Interview With MS. Xia Hua, Chairman Of The Yiwen Group

Xia Hua, chairman of the group, said in an exclusive interview with reporters at the 2012 Summer Davos conference that China's manufacturing industry needs to improve its sense of respect for skilled workers and increase the income level of mature labor force if it wants to continue to maintain its advantages.

Xia Hua believes that the rapid growth of labor costs in enterprises is due to the excessive mobility of factory labor.

For the downstream retail market, Xia Hua believes that the current economic downturn has had an impact on the traditional retail formats. The traditional store formats are facing the pressure of change; and the online sales mode is too short of content. Xia Hua believes that the way out for e-commerce is to increase the characteristics.

The following is a pcript of the pcript.

Reporter: Welcome Xia general to attend the interview in Davos. First of all, I would like to talk to you about the macro question. What kind of judgement do you have for this economic situation this year? Do you think the current economic downturn will affect the growth of the consumer market?

　　夏華：我是覺得其實(shí)從消費(fèi)市場(chǎng)的總量上和剛性需求上其實(shí)沒有特別大的影響，因?yàn)槲矣X得身處時(shí)裝產(chǎn)業(yè)，因?yàn)槲矣X得無(wú)論是時(shí)裝呀，還是這些生活用品呀，包括今天已經(jīng)應(yīng)該說(shuō)生活美學(xué)用品的消費(fèi)了，我看到包括其實(shí)老百姓都可以看到，你身邊的人換衣服的頻次都在提高，而且大家都在對(duì)于包括生活用品的這種消費(fèi)需求都在變化，喝茶也要用一個(gè)非常特別的杯子，我是覺得這個(gè)消費(fèi)的剛性需求就在這里，但是只是我是覺得，大家為什么會(huì)感受這么明顯，我覺得只是這種消費(fèi)方式的變化，因?yàn)槲艺娴氖怯X得從今年的五一之后，最有感受的其實(shí)是零售業(yè)，我大概接受了，真的是接到了幾十位零售業(yè)老總的電話，我覺得那個(gè)里邊有非常焦慮和恐慌在里面，覺得為什么商場(chǎng)突然沒人了，因?yàn)槲逡皇屈S金周，包括馬上到來(lái)的十一都是黃金周，但是黃金周以往是所有的商

The whole retail sales rush to the peak in such a period, but you will find that there are really no people this year, including Saturday days and big weekends.

But I don't think so. Actually, I am a new economic era. People's lifestyle changes, for example, the way of controlling time, there has been a great change. Now, as long as it is more than two days' holiday, people basically will not stay at home, nor will they bustle about.

Among them, the shopping in fact has started. People will definitely have the way to buy things wherever they go, so you will find the original way, because China, because a large part of China's consumption is in a concentrated area, and then you will find that its number is decreasing. But in fact, I feel that no matter where they buy, the overall purchase index has not come down, because people's demand for life is getting higher and higher, and the demand is increasing. So I feel that behind this figure statistics, I think it is worth pondering, that is, it may take more effort in statistics. I think the overall amount is not down. However, during this tour, you will find all the tours.

Progress, you will find that people's buying methods and channels are really changing. The young group, including my daughter, is that she buys almost anything but even a very small head card. She will spend on the Internet, but those consumers who are likely to mature over the age of 30 are not affected so much at present. But they are also shopping on local products. But I feel that with the technological revolution, including cloud computing, it will feel this kind of texture. For many problems that are difficult to solve in many shopping solutions for many advanced products, with the process, I think the change of consumption channels will be bigger and bigger in the future. The second is that I think the technology is actually.

In the process, I feel that a new topic has been put forward to all Chinese consumer goods enterprises, that is, in what way we are going to let consumers come back, or what channels are used to achieve real consumption and purchase. I think the traditional way will not last too long. I think a real consumption change really comes.

Reporter: so you think this traditional retail format has come to a time of change, right?

Yes.

Because you have to give us a reason why I came.

