"Bundling" Multi Category Marketing Clothing Products To Achieve Self Labeling

The ultimate joy should be the conversion of clothing collocation to the trend of overall purchase.

Now, with "star collocation" as a weathervane, women with different temperament have different styles of collocation, which is a way to sell electricity from clothing items to multiple products.

This form of combining clothing sales with model shows will enhance the taste of the clothing of the whole nation.

From clothing items to bundled sales

With the development of e-commerce, the competition between them is more than price competition. In future development, who can provide consumers with more intimate services, their customers' viscosity will be stronger and their status in the industry will be more stable.

As one of the hot selling categories of online shopping, clothing has gradually shifted from simple single product purchase to the overall style of matching.

In the current electricity supplier, there are many sales of skirts and bags or trousers and shoes. The industry experts believe that the clothing matching will cover all aspects of clothing. Besides clothing, shoes, bags, hats, accessories and even suggestions for matching will appear.

One of the reasons why apparel online shopping is developing rapidly is that clothing online shopping has low permeability and huge potential for development in the overall online shopping. The second is the high repetition rate of clothing and the fast demand frequency.

According to micro-blog consulting (micro-blog) data, the size of clothing online shopping market has reached 105 billion 240 million yuan in 2010. By 2014, the overall size of the apparel online shopping market will reach 519 billion 500 million, accounting for 27% of the total online shopping market.

Among them,

It is the key demand of online shopping consumers. It is also one of the effective means to integrate the resources and get rid of the price war.

More importantly, giving consumers the reason to stay on the website brings more convenient and practical shopping pleasure, making online shopping websites a consumer's personal cloakroom and clothing collocation consultant.

From learning from stars to self labelling

When it comes to clothing collocation, the most influential ones are stars and costumes. They are the weathervane that leads the fashion trend.

European and American, Han, fan, mixed, sweet, retro, and mori, Queens, fan, and other personalized dressing style alternately appear, become the reference of ordinary people's daily collocation, people's dressing style and their temperament are more appropriate, eventually become a kind of self label, forming a unique style of the individual.

Usually, the choice of fashion models has stars of different qualities at home and abroad, as well as a popular red line with the Internet.

Cherrykeke chiffon dress in Bohemia, a member of the Korean girlhood, Lim Yoona.

The Queen's fully dressed Black Padded bra and so on have been recommended as samples of Star clothing.

In addition, Internet red men choke little chili peppers, model black, daring people and so on. With the changing style of dressing, many Internet people are concerned.

In Dangdang net (micro-blog)'s thematic page, the above mentioned stars Yoona and Chen Yao's clothing are all involved. At the same time, combined with this summer's hot style, we choose the hot spots of network red people to match the rich topics.

For example, this summer popular leg pants, long skirts, square bags, rough heels and other single products, combined with candy, color, broken flowers, printing, lace, chiffon and other popular elements, even if it does not match the ordinary people, refer to these stars or red man's dress, can also match the bright clothes.

It is understood that the first selection of star collocation includes 13 kinds, including fresh fan, Queen Fan Er, retro fan, mix and match fan and so on. The clothing comes from all the flagship pieces of Dangdang clothing mall. The brands involved include clothing cherrykeke, Taiping bird, MINI COCO of bags and shoes, and the brand of ah kasha, etc. the price of the single item is one to forty percent off of the market price, and the style of dress is wide, covering 18 to 40 years old.

The industry believes that the traditional e-commerce platform is the introduction of clothing and model display, innovative electricity providers, will integrate the two into the direct sale of goods, from the clothing style to clothing selection and clothing purchase of the integrated operation, while also accompanied by a genuine low price and mature logistics services.