The Main Industry Profits Shrink, Semir Group And Central Enterprises Huarun Group Hit The Nail On The Head.

In the early years, it benefited from its light assets and strong agency mode.

Semir apparel Limited by Share Ltd (hereinafter referred to as "Semir apparel", 002563.SZ) has been making frequent purchases of real estate and huge sums of money in recent years, making the company more and more important.

The recent sale appeared in September 5th. The E-1-10 block of Nanhu Lake in Ouhai District of Wenzhou was successfully sold by the consortium of Huarun land (Zhengzhou) Co., Ltd., with a selling area of 74731.70 square meters in 753 million 980 thousand yuan.

The successful sale of the block means that Huarun Wenzhou the Mixc will soon be landing.

Yesterday, this project laid a foundation in Wenzhou.

The consortium is made up of

And the central enterprises Huarun group, "in the joint venture company, Mori Ma 49% of the shares, Huarun accounted for 51%."

Qiu Guang, chairman and President of Semir Group Limited, told reporters that he had visited the Mixc's project in Shenzhen before, and then the two sides hit it off.

Look at each other in the opposite direction

What is more similar is that Huarun's experience in the Mixc's comprehensive projects in different parts of the country from the experience of previous operations, whether in Wuxi, Hangzhou or Ningbo, is to find partners to share risks.

Some sources say that this has been reduced by the fact that the the Mixc project is a long-term and larger investment. Therefore, it is necessary to find partners to share risks. Huarun also relies on the investment of the other side in capital.

For Huarun, this is a good time to "store flour". In the last 15 days, Huarun attacked Xi'an, Wenzhou, Chengdu and other places to store nearly 800 acres.

Therefore, it is a good way to find suitable partners.

This is also a good entry for Semir.

As an opportunity, it is reported that the area of the South Lake E-1-10 block is 74731.70 square meters, which is planned for commercial land compatible residential land.

This price is not easy in Wenzhou.

Moreover, in the complex project of Wenzhou, the Mixc, there are also Huarun's high-end property brand "yue fu". For Semir, the profit margin of the project looks much larger than that of the garment industry.

In the strategic planning of Semir apparel in 2012, it has already raised the overall business efficiency in the way of opening flagship stores, opening large stores and quality stores in the second tier cities, accelerating the pace of expansion in the three or four blank cities, and entering the potential emerging business areas as a major requirement.

Performance pressure

Prior to the purchase, Semir had already made some attempts in real estate.

In May this year, Semir clothing announced that in order to obtain the land use rights and ownership of the housing of the Chinese industrial Yanan Road, it was planned to use the raised capital of 156 million yuan to acquire 100% stake in Zhejiang Chinese industry, hoping to enhance the brand image and sales performance of Semir brand and Barbara brand in Hangzhou area.

For this property in the core business district of Hangzhou, Semir costumes pay a premium of three times.

Different from the heavy asset mode of traditional clothing production enterprises, the Semir clothing that manages the mass leisure clothing brand is implemented by proxy system, and the product production is completely outsourced. This light asset management mode has always been the inherent advantage of Semir clothing.

In the field of real estate, Semir clothing always emphasizes that it is to increase and expand stores.

However, under the double pressure of rising cost and lagging behind brand upgrading, Semir apparel appeared a decline in performance at the beginning of second years.

In the first quarter of this year, the net profit of Semir apparel dropped by nearly 40%, and its inventory increased by 21.7% compared with the end of 2011.

China Daily reported that as of June 30th this year, Semir clothing revenue and net profit fell more significantly.

In the first half of the year, the company achieved a profit of 2 billion 511 million yuan, down 16.54% from the same period last year, and realized net profit of 248 million yuan, a decrease of 43.22% compared with the same period last year.

In terms of inventory, Semir clothing is also not well controlled.

In the first half of this year, Semir apparel inventory reached 1 billion 473 million yuan, nearly 30% higher than the same period last year, a 10% increase of the ring.

Inventory revenue ratio and inventory turnover days have varying degrees of increase.

Favored property

Like the Semir dress, the main costume of American state has also been involved in the big business of commercial real estate.

In 2009 alone, it bought or rented 39 commercial real estate in 19 provinces and cities nationwide, with a total investment of more than 1 billion yuan.

Mei Bang clothing once said that while the domestic leisure wear market is expanding, the domestic economy continues to rise, and the real estate prices continue to rise, which will make the rent of high quality shops continue to grow. The annual rent growth rate of some cities, especially the first tier cities, is as high as 30%, which will seriously affect the profitability of casual wear enterprises.

A commentator on the shoe and clothing industry for a long time said to reporters: "because the profits of garment enterprises are too low, enterprises with a little cash flow will make a big fuss about real estate.

Even commercial real estate is now full of bubbles, and gambling is better than keeping a little profit from clothing. Let alone having their own property, it is good for clothing companies in the long run to expand stores.

In particular, leisure clothing and sports clothing, the growth of profits can not rival the rise of rent.

Last year, Shanshan Group, a Shanshan holding company, and Japan's Mitsui realty co developed the commercial plaza of Ningbo's Shanjing town.

In addition to Ningbo outlets, Shanshan is still planning other orlies projects. In the next ten years, Shanshan Group plans to build 15~20 Oteri J in China.

And the men's clothing enterprise YOUNGOR is once regarded the real estate as one of the three carriages of its own business territory. Although the industry has always questioned its "not doing the right thing", YOUNGOR has always stressed that clothing is still the center of gravity, but at different stages, the proportion of each business module will be adjusted.