The Wealth Miracle Of Clothing In This Year Of The Year

In July 2002, when I graduated from a private university in Beijing, I was born at a bad time. My "IT era liberal arts student" was not popular.

In order to survive, I went to a home economics company in Haidian District to make a name.

Having a college diploma and a lovely face, I was soon employed by a wealthy family in Asian Sports Village and became a full-time babysitter for an old lady.

One day, the master's little daughter suddenly exclaimed at the table: "look at my head, and forget my mother's 72 year old year of destiny!" immediately told me to buy some red underwear for the old lady "blessing" according to folk custom.

She said that now that the mother is old and physically weak, buying scarlet underwear and belt can make a good fortune for the elderly.

The old lady listened and said to me cheerfully, "don't forget to buy another peach wood sword!"

But I wandered around the street for a long time, but I only got two pairs of red socks.

Later, I ran around many shopping malls until evening when I went through hardships to find a big red underwear, but the texture was very poor.

In the meantime, I was surprised to find that the big red underwear in the shopping mall was very rare, so I asked the salesperson curiously.

The salesgirl disdained to say, "big red soil has to be dregs. Who wore it in this era? Besides, big red is not a popular color, and manufacturers are reluctant to produce it.

"I am anxiously asked:" my elderly this year is just the year of the year, do you know where there is a store that specializes in selling products of the year of birth? "The salesperson shook his head and said," all the supplies in this year are in their own hands, where are there stores?

After this bumpy "Taobao action", I can not help thinking in my heart: China has 1 billion 200 million people. If we classify the 12 zodiac signs, hundreds of millions of people will enter the year of birth this year.

Even if each person spent only 5 yuan on the purchase of a "year of the year" commodity, it formed hundreds of millions of dollars of amazing market. Now, all kinds of businesses are dazzling, what fat people's clothing stores, big size shoe stores, baby goods stores, etc., but "this year's shop" is unheard of. Is it just a "sleeping Jinshan" waiting for the wise man to dig?

This is what happened in my mind.

After that, I became taciturn.

Because I do not want to give up this opportunity to make money, but I am also penniless.

When the old lady saw me frown all day, she asked me if I was worried.

I told her that I wanted to open my "Ben year store".

Unexpectedly, the old man listened excitedly and said, "good! Somebody should have done this!" when she learned that I was worried about money, I generously agreed to lend me 40 thousand yuan.

"This year's store" has become popular.

As a pioneer of this year's business opportunities, my pioneering career has gone through a lot of hardships.

First of all, the source of goods is a big problem.

I first contacted a few garment factories and knitted socks factories in Beijing, and asked for a batch of big red products. But when they heard so little about me, they all expressed "no interest".

After several twists and turns, I finally established a cooperative relationship with two welfare factories. They promised to produce red underwear, bra and thermal underwear for me.

Another factory specially produced the first batch of big red socks and belts for me.

Then I went to the suburbs of Beijing and bought hundreds of pounds of peach branches from the fruit growers, so that several local carpenters were processed into various kinds of peach wood swords.

In May 2003, I set up several counters at a small street store in Haidian District. After the preparations, the first "family store" was finally born. In the dazzling red house, I had the illusion of being a bride for the first time since I was a boss.

In a short while, a lady came into the shop and saw the dazzling products. She sighed, "we must wear red underwear and a red belt in the year of the Spring Festival. This is the same folk custom as the Spring Festival couplets during the Spring Festival. It is a folk custom that has been circulated for thousands of years. Before we buy this year's life, we must run in a commercial shop to collect it. Now we can buy it together and save you too much!" to my delight, the female customer bought 6 red underwear and two warm underwear.

She said that the year of the goat is her first year of life. This year, she will be "prosperous" for 365 days.

Interestingly, a white-collar gentleman actually bought 10 red underwear in my breath.

I asked him in surprise, "how can I buy so much?" the customer laughed and said, "this year is my father-in-law's first year of life. I think that sending this can make the old man happy, and the 10 is enough for him to wear for a year! However, I have to pack this to the gift shop, although the quality of your red underwear is good, but the packaging is too bad, it looks like the stalls.

"

His words touched me.

Looking at their products, the briefs were wrapped in plastic paper without even a decent box.

Wouldn't it be more attractive if the packaging was superior and refined?

Later, I heard an old teacher's suggestion: "girl, your products are too simple."

