Semir Joined Huarun To Enter Commercial Real Estate

Recently,

Wenzhou the Mixc project officially started.

The project is jointly built by Huarun, the world's top 500 company Huarun group, to join the leading brand Semir group of domestic garment industry.

"Among the co founded companies, Mori Ma accounted for 49% of the shares and Huarun accounted for 51% of the shares."

Semir chairman Qiu Guang and revealed.

As a brand enterprise that has always been committed to the clothing industry, why should it intervene in commercial real estate? What is the reason for Semir to join hands with Huarun in building the Mixc? What complementary advantages will the two sides cooperate to achieve? Yesterday, Qiu Guang and reporters faced the reasons behind it.

Reporter: what is the reason for Semir's entry into the commercial real estate project? What will be the impact on the development of Semir's clothing industry?

The construction of the Mixc project with Huarun is mainly based on three considerations.

First, the need for diversification of enterprises' development channels.

As a clothing retailer, Semir terminal channel is very important.

At present, 85% of Semir outlets are dominated by street shops, and 90% of them are mainly rented.

Our participation in the Mixc's construction is to enrich our channel form. On the other hand, we want to enhance our channel control power and reduce channel risk by increasing the proportion of our own property.

Two is to enhance the enterprise to create one-stop shopping experience ability.

One-stop shopping, one-stop shopping is the brand appeal of the Mixc. It is also the service appeal of Semir and Barbara. At this point, there is a commonality between them. We hope that through such a project cooperation, we can accumulate experience and enhance our ability to promote it.

The three is to actively participate in the construction of home and return the needs of home.

The ecological advantages, location advantages and commercial potential of the Mixc project are very outstanding.

Wenzhou municipal governments at all levels also attach great importance to it. It is a rare quality project. Semir is a local private enterprise originated in Wenzhou and developed in Wenzhou. Participating in such a project is also an important measure for Semir to take part in home construction, promote industrial upgrading, accelerate urban development and shoulder social responsibilities.

Reporter:

There are many opportunities to enter commercial real estate, and the scope of options can be large. Why would Huarun choose the Mixc project?

Qiu Guang and: the cooperation between Semir and Huarun is a fate under the conditions of "heaven, earth, and people". I believe this is a complementary cooperation and a strong cooperation.

As a well-known central enterprise in China, Huarun has very rich experience in the construction of commercial real estate. As one of the core projects, the Mixc has set up many benchmarks in the whole country. I think Huarun's strength in this respect is very outstanding.

With regard to the the Mixc project in Wenzhou, we have had many contacts, communication and discussions with Huarun team before and after.

I think the team of Huarun is very strict, pragmatic and professional.

They all impressed me deeply.

We are very willing to cooperate with such a team in depth.

Reporter: if you say so, the cooperation between the two sides is a strong alliance and a complementary advantage. What is the advantage of Semir?

Qiu Guang and Semir have the advantage of rich brand operation experience, broad brand resources and healthy financial conditions.

Our company has two brands: "Semir" and "Barbara", all of which are self created national brands. After more than ten years' efforts, they have become the leading brands in the clothing industry.

In the course of its pioneering work, Semir has made acquaintance with a number of similar brand enterprises in the clothing industry, and has maintained good communication and cooperation with a number of world-class brand enterprises. These resources will bring great convenience to the Mixc's later operation and investment promotion.

In recent years, with the support of governments at all levels and all walks of life, Semir has been developing rapidly. The company's financial condition is very healthy and its cash flow is quite abundant.

In addition, Semir is more aware of Wenzhou's localization needs and is more effective in integrating local resources.

Although Semir now has outlets and offices throughout the country, Semir's roots and Semir's headquarters are in Wenzhou.

After more than ten years of operation, we will have a better understanding of the local market demand in Wenzhou, the consumption habits of Wenzhou people and the culture of Wenzhou people.

All of these will have an important impact on the construction and operation of the Mixc projects.

Reporter: will Semir take this opportunity to turn the industry from the clothing industry to the commercial real estate industry? Because the decline of Semir's clothing performance this year has produced such doubts.

Qiu Guang and: Semir's performance has slipped in the first half of this year, mainly affected by this year's macroeconomic environment, but the decline is certainly not a trend. I still optimistic about the future of the clothing industry.

So we will never consider the industrial turn because of this temporary difficulty.

Back to the topic of commercial real estate, in fact, the the Mixc project in cooperation with Huarun, to a certain extent, is still for the clothing industry, in order to build a better platform to enhance the influence of Semir clothing brand.