Because there are too many channels for the purchase of a single product, and the real sense of service and experience of retail industry has not been achieved. Because now I feel that if giving consumers a reason, it must be a good service experience, a good emotional experience, and everyone will go, or even say the whole time of consumption. In fact, people do not necessarily have to take anything away from people in a lot of space. But you really want this space to satisfy his spiritual happiness. I think he is willing to go to small and willing to spend money.

Then I think the retail industry has not made enough innovations and breakthroughs in this respect in recent years.

And I think the government actually focuses on the high-tech industry and technology industry in the encouragement of the whole innovation, but I think the innovation in traditional industries and traditional industries is more important.

Each of his innovative actions will lead to the development of an industry, and I think in this round, if the Chinese retail industry or the Chinese retail brand enterprise can really lead to some new service modes and marketing modes such as condensing the consumption experience, I think you may get a leading position in the pformation process of an industry like this.

Reporter: as a brand name, do you have any expectations for the future trend of this retail format?

Xia Hua: I think I am not only expecting, but I have made an attempt. I have done six years of innovative research and development of such a retail format. For example, for example, over time and space, I have always been, I feel that people are actually getting higher and higher for such a value ratio of time. People are especially concerned about their time, where the limited time should be spent, and then at this time, I think who can break this time and space.

原來(lái)說(shuō)大家一定要花時(shí)間去你的地面店、空間店去轉(zhuǎn)店，但是我是覺得現(xiàn)在這個(gè)要求其實(shí)對(duì)于消費(fèi)者變得越來(lái)越高了，因?yàn)榻煌ㄔ絹?lái)越堵塞，然后大家去一趟就要半天的時(shí)間，這個(gè)半天的時(shí)間他大可以去享受享受自然，曬曬太陽(yáng)，然后看本書，他可能都覺得喝杯茶都是種享受，然后這時(shí)候你怎么樣去打破時(shí)間和空間的，所以我覺得像我們的著裝顧問(wèn)服務(wù)的業(yè)態(tài)，然后像我們的管家服務(wù)的，一對(duì)一或者是一對(duì)幾的這樣的一個(gè)業(yè)態(tài)，就是不需要你真正的到我的店鋪里，我就可以規(guī)劃你一個(gè)季節(jié)的完美衣櫥的業(yè)態(tài)，我覺得遲早會(huì)到來(lái)的，就是消費(fèi)者他沒有大把的時(shí)間為買一套衣服去你的空間店，而是我覺得你有沒有一種服務(wù)可以跨越時(shí)間，在機(jī)場(chǎng)等飛機(jī)的時(shí)候，然后在一個(gè)大的會(huì)議中心等待會(huì)議開始的時(shí)候，然后在很多高爾夫球場(chǎng)的休息廳休息的時(shí)候，然后你解決他需要

The problem of such a need must be solved.

And I think the demand for this kind of consumption will not only decrease, but it will be even higher. The collocation is consistent with my professional background and cultural background, so I think who can solve this change in format, who can lead, who will become a real new leader.

Reporter: you think this kind of future consumption or shopping will also become a fragmented behavior. Then what do you think is that in fact, many brands of clothing have reservations about the way of sale on the Internet, that is, the share is relatively small, and he does not want to shop.

　　夏華：我覺得最大的保留的意見是因?yàn)橹袊?guó)的網(wǎng)絡(luò)消費(fèi)還只是一個(gè)渠道，沒有做內(nèi)容，我覺得這是一個(gè)最大的問(wèn)題，包括這個(gè)跟馬云的團(tuán)隊(duì)我也談過(guò)這個(gè)問(wèn)題，你比如說(shuō)淘寶現(xiàn)在一年的很大的一個(gè)銷售額來(lái)自于這些重大的活動(dòng)，聚劃算這些活動(dòng)，這些活動(dòng)對(duì)于品牌商而言，真的是傷筋動(dòng)骨的，真的是很可怕的，他第一回影響地面店，第二我真的是覺得無(wú)論如何算不出利潤(rùn)的，那這樣的一些，我覺得這是中國(guó)網(wǎng)銷暫時(shí)的一個(gè)情況，真正的品牌商，真正的網(wǎng)銷要想在品牌里邊占有份額是因?yàn)槟阌歇?dú)特的內(nèi)容，你比如說(shuō)現(xiàn)在也有很多做的很好的，像時(shí)尚領(lǐng)域的(09：17 英文)，做的很好的，就是他真的是時(shí)尚編輯的一群人，然后他能夠把真正的時(shí)裝的這種混搭和時(shí)裝跟一個(gè)人之間的吻合度做的非常好的這樣的一個(gè)內(nèi)容性的，整個(gè)的購(gòu)買的方式。

Then you will know that because you are on the Internet, he will do well for you. How to wear this season is the most reasonable. How to wear this season is the most popular, what brand of brand and what kind of color do you want.

