Worries And Difficulties Of Italy Shoe Enterprises Entering China

Over the years, I.C.E. has organized all kinds of Companies in Italy to participate in trade fairs, exhibitions and seminars in more than 100 countries around the world.

Lai Shiping, chief representative of Beijing office, has been committed to promoting trade development between China and Italy.

Reporter: what kind of help can Chinese businessmen who want to import Italy consumer goods get from Italy foreign trade commission?

Lai Shiping: these businessmen should first participate in exhibitions organized or participated by us.

Any form of exhibition held in Italy by China is exclusively organized by us.

All kinds of enterprises and national pavilions in Italy are invited by our organization. Other organizations do not have this authority.

For example, we organize the two annual Italy.

Nearly 100 enterprises in Italy will attend the exhibition.

We will organize more Italy clothing enterprises to participate in the CHIC clothing exhibition every year.

Annual yacht show, we will also organize professional Italy exhibitors.

In addition to the exhibition, we will regularly organize Chinese business people, trade associations, media personages and government personalities to visit Italy.

The invitation is not limited to developed large cities, and we also invite people from all walks of life, such as Harbin, Qingdao, Xi'an and other important second-tier cities.

Those who are invited will pay for the visit on the premise of identifying their identities.

For example, we will arrange a visit next month, and invite 5 Chinese entrepreneurs to visit and visit the winery in Italy.

Reporter: in your opinion,

Where are the major concerns and difficulties for enterprises to enter China?

Lai Shiping: first of all, the issue of intellectual property protection. We believe that the Chinese government protects intellectual property rights, which is very beneficial to China's economy.

China has too many cottage products in Italy.

Ultimately, these cottage products will hurt Chinese consumers.

The second is tariff.

The opening of the Chinese market has been going on for many years. In the past, imported goods were always regarded as luxury goods.

Now, the living standard of the Chinese has improved. Many imported products are of high quality and safety, which can meet China's needs.

The pursuit of high quality life is no longer a luxury from price.

We hope that the duties of the Chinese government should be more reasonable.

After all, tariffs should not be a trade barrier.

The tariff problem is more serious in gold and silver jewelry trade.

In many prosperous cities in the world, you can see that Italy's jewelry is not necessarily a famous brand, and it does not necessarily use expensive metals and gemstones, but these are not in China.

China has many restrictions on the import of jewellery, and its tariffs are not high enough, and intellectual property protection is not enough.