Although the red underwear, red socks, red belts and peach wood swords are the same old culture, they are deeply rooted in the minds of Chinese people. On the basis of these four things, you can develop more products of the year of the year, so that everyone can put on and use a series of glowing products to have more festive atmosphere.

I suddenly opened the door, and I immediately asked the manufacturer to make it red.

The red necktie and red ornaments, washing products, office supplies, and so on, and require the manufacturers to adopt high - grade external packaging.

When customers come in and see so many colorful red goods, they are all pleasantly surprised.

In the year of destiny, love is red. It is the idea that traditional Chinese folk culture is instilled to people. No one wants to seek auspicious time in his first year of life. He also talks about daily necessities such as toothbrushes and pens, even if he is born in the year of birth.

So we are rushing to buy these red little things.

But time is not long, new problems have emerged, although the number of varieties in the store has increased, but due to limited funds, the number of individual varieties has decreased, and individual commodities have soon broken off.

As a result, I made a comprehensive inventory of goods, registered the best sellers in the book, and bought a lot of these "popular goods".

In business, I also found that most of the people who visited the store were middle-aged and old friends, but few fashion young people.

Later, I deliberately made a "public opinion poll". As a result, many young girls who love beauty say that they have heard about the "year of birth", but they do not want to wear the big red underwear and bra that their mother bought for themselves.

In order to attract young people with considerable potential for consumption, I began to change the range of purchase, adding the latest high-grade red sweater, red scarf, red gloves and red shawl, as well as a luxurious and not kitsch personality red belt, and exquisite ornaments decorated with red silk thread.

The color of these products is not only red, but also the pink peach, wine red, Chinese red and century red popular among young people.

Sure enough, the popularity of the store quickly increased several times. Every day, a large number of young men and women came to Taobao.

In this way, after the sales situation was completely opened, my business was booming.

As for profit, it is also very impressive.

4 months later, I successfully recovered all my investment.

Brand line helps auspicious products go all over the country.

At the end of 2004, I was sensitive to the fact that if we want to capture the market, we need to carry out propaganda campaigns and increase popularity.

So I advertised in the evening paper, and publicized my business with wonderful words.

After all, this store is a new thing. People are very interested in my store. Many people come shopping with their advertisements.

With the increasing popularity of small shops, turnover has doubled several times.

At that time, I rented several pieces of "treasure land" in 5 big shopping malls, and set up a "passion year" special counter, asking some laid-off workers and migrant workers to manage.

Before and after the Spring Festival in 2005, my business was really on fire, and only those counters made a profit of nearly 100 thousand yuan for myself.

In April 2005, I felt that when the time was ripe, I set up 3 branches in the East, West and Fengtai District at the same time, and moved the main store to the bottom of a new commercial building, which was 200 square meters wide and bright.

Some of his stores are famous, and some businessmen from Hebei and Tianjin have come to me wholesale.

However, my joy did not last long.

One day, a friend told me that she found a large shopping mall in Tianjin, and she was following suit to sell her product.

Girlfriend said: "they opened up a floor of the year of the year, a lot of goods from you wholesale.

If you sell the goods to him, how much money can you make? If he sells well, he will make the goods you have developed to the manufacturer's order.

At that time, people's financial resources do not know how many times they are stronger than yours, and they will soon crowd you out of your bones! "Hearing this, I suddenly broke into a cold sweat.

At first, I only wanted to sell more goods, but I didn't take this step into consideration.

After some deliberation, I decided to register my product immediately, and later, when the manufacturer made a red product, put all his trademark on it.

In this way, I can enhance my brand effect and open chain stores all over the country. If others want to continue to sell my goods, they will have to pay some money to join them and become my branches.

In June 2005, I went to the Trademark Office and successfully registered the trademark "lucky year of my life".

Now, I have successively developed 12 kinds of 367 kinds of red goods, such as clothing, luggage, leather goods, handicrafts, ornaments, etc.

Clothing includes red pajamas, underwear, bra, gloves, socks, scarves, handmade red embroidered shoes and embroidered insoles, and so on. Handicrafts are more numerous, exquisite peach wood sword series, exquisite red Suzhou sachet series, and red hot Chinese knot series...

At present, I already have a deposit of about 900000 yuan, and I am planning to use this money to set up my own stores in Gansu's hometown and Shijiazhuang, Tianjin and other places.

My goal is to "auspicious" products gradually enter Beijing Wangfujing, Shanghai Nanjing Road, Guangzhou Tianhe City and Shenzhen's Huaqiang North and other famous commercial streets, so that these unattractive small commodities swept the world.