Net sales only enter the era of content really. I think e-commerce can exert power on brand enterprises. Now I think the brand is either dealing with some stocks, or there are many low-end brands that specialize in network sales. You will feel that he can't find a profit formula now. I don't know when he will find a way to make profits. The competition is becoming more and more intense. Your electricity supplier is now a war, and every brand is rolled into it. Then I think if you can't find a profit model before, you will find it harder to find a profit model now.

So I think it's really a piece of electricity supplier. I think every brand has its real network sales content team. I think there will be healthy development and competition.

Reporter: so you are worried that the vicious competition of this kind of electricity supplier will cause a kidnapping and injury to the brand, right?

　　夏華：我覺得現(xiàn)在其實(shí)如果說(shuō)，如果說(shuō)傷害現(xiàn)在已經(jīng)構(gòu)成了，對(duì)，因?yàn)楝F(xiàn)在為什么現(xiàn)在品牌企業(yè)其實(shí)很懼怕電商這件事，就是真的那是一條，我跟陳焱(音)也有幾次對(duì)話，談到這個(gè)問(wèn)題了，那真的是一條血路，就是誰(shuí)進(jìn)去誰(shuí)就會(huì)沾血，但是不進(jìn)去你又會(huì)覺得那是很有誘惑力的一條路，你會(huì)覺得這是這么多人生活方式的變革中，就是你又覺得是必須要走的一條路，所以在這個(gè)時(shí)候我就覺得也是這樣，因?yàn)槲覀兤鋵?shí)花了幾年的時(shí)間一直在研究?jī)?nèi)容，就是怎么樣去真正的做一個(gè)好的特別的網(wǎng)上銷售的這樣一個(gè)內(nèi)容渠道，就是在網(wǎng)上買東西和這不一樣，你能有機(jī)會(huì)，因?yàn)樗夹g(shù)上現(xiàn)在越來(lái)越成熟，你能跟我全球的設(shè)計(jì)師有溝通，然后你能有一些特殊的這樣的一些對(duì)于著裝的指導(dǎo)和購(gòu)買方式，我覺得這個(gè)跟地面店之間一定要真正形成區(qū)別，就是產(chǎn)品本身不一定要形成區(qū)別

After all, we can see all the mature brands in the world, including the LV group, including Chanel, including all these brands. You will see that E-business has always been part of him, not all of them. That's just one of the paths. Even many (12:09 English) are bigger than it, so I think the brand must be very cool faced in e-commerce.

Reporter: so your understanding is that e-commerce, e-online retail can not replace entities, but can only form a supplementary right?

Xia Hua: I feel totally impossible to replace.

Reporter: completely impossible to replace?

The expansion of the ground shop, because I think people in the consumption process, there is always an irreplaceable thing is the experience, especially now the city between people, this kind of people become more and more busy, the more indifference between people, the more you need to find a good feeling and experience, I think this is irreplaceable. Just like today I believe that regardless of the degree of development of e-commerce, the Chinese people for emotion, the whole world, I feel that regardless of Christmas or Spring Festival, I feel that people all over the world still need to return home, why don't you touch the cup on the Internet for OK? I think that is a kind of atmosphere, an experience, I think this is irreplaceable. Xia Hua: Yes, I think the United States or Europe, their e-commerce is actually earlier than ours, but you can still see today, in fact, it is only part of the world, and we are still in the world.

