry, and further promote the upgrading and upgrading of the printing and dyeing industry, and form a pattern of benign interaction between cluster brand, enterprise brand and product brand.