Mastering The World Of Home Textile Marketing In The Hands Of Informatization

Now Home textile industry It is a relatively hot industry, just like WeChat, but now the whole home textile industry has to admit the influence of the Internet and have to accept it because it will accept social informatization in the near future.

When Internet marketing has become the first choice for many home textile enterprises to promote their marketing channels, micro-blog's marketing is on fire, and the micro film is on fire. This "micro" character brings people too much room for unlimited imagination, and is also destined to set off a "micro" trend. In mobile applications, the WeChat public platform has raised a WeChat marketing boom for home textile enterprises. As long as the home textile enterprise releases the two-dimensional code of the public number, it can get the user's attention, and the home textile enterprise can more accurately push the enterprise information to the target customer's hand.

Unlike other information communication tools, WeChat, as a pure communication tool, is private in the dialogue between businesses, media and celebrities and users. It does not need to be made public. Therefore, cohesion and user stickiness are higher, so it can do some content push to satisfy the needs and personalization. So WeChat public platform is a social marketing tool.

　　 WeChat public platform information The arrival rate is 100%, and it can also achieve precise message push and other functions such as user grouping and geographical control. Therefore, the Promotion Department of home textile enterprises only needs to concentrate on better copywriting planning instead of promoting the operation. As a result, the quality of WeChat fans on the public platform is much higher than that of micro-blog fans. As long as the quality of sending frequency and content is controlled well, users will not be disgusted and may become loyal customers.

adopt One-on-one With the concern and push, the WeChat public platform of home textile enterprises can push news, including news information, product information and latest activities, to the fans, and even complete the functions of consultation, customer service and so on. To be sure, most of the current WeChat's function management is still superior to micro-blog's. But WeChat's audience is far less than micro-blog, though it is a very important marketing channel, but it is still frustrated by the current development.

WeChat's immediacy and interaction, visibility, influence and boundless communication are more suitable for advertising and promotion of home textile enterprises. Home textile enterprises can carry out a series of marketing activities through the sending of two-dimensional code to quickly and sharply rush the audience's attention to their products. Find specific market in WeChat, provide personalized and differentiated services for potential customers, conquer potential audiences with soft marketing, and create better brand service.

WeChat marketing has already become. Home textile brand marketing The new channel keeps pace with other information marketing modes, provides a benign channel for brand home textile enterprises to develop and transform mode, and also draws a perfect symbol for the sudden change of its marketing mode. WeChat's influence will become more competitive in the near future with the popularization of WeChat business.