地面店里給你的藝術(shù)的感受，給你的服務(wù)的感受，然后給你的今天中國(guó)做的不好，我覺得依文也是第一個(gè)沖出來(lái)做這樣，明年就會(huì)開業(yè)一家，我覺得像游戲一樣的感受，其實(shí)時(shí)裝就是一種游戲，尤其我覺得男人對(duì)于游戲的興趣，男人時(shí)裝更是一種游戲，其實(shí)每一個(gè)男人沒時(shí)間的時(shí)候，都在玩商業(yè)游戲，有時(shí)間的時(shí)候一定會(huì)玩玩自己的時(shí)尚游戲，怎么樣搭出來(lái)以后是一個(gè)什么樣效果的，就像為什么依文這幾次成功的，其實(shí)這樣的一次讓我們的消費(fèi)者，或者是讓這些商業(yè)里最有影響力的這些領(lǐng)袖，卷進(jìn)了這場(chǎng)游戲，一起去走秀，在T臺(tái)上，其實(shí)大家覺得很好玩，很有意思，就是你可以看到你在另一個(gè)舞臺(tái)上，或者是另一種時(shí)尚態(tài)度里生活方式里的那個(gè)你，我覺得也是很有意思的一件事，我覺得未來(lái)的地面店也要更有游戲感。

Reporter: let's talk about this downstream. Let's talk about the upstream. This is a big thing before this year. It's said that Adidas has made all the factories of its manufacturing industry come out of China. If you feel your own feelings, do you feel that the superiority of China's manufacturing industry is losing?

　　夏華：我覺得中國(guó)的制造業(yè)的這種優(yōu)勢(shì)漸漸清晰，但是如果這個(gè)機(jī)會(huì)抓不住，那對(duì)中國(guó)制造業(yè)真是一次徹底的打擊，如果這個(gè)機(jī)會(huì)抓住了，我們就可以說(shuō)我們現(xiàn)在是能夠看到隧道盡頭的光芒，因?yàn)橹袊?guó)制造業(yè)，其實(shí)不是今天了，其實(shí)是一直面臨著一個(gè)巨大的這種夾縫中生存的這樣一個(gè)非常惡劣的環(huán)境，上面其實(shí)是歐美，歐美其實(shí)這幾年都在重?fù)Q制造業(yè)，重整制造業(yè)，歐美的制造業(yè)它非常成熟是它的工藝優(yōu)勢(shì)，就是有很多我們今天也有很多下在歐洲的單，是中國(guó)的工藝時(shí)限不了的，他已經(jīng)形成他獨(dú)特的工藝優(yōu)勢(shì)了，也很多高級(jí)產(chǎn)品我們做不了，為什么?因?yàn)樗膭趧?dòng)力的這樣的一個(gè)穩(wěn)定性，因?yàn)樗墓S里你去一看，就是會(huì)有奶奶的，然后母親的，然后孫女的這一輩，就是他已經(jīng)是在高級(jí)工藝?yán)镆呀?jīng)形成了很獨(dú)特的這種高水準(zhǔn)和特殊型工藝的這樣一些水平了，那

Below is the rise of such manufacturing industries as the price advantage of emerging countries, and China's biggest problem now is how we can pform from this relative price advantage to quality advantage.

但是在這一點(diǎn)上我恰恰覺得，我們應(yīng)該樂(lè)觀的去面對(duì)，因?yàn)槟阌袃?yōu)勢(shì)，為什么?這十幾年來(lái)歐美的整個(gè)高級(jí)訂單在中國(guó)，下進(jìn)了中國(guó)的工廠，中國(guó)成為世界工廠這個(gè)過(guò)程中，其實(shí)整個(gè)對(duì)于中國(guó)制造業(yè)的管理上一個(gè)非常重要的提升，因?yàn)樗麄兌际菐е腝C來(lái)的，每一個(gè)單下來(lái)中國(guó)工廠的時(shí)候，他都不是完全放心的，都是帶著他的一些流程的管理模式，還有工廠的管理模式來(lái)的，甚至他們還有給工人做培訓(xùn)，在這個(gè)過(guò)程中，真的是大大的提升了中國(guó)工廠的制造業(yè)工廠的管理水準(zhǔn)，而在這一點(diǎn)上，新興的發(fā)達(dá)國(guó)家跟我們之間還有很大的差異，因?yàn)檫@是靠時(shí)間和靠具體的這樣的一個(gè)過(guò)程的歷練的，所以我覺得在這一點(diǎn)上，恰恰這是中國(guó)的制造業(yè)的一個(gè)優(yōu)勢(shì)，就是中國(guó)制造業(yè)已經(jīng)經(jīng)歷過(guò)非常高端商品的那樣一個(gè)嚴(yán)格的工藝流程或者工藝管理的考驗(yàn)了，那其實(shí)已經(jīng)成型了一批的

