Clothing Should Be "Self-Cultivation, But Also Heart Care".

In terms of connotation, we mean cultivating our body and mind and striving to improve our ideological and moral standards.

Taoism, Confucianism and Mohism all talk about self-cultivation.

They firmly believe that when the design itself can be extremely impatient and intelligent, it has become the wizard of figure and line.

So, this is a dress with spirituality, temperature and attitude.

The combination of physical and psychological functions

There is a DNA, when the trademark removed, consumers can still recognize you, such a brand has its own connotation.

V GRASS's cultivation DNA is a kind of aura.

According to the introduction, the new products of autumn and winter in 2012V GRASS are divided into three themes: "French fragrance song", "urban jungle" and "interesting pop". Although the design themes of these three series are unique, they all have a unique temperament from the same origin: the design of "self cultivation" has become the focus of this autumn and winter new products.

Self cultivation! Self cultivation! This kind of design appeal is everywhere -- a retro dress in the "interesting pop" series. The classic pop design in the 60s of the last century will be a cute and cute young girl with V GRASS style elegance.

The details of this series of details lie in ingenious application of comfortable knitted, polyester and chiffon fabrics of different kinds. They immediately cut the weight of the feel and vision, and brought different levels of texture to the fabrics with different textures.

One of the French style fragrant winter series overflowing with French romantic flavor is its special design.

In this way, the women's slightly fat arms can be covered up, but instead they bring the design lines with full sense of architecture, and the whole body is so capable and handsome.

"We will never design the size of clothes to hide human defects.

This does not reflect the original intention and inner strength of the design.

V GRASS director of design.

In fact, there are many details and techniques that designers need to speculate.

For example, the design of the same gradual pattern can give people a sense of convergence from top to bottom and gradual change from inside to outside.

For example, the average belly of women tends to be overweight, but the tulip version of V GRASS is a good solution to this problem.

The shape of the ellipsoidal shape is mainly covered by folding at the waist, which can cover the abdomen of the female well and achieve the effect of tightening the hem.

And the treatment of the elliptical golden shape of the shoulders (also called petal sleeves) can solve the problem of not lifting the upper sleeves well, and embody the feminine temperament.

The magic of design is that its physical and psychological functions can be combined into one.

V GRASS improves women's body shape and makes their hearts more confident and powerful.

This is also the power of smart design.

Inject happiness design

stay

The designer's team circulated such a professional vocabulary -- "happiness design".

That is to say, as a qualified V GRASS designer, you should feel and experience the world around you with a sense of happiness.

Happiness is the word that modern society most yearns for, but dare not touch.

Looking at contemporary people's life trajectory, school pressure, employment pressure and family pressure are everywhere.

That's what you put on people.

V. GRASS hopes to pass on clothes to give people a feeling of stretching and pressure, which can make people feel a kind of caring and caring happiness.

Similarly, V GRASS has a happy mood and attitude.

V GRASS design team in the whole development process, employees can enjoy work, enjoy the process, make products as artworks, and use this kind of mood to induce consumers.

The so-called: let employees become a sense of happiness of people, so that we can make a sense of happiness of clothing.

Self cultivation design should have a meticulous concern and respect for our body.

In the age of ready-made garments, we still hope that we can convey a sense of hand and temperature by hand grinding and self-cultivation.

V. GRASS still insists on not using CAD software to make up for the self cultivation, especially the X version.

Their practice is: combined with the specific style and style, taking the size of each part of the human body as the reference, adopting the plate making method combining the plane and the vertical cutting, all the steps insist on manual operation, so as to maintain a pursuit of exquisite and proper wearing experience.

Take the star style small jacket as an example, the board planner of the brand emphasizes the handling of shoulders and waist lines.

The shoulder shape needs to be trimmed, and the size of the sleeve can be adjusted on the basis of satisfying the style, and a reasonable size can be obtained.

360 degree system support for self-cultivation

Clothing positioning is a complex research project. It is easier to be measured by some standard indicators. Clothing positioning is like soul. It is also Qi: everything has temperament, atmosphere or atmosphere. High quality clothing will make a person's overall temperament change. From the consumer level, it will also feel the designer's connotation and intention from the details.

Seize the "strategic core", which is the first level of "strategic fit".

For the current development of V GRASS, the style planning of "self cultivation design" is the most important trait.

Observing many international brands, most of them start with the stardom of single products, or focus on the temperament and character of products in a certain aspect.

For example, CHANEL's little black dress, BUBBERY's classic grid, similarly, V GRASS has chosen the same style of every season's self-cultivation style.

It is the first step in brand building to let consumers think about V GRASS when they choose to dress properly.

At the same time, the brand DNA, V GRASS, which revolves around V GRASS's self-cultivation design, is speeding up the "strategic alignment" of subsystems such as product development, terminal marketing and communication.

For example, in the next stage, V GRASS will further improve the proportion of self-cultivation design in product development, so as to highlight the incomparable character of other brands.

In addition, professional training for selling gold medals at terminal will be further strengthened, so that every V GRASS guide can become the most trusted adviser to the consumer.

At the same time, with the theme of "self-cultivation and heart repair", the theme activities such as matching salon, the first show and micro-blog's VIP customer group are also proceeding in an orderly way.

"Cultivate oneself and cultivate heart" -- young and intelligent V GRASS is walking on the road with a leisurely grace.

Doing business is like digging a well and finding water. The well is dug deep, and the water will naturally confluence here.

The promotion of brand awareness is also the same as that of being a person.

Making money is not the sole purpose of an enterprise, but a brand that enables consumers to trust, follow and rely on in a certain field.