The Prosperity Of Domestic Textile And Clothing Industry Was Once Depressed. Hongdou Group Made Efforts To Transform And Upgrade

In the first half of this year spin clothing Against the background of sluggish business landscape, Red bean The Group's tax revenue still grew strongly by 30%.

In the first half of this year, against the backdrop of the global economic recession and the slowdown of domestic economic growth, Red Bean Group's tax revenue in the first half of this year was still growing strongly by 30%, which stood out from the rest of the industry.

In the words of Zhou Haijiang, the representative of the 18th National Congress of the Communist Party of China, the first person in the party building of private enterprises in China, and the president of Hongdou Group, why does Hongdou Group still achieve impressive performance when domestic textile and clothing enterprises are crying out for help? It is to seize the lifeline of enterprise transformation and upgrading. "I think the 'Lewis inflection point' of the Chinese population has arrived, which is something that enterprises must face. Although it is difficult to accept in the short term, it is a good thing to promote the transformation and upgrading of enterprises in the medium and long term." Zhou Haijiang said, "In the future, enterprises need to study how to occupy both ends of the smiling enterprises, and achieve transformation and upgrading through technological innovation and brand promotion."

In Zhou Haijiang's opinion, Chinese enterprises have been engaged in low-end manufacturing and processing, and the inability to achieve industrial upgrading is related to low wages. Without a stable group of industrial workers, enterprise production will be affected. Because a lot of time is spent on recruiting and training employees, the production efficiency of enterprises cannot be improved, and there is no way to talk about transformation and upgrading. The shortage of migrant workers, the fluctuation of work efficiency, the massive loss of personnel and other problems in coastal areas are all the drawbacks and hazards behind low wages. The most direct consequence is the poor stability of enterprises. "I suggest that enterprises should adapt to the current situation. We should regard wages as an investment rather than a cost. Such investment will lead to increased worker loyalty and efficiency. This is the 'efficiency wage theory' that I strongly promote within the group. Under the efficiency wage, the group has improved the quality of the labor force, promoted the labor force's efforts, and reduced the resignation rate." Zhou Haijiang said.

Since the US subprime mortgage crisis in 2008, Red Bean has accelerated the transformation and upgrading of the group, accelerating the realization of high-tech industrialization of traditional industries. In 2011, the sales volume of red beans reached 35.1 billion yuan. "We changed from the original production and operation type to the creation and operation type, taking the original engineering center as a model factory, and outsourcing the rest. Our own energy is mainly focused on R&D and design, with the front end being creation and the back end being operation. Red Bean Group firmly grasped the three elements of innovation: talent, platform, investment, and rapid improvement of innovation capability." Zhou Haijiang said.

create operate Hongdou Group has built a "dumbbell shaped enterprise" with two large ends and a small middle, strengthening the two ends of the smile curve. The processing in the middle will mainly rely on social resources, and the enterprise's processing plant will be built into a model factory, while exporting Hongdou management and culture; The group companies and tertiary enterprises will focus on scientific research and development and brand expansion. Looking back at the transformation of Red Bean Group in recent years, Zhou Haijiang said that the number of staff in this department was basically not increased, but concentrated on design and development, building model factories and market terminals, while conventional production was entrusted to outsourcing factories. "We only reserve 20% of production, while outsourcing the remaining 80% to cooperative enterprises. Now, there are more than 500 enterprises cooperating with Red Bean, forming a good relationship of win-win coexistence," Zhou Haijiang said. In order to control the outsourcing risk, each outsourced processing factory will send staff to the site to check, and also implement a strict last place elimination system. Every year, as many as 10% of the outsourced processing factories will be eliminated.

At one end of the "smile curve" is technology. Patents are the most powerful weapon for enterprises to win the initiative in market competition and obtain higher profits. In recent years, the patent strategy launched by Red Bean has achieved remarkable results. In 2011, Red Bean applied for 211 patents and 41 invention patents. It is particularly worth mentioning that the number of applications for red beans has exceeded 100 for consecutive years, and now there are more than 1700 patents. And all the applied patents have been transformed into industrial production, which has become a strong support for enterprise growth. The other end of the smile curve is brand research and development. Since 2008, the five brands of Red Bean -- Red Bean Image Men's Wear, Red Bean Home, Red Bean Home Textile, Yidifi, and Xuandini have opened brand chain stores nationwide, becoming the consumption choice of mainstream people. Up to now, the number of Hongdou brand chain stores has soared to more than 3000 nationwide, and only the number of Hongdou men's clothing chain stores has reached more than 1000.

In addition, Red Bean has also targeted e-commerce, a rich mine. Zhou Haijiang said that we also saw the opportunity that e-commerce is increasingly becoming an important part of China's trade circulation field, and started the construction of China Textile Materials Trading Center, which was established under the direct leadership and advocacy of the China Textile Industry Association, It is listed as the key project of Jiangsu Province and Wuxi City. It is the first third-party electronic trading platform focusing on spot trading in the national textile materials professional market, marking the arrival of the e-commerce era in this industry, and will also promote the transformation and upgrading of China's textile industry from big to strong.

When the 18th National Congress of the Communist Party of China is about to be held, Zhou Haijiang, the Red Bean Marshal, set the goal for "Red Bean" to ensure that by 2017, production and sales will break through the 100 billion mark, build China's first cultural brand, and create a multinational century enterprise. Zhou Haijiang firmly believes that once domestic textile Clothing industry The prosperity is rising, and Red Bean Group is expected to achieve more attractive results.