An excellent manufacturing factory is the way we should see now. How the light at the end of the tunnel makes the group of manufacturing plants really become the top end of the manufacturing industry?

The branding of manufacturing is very, very slow in China because manufacturing is all factory oriented, and no one knows what his name is, but in some of the most famous factories in Europe, even though he has no retail brand, people know that he has become the idol of all the partners in the world.

I think it is very important for China to make rapid use of some of the advantages and processes of our manufacturing industry relative to these emerging countries, or the advantages of the whole process, and then branding it.

　　第二個(gè)我覺得中國(guó)的制造業(yè)的優(yōu)勢(shì)是中國(guó)和其他新興國(guó)家不一樣的是，我們真的是有這么五千年的文化底蘊(yùn)沉淀下來(lái)的一些手工藝的藝人和匠人，我剛才跟記者就談到這個(gè)問(wèn)題，這些手工藝的藝人和匠人你真正接觸的時(shí)候，你會(huì)發(fā)現(xiàn)真的他沒有贏得社會(huì)的尊重，第二個(gè)他們真的是沒有轉(zhuǎn)換成他自己的手工工藝的這些工匠的這一些記憶沒有轉(zhuǎn)換成價(jià)值，他們還都是低保戶，還吃著低保呢，就是如何讓這些手工匠人和民族形成的這些非常有價(jià)值的工藝，真的轉(zhuǎn)換成就像意大利和英國(guó)那樣的，轉(zhuǎn)換成一些和制造業(yè)結(jié)合的工藝特質(zhì)，也有自己獨(dú)特的這樣的一些工藝技能的制造業(yè)，未來(lái)才不可替代，今天因?yàn)榭商娲褪且驗(yàn)槟銢]有什么獨(dú)特的，你都是一樣的，大機(jī)器的操作，你沒有一些手工藝的流程嫁接進(jìn)來(lái)，讓這個(gè)產(chǎn)品的獨(dú)到性只有在中國(guó)的工廠能實(shí)現(xiàn)，在印尼的工廠

The factories in Vietnam can not be realized at all.

Only by forming a truly unique technological advantage can your manufacturing industry really be invincible in this position and enjoy this bonus for a long time.

So I think in these two things, I think he needs the support of the government.

Reporter: are you calling on our policy to gradually increase the income level of this mature labor force?

Xia Hua: Yes.

Reporter: but now, enterprises may also face a pressure, that is, the cost of labor is rising rapidly. How do you think the balance of these two aspects should be balanced?

　　夏華：我覺得這兩方面的矛盾其實(shí)最后其實(shí)他是一件事，就是他不是一個(gè)矛盾的，你比方說(shuō)現(xiàn)在為什么我們的勞動(dòng)力成本高呀，其實(shí)因?yàn)楸确秸f(shuō)依文現(xiàn)在品牌的支撐力非常強(qiáng)，我們上下游連接了600家工廠，哪怕從紗線，一個(gè)細(xì)小的零件，我一個(gè)服裝品牌就會(huì)連接600家工廠，那這里邊很大很大的一個(gè)問(wèn)題是什么?就是中國(guó)的勞動(dòng)力不穩(wěn)定造成了這樣的一個(gè)高成本，為什么不穩(wěn)定?其實(shí)我覺得這里邊有一個(gè)社會(huì)價(jià)值觀的問(wèn)題，這不是某一個(gè)企業(yè)可以解決的，你比方說(shuō)為什么在歐洲可以，一個(gè)藍(lán)領(lǐng)工人可以一輩子在這樣一個(gè)崗位上非常自豪的工作下去，因?yàn)槲沂怯X得他在整個(gè)的社會(huì)地位上，他雖然是一個(gè)縫紉工人，但是我覺得他絲毫不影響他的幸福感，自豪感，但是在中國(guó)三四年的縫紉工就一定希望我出去哪怕不做點(diǎn)兒小買賣都沒出去，我哪怕去賣水果，賣瓜子，我可

It can be better than this.

