2012 Market Research And Analysis Report Of China Footwear Industry To Identify Two Major Research Directions In The Domestic Footwear Market

"China's footwear industry's investment strategy and in-depth research advisory report 2012-2016 years" released by China industry research network shows that China is a big shoemaking country, but not a powerful shoemaking power.

China's footwear industry is facing "three low problems", namely, low quality, low quality and low price.

This "three low" competition creates disorderly competition on the market and in business.

therefore

We should adjust our thinking, adjust the product structure, accelerate the upgrading and upgrading of products, and turn from quantity type to quality benefit type.

We should increase investment in product development, increase scientific and technological development, develop new products independently, improve the technological content and quality level of products, enhance the development and service level of brand customers, expand business space, improve product differentiation and market competitiveness, and make profits with quality.

China's shoemaking is mostly concentrated in the southeastern coastal areas, and now it is also facing the problems of rising labor costs, tight electricity supply, rising raw material prices and stringent environmental requirements. Some shoe factories (mainly large factories or non-standard small factories) are faced with the choice of shutting down and shifting, and some shoe factories are closing down or moving to other places.

The competitive advantage of China's footwear industry is obvious, but how to adapt to changes in the international market and domestic environment, grasp the market development opportunities, is also the reality that the industry has to face.

The Research Institute of the Guangdong Research Institute believes that the industry pformation and pfer of China's footwear industry is the trend of the times. Some enterprises with strong innovation and standardization will move towards the pformation path of industrial upgrading. Some enterprises that rely on production cost to win will turn to the mainland where the production cost is more advantageous. For example, the footwear industry in the Pearl River Delta of Guangdong has begun to shift to the relatively backward areas of the East and West wings, and the footwear industry has shifted to the western region, and the development goal of China's shoe-making industry should be the internationalization of the industry and the globalization of the market.

In the game with the world footwear industry, if China's footwear industry can base itself on the domestic market, ensure the survival and development of the industry, and develop the global brand and pipeline, occupy the international market space with the advantages of long sleeve dance, and realize the sustainable development of the footwear industry, China will not change as the center of the global footwear industry, no matter how the industry is pferred, it will also be pferred and developed throughout China.

Investment analysis of the development of China's shoemaking Market

Although small and medium-sized enterprises are facing the general external environmental pressure, there are still some enterprises that seek innovation in brand management, key technology and market segmentation, and form competitive advantages on one hand, maintaining good growth.

However, relevant officials of the relevant Bureau of the Development Bureau also indicated objectively that after the financial crisis in 2008, many foreign shoe enterprises turned to the domestic market and intensified the competition in the domestic market.

At the same time, the small and medium-sized shoe enterprises began to split up, and the first-line brands still maintained good growth. The second tier brands and the brand less processing enterprises were greatly affected, especially those lacking core competitiveness.

According to the relevant market research, the most difficult enterprises are "single type" shoe companies that have "just to do, do not stop alone", and do not have "one skill" in the competitiveness of products.

For example,

The city is a sports shoe production base, with Anta, 361 and other brands, and a large number of non brand processing plants.

Quite a few shoe factories rely on orders from big factories to make a living, live and dry, stop without work, and not only do not engage in product development, but also quickly follow suit when they see the new products coming into the market.

Because of the low management fees, in the past, it could earn some money. With the saturation of the industry capacity and the intensified competition in the domestic market, it is more and more difficult to survive in the cracks.

Now, the market position of several major brands has been established. Their development cycle is shortened and product replacement is accelerated. After selling a piece of style, it will be discounted, leaving the market space for the "imitation follow suit" processing plant smaller and smaller.

Many enterprises are "superior to others" in the aspects of design, key technologies, market segmentation and so on, so they do not have to worry about survival.

For example, the Yuantong shoe industry does not compete directly with brand sports shoes, but rather chooses canvas shoes as its main products.

Canvas shoes, which are fashionable, are not only relatively low in cost, but also popular among young people.

Small and medium-sized shoe enterprises must be professionals to do professional things, to make their own three acres of fine, perhaps the scale of enterprises can not be great, but the profit margin is not low.

Now that consumption is becoming more and more personalized, the market will become more and more detailed. Large enterprises tend to be mass production, and small and medium-sized enterprises are more likely to be specialized in some aspects. The trend of personalized consumption is conducive to small and medium-sized enterprises.

Small enterprises can not become a "diminished version" of large enterprises, but rather market segments, dislocation competition, and develop their own unique competitiveness, compared to a brand in a small area, and get a certain brand profit.

Most of the small and medium-sized enterprises should pform themselves into professional areas and make "brand" rather than market brand at a certain point.

Large enterprises can not be separated from small and medium-sized enterprises. Small and medium-sized enterprises will always have room for survival. The key is to abandon extensive management, locate them accurately and make them stronger.

After decades of development, the footwear industry in China has gradually been integrated with the international market.

Under the current world economic system, footwear manufacturing is one of the important light industries in China.

According to the analysis of the huge consumption population data and the improvement of people's living standard, the market prospect of domestic footwear industry is still considerable in the next ten years.

But under the considerable market prospect, the competition between shoes enterprises will be an inevitable result.

The two main directions of the domestic shoe market research are:

Pay attention to brand building

Nowadays, domestic shoe enterprises are paying more and more attention to brand building.

The most influential brand is the brand effect, and shoe companies are no exception.

It is no exaggeration to say that only a shoe brand with a loud brand can become the real king in the industry.

Over the past decades, China has gradually emerged such as Anta, XTEP,

And other well-known first-line footwear brands, and in the industry has a huge impact.

It is enough to see that when the globalized trade tide has been successful in terms of quality, price and brand, shoe makers should adjust their marketing models through changing circumstances.

It seems imperative to build up its own brand.

Shoemaker should not only learn Zhan Zhuo in scientific research, but also understand the market situation, understand consumers' pursuit of shoes products, abandon traditional sales outlets, and open up new models, such as broadening product sales, selling all kinds of products from single shoes, such as using soft language to advertise, from personage endorsement to word promotion and so on.

In fact, brand manufacturing is no longer a mere superficial symbol. It has also undergone qualitative changes in product quality, technology upgrading, health and environmental protection.

Win market with brand value

In the fierce market competition, it is still a good choice to win the market with brand value.

Take domestic veteran "back force" as an example, Huili has been striving to win the low-end market, and has struggled for decades. With good reputation and good results, it has gradually become a low-end footwear.

Leader.

Obviously, with resource shortage and competition turning to quality, our shoe companies need more reshuffle. We should make efforts from the business mode, efficiency and product quality, instead of just staying in the price war and resource war.

When a company develops to a certain extent, how the new target goes and how to walk healthily and continuously is a question that every export shoe enterprise must calm down.

Improving the quality is the foundation for our country to become a powerful shoe industry. Footwear products should not only conform to national standards, but also pay attention to comfort, beauty and safety.

We should do more research under this study so as not to allow outsiders to take advantage of us.

It is believed that after shuffling, those shoe making enterprises with technological content and core competitiveness will stand out and become stronger and more competitive through integration.

In the fierce market competition, where will the development path of domestic shoe enterprises go? No one can say clearly.

But this is bound to be an opportunity for Chinese shoe companies, but also a challenge.

We expect domestic shoe enterprises to achieve new breakthroughs in competition and then to the world.

The 2011-2012 year is the constant development of shoemaking industry and the increase of production.

In particular, it grew by 31 in November 2011.

99, the highest in 2011.

On the whole, shoemaking industry is developing in a good direction. The Research Institute of Pu Hua industry of China Research Institute predicts that the business mode of China's footwear industry will be upgraded in 2012-2016 years.