Analysis Of The Situation That The "Injured" Loss Of Relative Advantages In The Representative Factory And The Outward Spanfer Of Enterprises

OEM factory: market Mature enterprises, especially multinationals, invest only a small amount of hard assets, gain profits through output management, technology and brand, and focus on product development, sales, service and brand promotion strategy. This strategy has spawned a group of "OEM" enterprises focusing on manufacturing and processing in China.

Nike: in March 2009, it closed the only shoe production plant in China, the Taicang plant, and dismissed 1400 Chinese employees. According to the data released by Nike in recent years, in 2001, China's foundry produced 40% of Nike shoes, ranking first in the world, Vietnam only 13%, but by 2010, Vietnam's share rose to 37%, which was 34% higher than that of China.

Van guest: relying on the Internet to build its own clothing brand, all use OEM mode, its foundry factories are mainly located in the Yangtze River Delta and the Pearl River Delta region. Starting in autumn and winter of 2011, fans ordered 130 thousand shirts in Bangladesh factory. In Bangladesh, the cost of making garments is 30% lower than that of China, and 100 thousand shirts are added to this year's clothing. In addition, there are 50 thousand single casual pants. Van guest said: This is consistent with the trend, the comprehensive cost has dropped by 10%. Hu Haichen, assistant chief executive of Vic's first production center, said that the overseas foundry industry of Vic is expanding from category to factory.

Adidas: in 2008, Adidas President Hainer said that because of the increasing wage demands and increased production costs, the company intends to reduce production in China in the future. In July 18th this year, it was reported that Adidas will close the only one owned factory in China later this year. Recently, 10 generations of business agents directly serving the factories directly under Adidas Suzhou have received notice of termination of cooperation; Adidas has recently announced that it will close its only factory in China.

international footwear industry In order to move away from the giants, the relocation of the domestic industry and the OEM factories in China are now "unable to afford". They have lost their jobs, and hundreds of thousands of workers are on ice and ice. They are delighted to make people worry. The joy is that they finally have the chance to spanform.

At present, the form of employment in China has basically become a trend: low cost and high yield, not only internationalized brand spanfer, but also domestic producers are considering "migration". In particular, the international brand can not be strict in hardware production, it can only choose the most advantageous and easiest allocation cost: labor cost. The contradiction between frictional unemployment, labor shortage and no job has created the contradiction between supply and demand of labor supply. The competition between the two sides has been advantageous. Instead of having a job, the factory's "injury" has gone to relative advantages, and there is no possibility of absolute superiority.

From the departure of Nike in 2009, the fate of the shoe processing plant in China should be taken seriously. However, because the concept of industrial upgrading is not mature enough, for the foundries, it is too broad to be able to start, the macro to fail to implement, and the ideal has not yet been realized. The strong attachment and habitual "processing" orientation has wired out the wisdom and sharpness of the enterprises, and the spirit of "no conditions to create conditions" has weakened, because the industrial chain effect caused by the economic bubble brought by the inflation has gradually lost the pursuit and development potential of the factories, and has gradually taken the forefront in the passive development.

For the foundries, they can cooperate with the international brand and carry out specialized services. They are rare. But they are not mountains or water. They are just a tree. They can shelter from wind and rain in summer. But can winter block the cold wind and Blizzard? This is not a censure or a question, but a deep regret and a cry from the heart: is the foundry factory still on the road should consider its own way out?

It can not be said that the ancient trees have given countless life desires and longings, but when these beautiful visions gradually become a "slave" dependence, under the tide of the new round of economic spanformation, we can not rule out the possibility of cocoon and bind themselves.

The old lesson of "rainy day" can only be seen in the old books, and the "foresight" can only be seen in the myth of Zhu Geliang's "winning the battle over thousands of miles away". "The lesson from the past" is only the title page of the dust in the Yellow idiom dictionaries. Who can really pick up their practice and "do not be eager to dig the well"? The vision and insight of all customers spanferring to the foundry is the turning point of maximizing the efficiency of the enterprises. Instead of seeking comfort in a steady and prosperous life, they are looking for breakthroughs to successfully break through the plight of survival. When ADI left, the foundries left behind had a bit of pain and suffering. This is the pain and suffering of "entertainment to death" in a smooth and comfortable way.

Of course, ADI It is not a competition between us and the foundries, but this terminating contract has to be reconsidered: when technology and capability reach certain maturity conditions, should we consider ourselves walking and going our own way, not just waiting for the final death sentence, but then we will have a magnificent ambition, the wind of discussion, the wind of experts, the wind of returning home and the wind of waiting for work.