The income is really not low, like now average, such as upstream factories are averaging 3000 to 5000 such a salary, but even such wages, he wants to do something else, rather than this thing he already knows very well. I think this is a question of social values. This requires the whole society to respect a basic manufacturing worker. They are artisans. I think it is important to give full respect to such people with unique skills and skills. I think this is very important. I think this is not a business that can be done. I think this is a social value formation in the process of social pformation. In fact, today's blue collar workers in China are such a foundation.

I think once this happens, the labor force is really stable. It is very important for people not to consider these factors in the wage fluctuation and choice.

Now many factories on the upper reaches of my River are unsaturated, and many good factories are actually very good, and the orders are very full. The reason why the production is not saturated is that if the workers have the opportunity to do something else, he thinks that it should not be his lifelong career. This is a very frightening phenomenon. You really want to say that we really talk about the promotion of a worker's wages, saying that in one case, because the price of the product is constant, it is a spiral up, the wages of workers have been raised, the processing fees of factories will rise, the retail prices of brands will rise. In fact, this promotion is orderly, but the disorder is the change of workers' back and forth, resulting in huge training costs.

Because a worker has no stability training for three to four months, he has no way to go to work. Now you can ask the factory, because the cost of the workers' change is out of control, very, very serious.

So why do I think that first let a group of people be able to stabilize. Everyone said that they would live and work in peace and contentment. When he was willing to do such a thing, all the costs would be controllable. We could see the cost and see that it could be calculated. In fact, every year's budget of all enterprises did this thing.

我的一個(gè)最基本的工人，每一年的年薪的增長(zhǎng)比例，和我的零售價(jià)的增長(zhǎng)比例是可以成比例的，但是你不可控的是這些人隨意就走，而且今天的保障，社會(huì)保障性，從某種角度上又驅(qū)動(dòng)了這一點(diǎn)，因?yàn)榇蠹易呤瞧髽I(yè)要付錢的，我沒關(guān)系的，所以在這一點(diǎn)上，我還是覺得需要完善，我覺得無(wú)論是這種雙方的契約關(guān)系上需要完善，還是整個(gè)社會(huì)的價(jià)值觀上去需要，我覺得有一個(gè)更好的價(jià)值引導(dǎo)上，我覺得這真的是需要企業(yè)和社會(huì)和國(guó)家共同努力才把這一件事情，因?yàn)闉槭裁次艺f(shuō)這件事情不應(yīng)該成為問(wèn)題，在一個(gè)整個(gè)的一個(gè)產(chǎn)業(yè)發(fā)展過(guò)程中，這是每一個(gè)國(guó)家的每一個(gè)產(chǎn)業(yè)都必須面臨的問(wèn)題，如果最基本的勞動(dòng)力，然后最基本的勞動(dòng)力成本，最基本的稅收，然后最基本的運(yùn)營(yíng)成本你都覺得是一個(gè)企業(yè)發(fā)展的真的限制和瓶頸的話，那未來(lái)你想想你花在品牌和營(yíng)銷上的成本會(huì)更

Which way is it? Right? That's just the beginning. I think the money that Chinese brand enterprises really spend on consumers, spend money on the service sector, and then spend money on those brand marketing, a brand that never knew, was recognized, respected. This process has just started. How can you become an international brand? So I think this process is the basic ability when the first pass comes, and this basic ability we try our best to go to, the so-called uncertainty, as far as possible, to control the uncertain factors that are not controllable, the determinant factors, this is the enterprise you must overcome in the course of your development. Big, how are you?

Reporter: look at the current situation, workers can not stay, the boss is running, you see, in the first half of this year there are a lot of such eastern region such boss run away events, which do you think is a cause of this phenomenon?

