Chinese Clothing: Established In The Past Century, Standing At Thirty

The theme of Beijing Hotel in October 25, 2012 is " National Costume The forum for the founding of the century is the prelude to China International Fashion week. NE TIGER, China's high-end luxury brand, serves as a leader in the revival of national costume. It brings together experts and scholars from many cultural and fashion circles to talk about the revival and burgeoning of Chinese clothing. Participants and participants shared the development experience of NE TIGER thirty years and the profound consideration of the national service culture, and jointly excavated the power to drive the development of Chinese clothing.

President of Academy of Fine Arts, President of China Fashion Designers Association, Tsinghua University Li Dang Qi Mr. Lu Xiao, Professor of philosophy, Department of religion, Dean of the Chinese Academy of culture, Dean of the Chinese Academy of culture, Mr. Wang Sheng Chang, director of the three Zhi Dao Shang Guo college, Professor of Management School of Fudan University, Mr. Lu Xiao, an Asian luxury brand management expert, vice chairman of the China Fashion Color Association, and Ms. Xi Meng, director of color, were invited to the forum. Zhang Zhifeng, founder and artistic director of NE TIGER brand, said that during the past thirty years, NE TIGER has been creating a "Chinese dress" from its own initiative. Today, Chinese clothing has become a remarkable Chinese force on the international luxury stage, relying on the deep excavation and inheritance of the Chinese civilization itself, followed by the brand spirit of "anti new opening up". Thirty years ago, national costume was an ideal; after thirty years, national costume was an attitude.

In line with the ambition of "Reviving China's luxury culture and emerging China's luxury brand", NE TIGER has concentrated on sorting out the traditional dress culture of the nation, and is committed to reshape the national costume that represents the spirit of the Chinese nation. Professor Lu Xiao, an international luxury management expert, pointed out that with the rise of NE TIGER clothing, China's top luxury goods represented by it have also attracted wide attention from the international luxury industry. NE. TIGER participated in the Sino Italian fashion Summit for two consecutive years. In September 2012, NE. TIGER was the only brand in China. It held a grand Chinese dress conference in Milan's brilliant galliqi palace. It fused the NE TIGER dress of Oriental dress culture, shocked many Italy fashion partners including Zegna chairman, Gucci president, Prada chairman and Fendi creative director, and spread China's extensive and profound luxury culture to the world. The great success of NE TIGER is due to its deep extraction, inheritance and reshaping of Chinese traditional culture. It is the perfect crystallization of the collision between the extraordinary creativity and the perfect manual craft. Mr. Zhang Zhifeng summed up the core concept of brand development and development for thirty years, that is, "return to the original and open up new", so that brand and design will keep alive in the cultural backtracking and innovation.

China fashionable colour Yu Ximan, vice chairman of the association and chairman of Xi Meng color chairman, also pointed out: "the dress culture and the revival of luxury culture represented by Chinese national costume need a hundred years of persistence and even a thousand years of persistence. This is a responsibility of the whole Chinese fashion industry to the traditional culture of the nation. Expect more brands to inherit and innovate like NE TIGER. Only in this way can we create classic works that transcend time to achieve the Centennial luxury brand in China."

The revival of China's luxury civilization and the emergence of luxury brands are still in its infancy. The experts and scholars attending the conference called for and expect more enterprises to join in the "anti new" team, strengthen the tracing and excavation of the origin of Chinese culture, extract and inherit, carry forward and innovate, which is not only the responsibility and mission of fashion enterprises, but also the emerging foundation of the fashion art industry in the great revival of Chinese civilization.