It Is Imperative For Foundry Enterprises To Pform And Upgrade Their Businesses In The End.

The pformation and upgrading of specialized foreign trade demonstration bases is also a barometer of the rise and fall of Qingdao's footwear industry.

"Shandong is one of the 6 largest footwear export bases in the country, while Qingdao is the leader of Shandong's footwear exports, and its total exports account for more than 8 of the province's total exports."

City Commerce Bureau official disclosed.

The everlasting sample of "Hengda"

Recently, although the situation is grim and the competition is fierce, individual enterprises are relying on perfect sales channels, strong technological innovation capability, product R & D capability and market development ability to get rid of the vicious competition mire and realize the growth of counter trend.

"At present, the company's hand orders are enough to support full load production. In the first half of this year, the company's exports grew steadily."

Bai Qingming, assistant general manager of Qingdao Hengda international marketing center, told reporters that this year's situation is far more severe than 2008. It is not easy to achieve such a performance.

Not only did we not lose our vigour, but we grew fast, and this was due to the development strategy of "brand building and strong technology".

"Without their own brand, they are always immersed in the foundry industry, and they will never belong to their core competitiveness."

Bai Qingming said that since its establishment, Hengda has adhered to the brand development strategy, experienced the strategic pformation from "product management" to "brand operation" to "capital operation", and completed the pformation from "providing quality products" to "quality brands" to "quality life style" for consumers, providing consumers with a fashionable, healthy, comfortable and safe life experience and becoming China.

Fashion brand operators.

After completing a great leap from product operation to brand operation to capital operation, Hengda shares and puts forward and develops the development strategy of "pformation from labor intensive traditional industries to technology intensive fashion industries" in an international strategic vision.

"In the shoemaking industry, there are mature technologies abroad. For this reason, we try to absorb nutrients in our cooperation with our customers, so as to enhance our strength."

Bai Qingming said that Hengda has formed a R & D system with "original innovation, integrated innovation and introduction, absorption and re innovation" as a leader in the pformation and upgrading of technological innovation, and has made technological innovation as a long-term development strategy for the evergreen enterprise. It has invested 6.2% of the company's revenue every year.

Up to now, Hengda has declared 801 patent technologies, such as technology invention and utility model, and has hosted or participated in the formulation of 45 industry technical standards. 168 technologies and products have won national, provincial and municipal awards.

According to the State Intellectual Property Office's patent network information retrieval, Hengda ranks first in the number of Chinese shoe enterprises' patents.

Where will the shoe making enterprises go?

The success of Hengda provided a model for the footwear industry in Qingdao.

City Commerce Bureau official said, although Qingdao

It is one of the ten largest export commodities in the city, but at present, the structure of export enterprises is extremely unreasonable. The proportion of foreign enterprises' exports accounts for about 7 percent. They occupy the top three companies in the long term.

"Foreign-funded enterprises are almost all international famous brands, and their exports are greatly influenced by the global strategy of multinational enterprises.

For example, in recent years, the layout adjustment of Nike and other brands has brought disaster to Qingdao Shiyuan shoes industry, which has a good export situation. Its export volume dropped from nearly 100 million US dollars in 2007 to less than 30 million US dollars in 2010.

Affected by this influence, another shoe factory, Qingdao three lakes shoemaking Co., Ltd., therefore failed, but quit the market.

The person in charge told reporters.

Therefore, to avoid repeating the same mistakes, shoemaking enterprises must accelerate the pformation of development mode, build products with their own added value, and pform from commissioned processing to brand manufacturing.

From the low-end market to the high-end market, we must change from quantity to quality and efficiency, and upgrading and upgrading is the way to go.

We should reshape the industrial chain, change the profit model, step out of the old road of relying solely on production, improve the complete system of design, production, sales and services, control the key links of the industrial chain, and firmly grasp the links of potential value added in our own hands.