Textile And Garment Enterprises Should Enhance Confidence And Clear Direction Of Development.

The so-called "ebb tide".

Every crisis will eliminate obsolete and breed upstart.

2012, China

Although enterprises are facing the cruel reality, there are still a large number of excellent industry enterprises, which stand out from their core competitiveness.

Against this background, in order to sum up the advanced experience of industry and enterprises, encourage excellent enterprises, guide and promote the pformation and upgrading of industries, the China Textile Industry Federation released the strong list of China's textile and garment enterprises' competitiveness 500 and industry competitiveness 10 (20) in 2011~2012, Zhengzhou, Henan in October 10th.

The theme of this conference is "enhancing the core competitiveness of enterprises and promoting industrial pformation and upgrading". We invite government departments and industry leaders, experts and top 500 enterprises representatives, through keynote speeches and thematic dialogues, to explore ways to continuously enhance the competitiveness of enterprises and industries in the current grim situation and exchange successful experiences.

After many years of development, China's textile industry is changing from traditional manufacturing to a modern fashion industry, which is closely related to modern technology and art, and is closely related to modern consumption. It is becoming a competitive industry with a high degree of marketization, internationalization and international market influence.

Among them, a large number of industry dominant enterprises are indispensable.

They are playing an increasingly leading role in the structural adjustment, pformation and upgrading of the textile industry.

However, the current cruel reality is testing the survival and development ability of textile and garment enterprises.

The living environment is grim.

This year, the development environment of the industry is complex and changeable, and the survival situation of enterprises is very grim.

The recovery in the international market is weak.

In the first half of 2012, the world economy maintained a general growth trend, but the economic recovery showed signs of further weakness. The growth rate of the developed economies generally slowed down and the growth of the emerging economies was lower than expected.

The worsening of the European debt crisis is the main reason for the global economic recovery in the first half of this year.

The global financial market turmoil has intensified, resulting in credit crunch in developed countries, capital outflow in emerging economies, slowing production, investment and export activities in various countries, high unemployment in developed economies, and slowing economic growth.

Affected by the overall downturn in international market demand, the growth rate of textile and garment exports has declined significantly, and the demand for imported products in the industry chain has also decreased.

The domestic market is also not optimistic.

Although China's national economy continued to maintain steady growth in the first half of 2012, it was affected by domestic policy regulation and international economic environment. China's industrial production growth slowed sharply, investment and consumption growth continued to slow down, and GDP growth slowed down compared with the first quarter.

Against this background, in the first half of 2012, China's textile industry continued to slow down its economic growth since last year, and the growth rate of major economic indicators such as production, exports and investment continued to slow down.

Diverse core elements

The grim situation has become a fact. For Chinese textile and garment enterprises, only by relying on the core competitiveness of enterprises to break through tight encirclement, what kind of core elements do these enterprises possess?

Innovative ideas.

Tianhong Group has gained fame in China's textile industry in recent years. They seize the opportunity of structural adjustment in textile industry, overcome difficulties and constantly accelerate innovation in management, technology and variety, so that the company's profit has further increased, and a new way has been put forward for the textile industry's new development.

Like Tianhong, the Limited by Share Ltd of the Baron East regards innovation and innovation as the development concept of the company. The company's performance and turnover continue to rise, and was successfully listed in Shanghai in June this year. It became the first Chinese colored spinning enterprise listed on the Shanghai main board in the form of IPO.

Differentiated products.

Fuzhou Development Zone CHINT Textile Co., Ltd. has been committed to the creation of differentiated brand lines since its foundation. The company has established its own differentiated product brand line step by step in the fields of wool weaving thread, knitting line and denim line, so that differentiation has truly become the core competitiveness of enterprises.

Unlike textile enterprises, the core competitiveness of clothing enterprises is more reflected in business models and professional products.

Integrated business model.

SPA, a man's brand, has been working on the integration of planning, design, production and marketing for many years.

The mode of professional retailer has gradually formed the competitive advantages of chain management, database analysis and application, supply chain management and so on. It has become the forerunner of China's SPA mode and the leading brand of local fashion "fast fashion".

Do fine and strong professional products.

Hunan pine

Over the past 20 years, the company has concentrated on tailor made research on professional clothing, accumulated a large amount of experience in tailoring business volume and volume, summed up the southern and Northern human body characteristics, and has great advantages in tackling the problem of occupational fitness. The company's performance has climbed year by year, and this year compared with the same period last year, it has increased by more than 30%.

In addition to the above core elements, establishing and improving talents incentive mechanism, upgrading product research and development level, and enhancing product added value are also the core elements of enterprises' "fighting the battlefield".

Promoting industrial pformation and upgrading

Enterprises rely on the core competitiveness to develop sturdy and healthy. However, it is one of the focal points of the trade associations to track and study the enterprises and cultivate superior enterprises and provide related services.

Since 2003, the China Federation of textile industry has been carrying out the research on the competitiveness of textile and garment enterprises. Based on the theory of enterprise competitiveness evaluation and the characteristics of the textile industry, the evaluation system of competitiveness of China's textile and garment enterprises has been developed and perfected in the process of evaluation and Practice.

According to this evaluation system, we collect data of enterprise competitiveness every year, conduct quantitative evaluation of enterprise competitiveness, publish evaluation results and Competitiveness Research Report.

So far, China Textile and garment enterprises competitiveness evaluation and release activities have been carried out for 10 years.

The continuous development of this work not only enables the industry to grasp the competitiveness of enterprises in the industry in a timely manner, but also effectively cultivates and promotes the dominant enterprises and high-quality brands in the textile industry, which has greatly promoted the continuous upgrading of the competitiveness of these advantageous enterprises, thus promoting the development of the whole industry.

The evaluation of the competitiveness of textile and garment enterprises in 2011~2012 has been completed and the results will be released soon.

At this conference, not only will we publish the 500 strongest competitive industries in the whole industry and 10 (20) strong enterprises in the whole industry, such as cotton spinning, woolen spinning, linen spinning, dyeing and weaving, knitting, weaving, household textiles, industrial textiles, garments, chemical fiber and so on. At the same time, Wang Tiankai, President of China Textile Industry Federation, will also make a keynote report, comprehensively analyzing the latest status of the industry's economic operation and industry competitiveness, and laying emphasis on the pformation and upgrading of the whole industry and enhancing the competitiveness of the industry.

At the same time, Xia Lingmin, vice president of China Textile Industry Federation, will also publish the annual competitiveness report and analyze the development trend of industry and enterprise competitiveness in depth.

Ten years to wear a sword.

In the past 10 years, the conference on Competitiveness Evaluation of Chinese textile and garment enterprises has never been interrupted. On the one hand, let the participating enterprises understand the latest development trend of the whole industry and enterprises. On the other hand, it introduces a group of competitive advantage enterprises through conferences and media, and introduces them to overcome difficulties in the past year.

The valuable experience gained from competition will enable more textile and garment enterprises to find the direction, rebuild confidence and constantly enhance the competitiveness of enterprises, so as to jointly promote the pformation and upgrading of the industry.