Korean Cowboy Fashion T.B2 Opens Its Concept Store In Beijing

It is reported that in October 2012, Korean cowboy mix and match.

T.B2 will open a 460 square meter concept experience flagship store in the Fashion Plaza of Beijing Blue Bay (SOLANA) Plaza, to meet the needs of consumers with a completely new concept and brand new attitude.

No matter in pursuit of leisure, occupation or vitality, you can find your favorite style, and get the most professional guidance from clothing to accessories, hairstyles and even various aspects of body building.

More than a month away from the opening of the T.B2 concept flagship shop, the reporter interviewed Ms. Xin Zhaoyan, director and executive vice president of T.B2.

Ms. Xin Zhaoyan said that the concept flagship store opened by T.B2 brand in Beijing blue harbor is different from the existing experience store of high street brand, and will highlight the concept and flagship characteristics on the basis of "experiential shop".

The new store decoration highlights the elements of Korean and Chinese culture, so that the combination of T.B2 "fashion" and "classics" and the characteristics of "mashup" can be highlighted to the greatest extent; while the "flagship store" statement is more displayed in the overall service items and the provision of goods, the favorite crowd of jeans will be able to buy exclusive products at the blue bay T.B2 store again.

In 2012, T.B2 joined hands with the world's top strategic positioning company, "Trout China positioning strategy agency", to revisit and sort out T.B2, making full use of this advantage of "perfect combination of jeans and fashion" to create a brand-new concept of cowboy mix and fashion, and constantly evolve perfectly, so that T.B2 comes from Korean cowboy mix and fashion.

Ms. Xin Zhaoyan said that the opening of the T.B2 Beijing blue harbour concept flagship store was the highlight of the T.B2 brand's high-profile repositioning. It used the new 4S concept to serve all T.B2 brand consumers.

The concept of 4S refers to the present situation.

Brand Sell (clothing sales), SightExperience (visual experience), Self-IdentityService (personalized service), LifeStyleSalon (Fashion salon).

The T.B2 brand is based on the 4S standard for the all-around set up of the concept flagship store, which is about to open in Beijing blue harbor.

Sell -- exclusive sales quota

T.B2 Blue Bay store will strongly highlight its "flagship store" identity in the clothing category it sells.

The main products in the store include personality sexy series and Officelady series.

The design features of the former are to publicize individuality, dress style is wild and unruly, and more suitable for young girls with personal avant-garde.

The latter is targeted at urban white-collar women as the main target consumer group. The purpose is to help office girls get rid of boring business attire and use cowboys as the leading role in the mix and match costumes, not only keeping the graceful image of the office, but also losing the lively and sexy side.

In addition, in terms of distribution, T.B2 Blue Bay store will receive special "treatment". From the launch of T.B2 brand FW2012 new products, consumers can purchase many exclusive limited series or single products that other shops do not have at this flagship flagship store.

SightExperience -- visual experience of Chinese and Western

Talking about the T.B2 blue harbour

And decoration, had to return to the brand positioning level.

The key point of T.B2's brand connotation lies in "integration", and the new brand positioning will set the selling point in the word "mashup" two words.

The design and decoration of the new store will also be a reflection of the collision and integration between the West and the eastern culture.

Self-IdentityService personalized service customized

In today's business competition, the quality and design of products are the key. In the past few years, "more details about the success or failure" have been published. More and more operators and consumers have put the word "service" in two areas.

T.B2 blue harbour concept flagship store will also provide unique personalized services for VIP.

Whether you are in pursuit of leisure, occupation or vitality, you can find your favorite style book here, open a casual door, pform a different self, and have professional guidance from clothing to accessories, hairstyles and even body building knowledge.

Personalized services include not only the basic content of fashion consultants such as collocation and recommendation, volume and clothing modification, but also extend the scope of services from clothing itself to other areas of life of customers. This is evident in the setting up of three layers of coffee shops in new stores. When customers shop, they do not have to sit down, relax, chat and enjoy afternoon time in the three floor cafes of shops.

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LifeStyleSalon -- fashion salon's high-end avant-garde

How to gather fashion people? This is the problem that many brands are considering nowadays. Therefore, the VIPSalon activities of brands are coming one after another.

The T.B2 brand has already set out a fashion salon timetable for the next six months, hoping to provide a platform for more and more people who are loyal to the fashion trend.

About T.B2

T.B2, born in Seoul, Korea, combines the advantages of the two fashion capital and has a unique advantage in the grasp and pmission of the fashion trend.

More than 30 years of fashion cowboy accumulation and years of collocation experience prompted T.B2 to create the concept of other cowboy mix and match.

The TB2 brand is based on the high-end market, and serves the women who pursue young fashion, self character and avant-garde self-confidence with better and more fashionable products.

T.B2 brand in Beijing, Shanghai, Shenzhen, Chongqing, Chengdu, Dalian and other 40 cities, more and more people love...

T.B2, let you easily control cowboy mix fashion.

Blue harbour (SOLANA) is a fashion vane that is linked to the international trend. It is also a gathering place for fashion and high-end people. It is also a shopping paradise and a gathering space for enjoying the sunshine lake.

T.B2's new flagship store is located in the best location of the SOLANA international port area, located in the Central Plaza of the SOLANA business district, next to the super five star studios in Beijing, the legendary times in Beijing, the old trees and fountain in front of the gate, the flowers and plants, and shopping, entertainment and entertainment.