Rich Birds Strive To Design And Develop Competitive Local Brands.

With the accelerated pace of life, more and more urban white-collar workers are eager to break away from urban confinement and enjoy comfortable and comfortable leisure life.

Therefore, casual shoes become the first choice for many white-collar workers to wear everyday.

But in order to face the work etiquette and face the customers in good image, some white-collar workers choose to wear.

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Therefore, shoes of this category become the star products of the city's hot selling.

However, because the local casual shoes often explode "quality gate", in the sampling survey of footwear quality over the years, there are often black list of casual shoes, or fake leather with human leather, or unqualified outsole, or easy to open glue.

Such problems seriously become the biggest problem of casual shoes sales.

Product quality leads to insufficient consumer confidence. Even if there is demand, the price is relatively high.

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In this way, our leisure shoes market will lack the strength of local brands.

According to industry analysis, China's casual shoes market can be divided into three parts: one is the brand of foreign leisure shoes, the other is the brand extension of famous local footwear brands, and another is the leisure brand that specializes in the local market. The three most of them are the three pillars and the competition is fierce.

Birds of fortune 2012 autumn and winter new products

For this reason, rich birds, as the leading brand of Chinese leather shoes, have been committed to the design and R & D of leather shoes for many years, and have unparalleled technical advantages.

It is understood that the rich bird group has a national R & D center.

Hongkong and Dongguan respectively set up branches of research and development.

The R & D center is equipped with an advanced NEWLAST last machine and a fully computerized open and set up program.

In addition, the process of punching, making the state and matching the bottom in the production process is also standardized production.

Such a strong scientific strength will help rich birds in the field of leisure shoes to become a competitive local brand.

The urban men and women who have been shuttling in "reinforced concrete" for years have been eager to break away from imprisonment and live a life of elegance, comfort and agreeable taste.

The office workers, who are required to wear formal clothing at work, can only match the tight leather shoes and create a lot of discomfort for themselves.

Casual shoes are designed to help out of daily constraints through health, leisure and taste positioning.