Micro Era: Children's Shoes Industry Industry Set Off A "Micro Animation" Craze.

With the advent of modern fast-paced life, micro-blog, microfilm, WeChat and other micro era products also follow. This efficient, profound and short form of artistic expression always changes people's way of life and cognition in its unique way.

In September 17th, at the opening ceremony of the second creative culture festival in Quanzhou, the "clumsy rat" brand. Children's shoes And Kung Fu animation company signed the cooperation agreement on the first 3D micro animation "stupid mouse" in the domestic industry. A cute, witty, humorous "stupid mouse" will soon meet with the audience through the major video websites and mainstream TV media.

Strive to create the first brand of Chinese fashion color children's shoes. Guangzhou City Clumsy mouse children's products Co., Ltd., cling to the "micro era" attack opportunities, and strive for innovation, based on the clumsy mouse culture image as a prototype, and spend huge sums of money to join CCTV Animation to create the 120 set of brand micro anime. The move not only opens the lead in children's shoes industry in the emerging field of "micro animation", but also adds new impetus to the subsequent development of clumsy rats and brand upgrading. It is reported that this clumsy brand "micro anime" will be ready to be released at the end of 2012 at major domestic and international mainstream media websites and local TV stations in China. At that time, clumsy rats will set off a new "micro animation" craze in the industry.

In the face of the maturity and rise of the domestic animation industry, the start of this clumsy mouse "micro anime" project has not only made the animation industry chain more complete, but also provided new ways and ideas for the development of children's shoes industry. With the influence of "micro animation", the clumsy mouse brand culture and concept will communicate with consumers in a more artistic and storytelling way, and achieve the effect of transmitting brand culture spirit and enhancing brand reputation. With "micro animation" as the driving force of brand upgrading, coupled with the perfect interpretation of the color fashion concept on the product, we can not only achieve effective communication between the brand and consumers, but also enable consumers to have a deeper understanding of the brand, and ultimately achieve a win-win situation.

In the face of Children's wear children's shoes industry In the increasingly fierce competition, every brand or enterprise is looking for its own breakthrough. This clumsy mouse brand "micro anime" is an important adjustment of brand development strategy, and it is also a strong push in strategic marketing. We have reason to believe that such a bold innovation, a company that has a foresight for the future development trend of the brand, will bring more new surprises and moves to consumers in the near future.