Maternal And Child Online Shopping Market Is Attracting Much Attention. Core Enterprises Will Continue To Make In-Depth Arrangements.

In 2012, a new round of boom in the year of the Dragon came into being.

In the year of 2012, a new round of baby boom is coming.

The market has attracted much attention.

AI consulting statistics show that in the first half of 2012, the scale of China's mother infant online shopping market was more than 20 billion yuan, and the paction volume of 2/3 market in 2011 was completed.

It is expected that the market will maintain a high growth rate in the second half of the year, and will grow by 86% over the whole year to 61 billion yuan, accounting for 4.3% of China's online shopping market.

The number of infants aged zero to 3 years in China is about 70000000, of which 1600 to 18 million babies are born each year, which has led to a large-scale outbreak of maternal and child market demand.

In addition, mother and infant

The main reasons for the rapid growth are: first, more and more parents begin to become parents after 80; they are familiar with online shopping; they usually choose to buy related products online; second, domestic dairy products safety problems are frequent, and the products and services of "parallel milk powder" are difficult to guarantee, so more parents choose to buy milk powder on the regular authorized electricity supplier enterprises. Third comprehensive online shopping enterprises have expanded their business to various products, high frequency of purchase and high standard of maternal and child products, and large-scale promotion to stimulate the needs of potential consumers.

From the perspective of market structure, B2C accounted for 24.4% in 2011, and the figure increased to 36% in the first half of 2012.

From the perspective of market share, in the first half of 2012, the share of mother infant market share was almost half in the B2C online shopping market, accounting for 47%.

Mother and baby market share accounted for 11.4%, ranking second.

Old independent maternal B2C (including telephone channel sales) red children market share was 6%, ranking third.

Public information shows that in March 2012, Jingdong mall self operated mother and child channel sales exceeded 100 million yuan. In June 2012, sales of maternal and child sales exceeded 200 million yuan, and its monthly sales remained 30%.

In April 2012, a network announced that its own children's clothing brand "DangDangBaby" was formally launched.

In May 30, 2012, the suning.com mother and baby channel was formally launched, and other Internet business mothers and children channels were complete in line. 70% products imported high-end brands from abroad.

There are indications that the core enterprises will continue to further layout the online shopping market.

Ari analysis believes that the domestic mother and infant online shopping market will usher in a new peak in the second half of the year: on the one hand, the growing consumer demand in the Chinese market has given the international brand more attention to the Chinese market.

Continue to enter a large number of houses; on the other hand, more electronic business platform to increase maternal and child categories, large-scale promotion of various websites will further drive the market development.