Three Highlights Of Shanghai Fashion Week

Yesterday afternoon, 2013 Shanghai Fashion Week The plenary meeting and news briefing of the organizing committee were held in Shanghai Municipal People's government. Xiao Guiyu, executive director of Shanghai Fashion Week Organizing Committee, Deputy Secretary General of Shanghai Municipal People's government, and vice director and Secretary General of Shanghai fashion week Xi Shiping attended the meeting and delivered an important speech. The meeting was presided over by Gu Jiahe, deputy director of Shanghai Business Committee.

The members of the Shanghai Fashion Week Organizing Committee, the relevant committees, districts and universities and associations, and many mainstream news media units were invited to participate in this press conference.

　　 Shanghai Xiao Guiyu, executive director of Fashion Week Organizing Committee and Deputy Secretary General of Shanghai Municipal People's government, pointed out at the press conference that fashion industry is a very important part of the cultural and creative industries. In the 12th Five-Year plan for the development of Shanghai's cultural and creative industries, the fashion industry has been clothing Clothes & Accessories Five major areas of development are daily chemicals, jewelry, household goods and fashion digital consumption. Fashion apparel is the core of the fashion industry. Therefore, as a cultural brand in this field, Shanghai fashion week must automatically match and highlight the spirit of creative design, and set a higher goal. Aiming at the four fashion week of New York, Paris, Milan and London, and combining the Chinese characteristics, we have made famous brands of clothing at home and abroad. Designer The high-end platform that the models aspire and strive to release and trade. Especially for local designers and brands, we should make use of the platform of Shanghai fashion week to improve their standards, expand their influence, strengthen cooperation at home and abroad, and develop various sales markets to serve their business. Shanghai has gathered a lot of creative and design talents. They are the talents foundation for Shanghai to build the international fashion capital. Shanghai fashion week has to create many conditions to make this team grow strong and become the foundation for Shanghai to vigorously develop modern service industry and develop fashion and creative industries.

According to Xi Shiping, deputy director of Shanghai Fashion Week Organizing Committee, the 2013 spring and summer release of Shanghai fashion week will be held on 18 -26, this month. The main show is located in the "Gemini" water show on Xintiandi Pinghu park. The opening and closing ceremony will be arranged in Shanghai International Fashion Center. This season, Shanghai fashion week will continue to implement the aim of "convergence and integration, leading the fashion and making life more exciting", with the theme of "inspiring Shanghai's dream to surpass the future".

It will be famous at home and abroad. Fashion brand Designers, models, entrepreneurs, stars, experts and scholars and related industry chain personnel will gather in Shanghai. In a week, there will be more than 40 well-known brands at home and abroad, and more than sixty famous designers will be involved in the release of static and dynamic works. Some of the show's products will also participate in online online pre-sale activities, and fashion will be integrated into the public's life from T.

　 Highlight 1: water show "Gemini" shines

The "Gemini" water show in Xintiandi, too Pinghu park is the first stage of the fashion industry in China. The lake is glittering, the lights are shining, and the music is intense. It is interwoven into a dazzling fashion. One big and one small "Gemini" T platform, another wave of gluttonous fashion feast is about to be staged. Participating in this season's Shanghai fashion week, many famous brands from the United States, Sweden and Italy have also been released. They also have Chinese original designers and local commercial brands. In the first half of the year, the Doll By Dorian Ho, a high-end custom brand made by He Guozheng, a designer from Hongkong, who has completed the first show in Shanghai, and widely acclaimed, will take Perrier Jouet as its theme and franzin's charming and warm character as inspiration for design. It will open the curtain of Shanghai fashion week's show in a sweet and romantic fashion.

Excellent designers have always been the highlight of every fashion week. Ji Cheng, Wang Qingfeng, Li Hongyan, Liao Xiaoling, Zhan Wenshu and so on are all Chinese original designers who grew up with the fashion week of Shanghai. They grew into the original design backbone with market influence from many years ago. During this season's release of the Shanghai fashion week, they will also show you one of the latest masterpieces of personal brand.

