Shoes In Western China Go Abroad
"Shoes in Western China have to go abroad!"
Today, Dong Yifeng, director of the Bishan foreign economic and Trade Commission, expressed the determination of Bishan county to become bigger and stronger footwear industry.
Shoe enterprises are limited to the two level wholesale market. It is understood that the shoe making industry is one of the three pillar industries in Bishan County, with more than 1300 enterprises and business households, with an annual output of 62 million pairs, with 15 million pairs of exports per year.
"But many people do not know that these shoes are made of Bishan, and the brands have not been played out. Many shoe manufacturers are only satisfied with doing the two level wholesale market. They still adopt the traditional border trade and OEM format. Bishan shoes have put up other brands of shoes in intermediaries, and have completed exports in Guangzhou and Shenzhen.
Dong Yifeng said, many people have passed through the shoes made by Mt. Bishan, and also know that Bishan has a western shoe city, but there are not many brands that really call it.
Dong Yifeng said that the shoe enterprises' "not making progress" restricted the development of the shoe industry.
The Eastern shoe enterprises are moving westward in the west, with fierce competition, rising costs and unable to find skilled workers.
It is reported that Dongguan for the Brazil shoe giant magnon company in August last year, settled in Bishan.
It is a multinational enterprise in Brazil. It has many branches in the world, and is the largest leather shoes trading company in Asia.
With the rising labor costs and rising raw material prices, they chose to move inland.
"Cheap labor force and supporting services are the key for foreign businessmen to attach importance to wall mountain".
Dong Yifeng said that there are many skilled workers in the shoe industry in Yishan. Compared to the coastal areas, the price is cheap and the technology is good. With the abundant supporting industry, such as shoe ornaments, soles and viscose, you can buy them directly in Bishan.
The production cost can be reduced by about 30% after entering the wall.
To encourage enterprises to go out of the country for self export, they not only introduce famous shoe giants at home and abroad, but also encourage the local "landlords" to go abroad to create brands.
"Only when we look for the position and market in the international market, can enterprises become more competitive."
Bishan County shoe office industry chief Wang said that under the guidance of the government, 6 footwear enterprises in Bishan have gained the right to self export.
In the future, they can go through customs formalities to the customs themselves, and then go to the international market to promote their footwear brands.
Chief executive Wang said that under the guidance of the government and the driving of these enterprises, the shoe enterprises in Bishan will definitely go abroad and move towards the world.
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