Ten Years, Shoes Fair Will Be Diversified.

The Tenth China (Jinjiang) International Footwear Expo closed yesterday. During the shoe Expo, the total volume of turnover reached more than US $600 million.

Over the past ten years, the shoe Fair has grown from small to large, from regional exhibitions to international exhibitions, and is gradually diversifying.

Taiwan tigang technology company has participated in the shoe Expo for ten years. Song Zijing, director of marketing department, still remembers the original situation of the shoe fair.

(Song Zi Jing, director of marketing department of Taiwan Tien Kong technology company): the first one was built in the first place, and it was in the pavilion. Everyone is comfortable and cold air. In the past ten years, the exhibition area of the shoe fair expanded from 15 thousand square meters to 40 thousand square meters. The technology of Tian Gang also moved to the prominent position of Taiwan Pavilion.

Through the shoe fair, Tien Gang technology has witnessed the great changes of Jinjiang footwear industry from small to large, from weak to strong.

Today, Jinjiang produces 950 million pairs of sports shoes annually, accounting for 40% of the country's total and 20% of the world's sports. It also has a number of famous Chinese brands and well-known trademarks in China, forming an internationally competitive footwear industry cluster.

At the same time, many enterprises and shoe fair grow together.

Dazu laser technology company, which produces laser processing equipment, has been stationed in Quanzhou for ten years. Now it occupies more than 90% of the Quanzhou market.

(Cai Zanfeng, manager of Quanzhou Office of Dazu Laser Technology Co., Ltd.: shoes Fair is very important to us / this has practical effect / Chen Dai has more than 3000 shoe factories. The market that our laser faces here is shoe factories and garment factories). During the ten years, the exhibition companies of shoe Fair have not increased to 200 to more than 500. More and more enterprises have looked for a big platform for the exchange of footwear industry, which also makes the laser feel the pressure.

(Cai Zanfeng, manager of the Quanzhou Office of Dazu Laser Technology Co., Ltd.): the booth is rather tense. When the booth is removed, the exhibition hall will be booked next year. Next year it will be wrapped up. According to statistics, the volume of the first nine shoes Fair will exceed 570 thousand passengers. More than 11000 overseas and domestic enterprises will participate in the exhibition, signing 202 projects, and the paction volume is 30 billion 100 million yuan.

This year, the shoe Fair successfully signed 32 projects with a total investment of more than US $600 million.

Since last year, Jinjiang, as the "shoe capital of China", has a new title. The State General Administration of sports has named Jinjiang the "national sports industry base".

In this year's Shoe Expo, Jinjiang has arranged a special exhibition area to show the development of sports industry.

Jinjiang city official disclosed that in the future, the shoe Fair will be diversified and become a comprehensive exhibition containing sporting goods.

Reporters in the exhibition hall saw that most of the sports brand enterprises in Jinjiang footwear industry were no longer just exhibiting their shoes.

Clothing, accessories, and even the display of brand logo and propaganda words are beginning to take up more and more space. In the eyes of businessmen, comprehensive exhibitions are exactly what they need.

(exhibitors: shoes Expo ten years ago called shoe fair, now can not be narrowly defined as a shoe Expo / now is a whole show, including corporate image, brand image, product mix).