Home Textile Industry: The Five Step Of Marketing Strategy

Global

The smoke is still pervaded, how can enterprises in crisis strengthen themselves, how to do well in marketing, keep the market, and survive and develop better? In crisis, enterprises should "save the market", which is mainly the market.

Without market, there is no enterprise. The market is the basis for the survival of enterprises. Besides, under the economic crisis, the market is more important. Therefore, in the economic crisis, if enterprises want to survive and want to have better development, they must first start from marketing, keep the market and keep customers.

How to do a good job of marketing is a commonplace problem for business owners. They are either dismissive or discouraging. There are widespread misunderstandings in China's small and medium business owners' marketing.

1, think marketing is very simple, find a few concepts, packaging several selling points, put some advertising costs, find a few planners planning, planning that can be doubled within a period of time, sales can be successful;

2, think marketing is running relationship, drink, send gifts, find a few salesmen run information;

3, marketing is to promote publicity and attract consumers to buy by external image.

In fact, the above views are wrong. Enterprise management must be dealt with according to the rules. When the time comes, the sales of enterprises will naturally increase.

The marketing strategy of SMEs is summarized here.

Marketing must be strong.

The building must be built on the ground.

First, we must do a good job in marketing work.

Marketing system is a subsystem of an enterprise and develops on the platform of an enterprise.

Based on the enterprise platform, marketing has three foundations: 1, quality, 2, new products, 3, full staff marketing.

1. Quality

Quality is the life of an enterprise. The importance of quality is not enough for an enterprise.

The quality problem is an eternal topic for enterprises. It must be grasped every day, every month and every year. But many bosses are satisfied with quality, and think that their products are of good quality.

Enterprise bosses do not think that after quality system certification, they can sit back and relax. If we want to do a good job in quality, we must strictly implement total quality management and establish quality culture. Otherwise, poor quality will seriously affect brand image and restrict product sales. Even a major qualitative event will lead to the ruin of an enterprise, especially in the food, health and other industries. The quality of Sanlu bankruptcy is the best example.

2, new products

Products are life cycle, and the needs of consumers are also changing. As an enterprise, they must pass.

Discover the needs of consumers and meet the needs of consumers through product innovation.

Only by constantly developing new products can an enterprise retain new customers and attract new customers to ensure sustained and stable sales.

For example, the development of new products and new colors is the biggest factor that restricts tile sales.

3, full staff marketing

An enterprise is a system, and a system must have a unified focus and theme.

Under the buyer's economy, enterprises must take the market as the focus and satisfy the needs of customers. This requires full staff marketing, and all departments and personnel must take marketing as the core.

In most enterprises, communication between departments is not smooth, job convergence is not timely, job responsibilities are unclear, mutual responsibility is prevarication, and marketing work is not the basis and self governance, which leads to contradictions among departments.

For example, the quality of the procurement materials is not stable, the arrival is not in time, the technology is not innovative, the technology is backward, the production efficiency is low, the quality is unstable, the production cycle is long, and the after-sales service is not in time. These problems will eventually be reflected in the market: leading to poor product quality, technology down, delivery not in time, no guarantee for after-sales service and so on.