Xia Hua: I think this is more a fact, a topic that must be talked about for China. I think this is the biggest uncertainty topic, that is, you are the entrepreneur's mentality. I think this is a problem of entrepreneur's state of mind and state. Because I think the biggest difference in Chinese Enterprises is that I participated in a topic on the difference between Chinese and western entrepreneurs. I think it is generally regarded as an entrepreneurial entrepreneur. Because I never had money to get rich, from money to change money, and from money to money, from wealth to achievement, I think this process is very different.

I think Chinese entrepreneurs generally have never gone through the process of having money to get rich, because many enterprises have gone through it, but then from money to real to become a socially responsible entrepreneur, and then to fulfill others and really influence the society, I feel that the psychological state of this process will be very very large. He is particularly susceptible to interference from other factors, such as policy factors, such as the biggest factor, security factor, as long as there is an entrepreneur who has problems, then everyone will immediately think about security issues.

In fact, there are two problems in China in the year: polarization is very serious. One is entrepreneurs who are making money. Anyway, no matter what kind of way I make money, I earn money. I want to think about my life in the rest of my life. One is a part of the entrepreneur who has a huge responsibility. I really think I think in Chinese society, what should I say in Chinese society? It should be given a positive voice, because these enterprises in the society are very important. They are not only making money for themselves, but also driving a group of people to make money. The key is that they are brave enough to input their values into other people. This is the positive energy of a society. I still feel that I feel that the return of entrepreneurs is very important, because I think these are few.

But this positive energy becomes very, very uncertain, which is a very important reason for all entrepreneurs to feel suspicious.

So I feel that entrepreneurs should lower the expectations of this society. I think citizens should also reduce such a standard to enterprises. In fact, I say that the responsibility of an entrepreneur returning to a real entrepreneur is a basic responsibility for a good company and a good life.

If you can't do a good job and live a good life, it will not only affect you, but also affect everyone's approval and opinion about the value of doing business. So I say that the real social responsibility of entrepreneurs is to be a good person easily. I think it's not easy today. Yesterday was a good person. Maybe tomorrow it will become a bad person. Then it can not be easy to have a good dream. Many entrepreneurs often have nightmares. This is actually a very important reason for what you said, because you have nightmares, so you feel terrible.

第三個(gè)我覺得能夠持續(xù)的做件好事，我覺得今天的中國(guó)企業(yè)的，我覺得企業(yè)也好，企業(yè)家也好，守住這個(gè)底線非常非常重要，我覺得這三好，做個(gè)三好的，做個(gè)三好生非常重要，這三好就會(huì)讓你覺得其實(shí)他的做到并不難，如果每一個(gè)企業(yè)都這樣的做到，每一個(gè)企業(yè)家都這樣做到，我覺得這個(gè)氛圍自然就會(huì)好一些，因?yàn)橥饷娴氖澜缯f(shuō)一些大的這樣的一個(gè)氛圍和環(huán)境不是我們做企業(yè)的人可以決定的，但是至少我們可以在我們這一個(gè)圈子里面，企業(yè)家的這個(gè)圈子里面，我覺得都有這樣的心態(tài)，那么你各自都做好了這三件事，我覺得可能你就會(huì)發(fā)現(xiàn)每一個(gè)人的心變得穩(wěn)定下來(lái)了，一定是穩(wěn)定下來(lái)了以后，才能夠真正持續(xù)的向前發(fā)展，否則大家一直在這個(gè)過(guò)程中去動(dòng)蕩，去被影響，所以我是覺得在這一點(diǎn)上，我覺得這是一個(gè)企業(yè)家心理環(huán)境的調(diào)控過(guò)程，我覺得這不是完全是政

Policy can be resolved, of course, policy, we can be entrepreneurs, these years are also appealed for, there is a clean space, and then there is a relatively safe space, I think this is, in fact, from an optimistic perspective, in fact, China is still relatively safe and stable space, because we actually go all over the world, you really will find.

So I feel a little less demanding for the environment and more requirements for myself. I think this process may shorten the process of psychological control. Then I think this process is really important for China's economic development.