More and more international brands regard Shanghai fashion week as their first stop in the Chinese market, which has obviously become a major feature of Shanghai fashion week. The new fashion brand Nathan Jenden created by the name of Diane von Furstenberg (Diane von fend Ting Bao), the former global creative director Nathan Jenden, was launched on the first day of fashion week. The famous Swedish fashion brand Cheap Monday will also have a passionate northern European Street fashion in Shanghai fashion week.

On every stage of fashion week, local new brands, cutting-edge designers and teachers and students are the focus of attention. More new faces will appear this year, such as Zhang Lei's senior ready-made clothing brand, independent designer Tang Jia, Li Xiao Ming, and students from Shanghai University of engineering and technology. I believe that through this year's appearance in fashion week, we can make their careers better.

This season, Shanghai fashion week will arrange for live video display of some of the brand works. The majority of fashion lovers can watch the show of fashion week online in real time by watching video platforms such as news network, IPTV, Youku and potatoes. In addition, the Shanghai fashion week will also be purchased on site and online by www.i-modec.com (Mo Dengke) to attend the 2013 Shanghai fashion week brand (designer) fashion show costumes. Fans who like this fashion week's clothing can visit the website to buy their favorite clothes easily.

　 Highlight two: Shanghai fashion week 10th anniversary opening ceremony

The 10th anniversary opening ceremony of Shanghai fashion week will be unveiled in October 19th at the Shanghai international fashion center, which combines the historical foundation and the modern fashion. Following the successful invitation of the famous British fashion designer Vivienne Westwood (Vivian Westwood) to come to the scene last year to show its classic brand show, Shanghai fashion week will again join the Huayi Brothers fashion and bring the first Asian show of the wedding dress queen Vera Wang (Wang Weiwei) in the 10th anniversary opening ceremony. This time, the Vera Wang (Wang Weiwei) brand will show the latest 40 sets of works, including ready-made clothes, dresses and wedding dresses.

After the Vera Wang (Wang Weiwei) show, the "mad party" jointly hosted by the famous clothing brand MO&CO (MO&CO) and the international authoritative fashion information website Models.com will be one of the series activities of the opening ceremony.

　 Highlight three: closing ceremony, fashion ceremony and VIP night

The closing ceremony of the Shanghai fashion week and the 2012 Shanghai International Model Competition finals will be held in Shanghai international fashion center in October 25th. The theme is "metamorphosis and blossom". This Shanghai international model competition aims at establishing the New Oriental aesthetic rules and making the international super model rapidly. It aims to tailor the development plan for the upcoming new Mousika. The final of the 2012 Shanghai international model competition is mainly composed of five links: youth, youth, small horns, sharp corners, seventy-two changes in modern cities, the perfect bloom of my stage and the glory and dream from T.

The 10th anniversary VIP night of Shanghai fashion week will be held at the Anderson Hotel in Shanghai in October 26th. The Shanghai Fashion Week Organizing Committee will have a greater breakthrough in form. SWAROVSKI's crystal presentation and wonderful fashion themes will bring a magnificent evening to guests and unveil the main image of Shanghai fashion week next season.

The ELLE ceremony will be held in the fashion week of Shanghai this week, and a grand closing event will be held in October 26th. At the same time, Shanghai fashion week will join the international fashion magazine "ELLE" to hold the theme of "ELLE". Each link is like a chapter in the film, which tells the winners the story of leap.

Shanghai fashion week has a long way to go compared with Paris, Milan, London and New York which have a long history. The commemoration of the ten year is just a short stop thinking. It is a summing up of past exploration and sharpening, and also a prospect of future heading. I believe that the Shanghai fashion week will be better in the next ten years, adding a fashionable landmark such as Shanghai in the fashion world.

This season's Shanghai fashion week is particularly grateful to Shanghai Xintiandi, Paris L'OREAL salon exclusive, Maybelline New York, Bank of China Shanghai branch, Stolichnaya Vodka (Su Lianhong vodka), billang, DS, Crocs, Shanghai andashi Hotel, Italy St. Bi Tao spring, MRKT Mark rabbit, Roder, one species Shanghai cafe, SWAROVSKI element's strong support.