Footwear Industry This Winter: The Price Of Footwear Is Up 20%. The Autumn Winter Wear Depends On The Weather.

Market participants said that this autumn winter wear discount activity depends on weather conditions.

"Weekend shopping found this year's skin"

Prices have gone up a lot. "

Miss Fang recently told the reporters, "if you didn't care about the brand before, you could buy a pair of good shoes in the mall at one hundred or two hundred yuan, but this year, whether it's a shopping mall or a small shop on the street, the price of a decent leather shoes is seven hundred or eight hundred yuan, and at least three hundred or four hundred yuan after the discount."

Reporters visited the major department stores, found that a brand of women's shoes, for example, a pair of autumn shoes price tag is 1099 yuan, after thirty percent off, the price is 769 yuan.

New footwear prices are rising.

The price will not rise or fall.

The head of the department store said that with the advent of new autumn clothing, only some of the clothing prices were rising. Most of the prices were flat or even lower than last year.

Footwear prices jumped 20%

Mr. Zhang, who runs the shoe business in the six way of Zhongshan, has been doing the shoe business for five years. He told reporters that "this year, our purchase price has also risen to varying degrees. Last year, the price of single shoes with a price of 200 yuan increased by 20 yuan this year, not to mention those winter boots such as boots, and the purchase price rose at least one or two percent."

In fact, the CPI data of the National Bureau of statistics in September showed that non food prices became a new price increase factor, and clothing prices rose by 3.4% over the same period last year.

Among them, clothing prices rose 3.7%, footwear prices rose 2.3%.

Yesterday, the public Chen Shinai told reporters: "before spending five hundred or six hundred yuan to buy two pairs of nice leather shoes at the friendship store, but now it can only be picked up in the small shops on the street.

There is a low-grade shoe store near my house. The price is about 100 yuan, but there are many, but I can't afford it.

"All costs are rising and retail prices are rising."

Shoe industry veteran told reporters: "recruitment difficulties are particularly prominent problems. In fact, some larger brand shoe factories are unable to recruit people in the whole Guangdong area. The number of workers in a brand shoe factory is less than 1/10 that of ten years ago.

The shoemaking industry is a traditional industry, which is not very attractive to young people, but the traditional old shoemaker has gradually broken away from the industry because of low social status and low wage income, and gradually formed a vicious circle of personnel turnover.

Survey: 80% production lines move out of Pearl River Delta

Chen boss (a pseudonym) runs a medium-sized shoe processing plant in Zhongshan. "Now, more than 80% of the production lines in the Pearl River Delta's larger shoe processing plants have been pferred to Southeast Asia or inland areas.

Some small factories with only one or two production lines, only more than 1000 workers, basically all went bankrupt.

He told reporters that in order to retain the right workers, the factory will receive two pay increases per year, namely, the year March and October, "100 yuan to 200 yuan per month."

According to the introduction, the wages of some small factories have been raised by a higher margin.

"Now export business is not easy to do. European and American customers directly pfer orders to Southeast Asia, such as Vietnam, Bangladesh and other countries.

In the past, orders for more than 80% of a brand were completed in China, but now we can only receive 30% orders. "

Informed sources told reporters, as the production line of big shoe factory has been gradually pferred out, the vacancy rate of the shoe factory has reached 30%. "The larger the vacancy rate of the large processing plant is, the smaller the production line is, the more intense it is."

The reason for this is that many bosses have gradually allocated the production and processing process. The above said, "take a shoe factory as an example, the previous factory can accommodate ten thousand employees, 12 production lines and three factories, covering an area of more than 30 thousand square meters.

But now no one can be recruited, and the factory has less than 3000 people, half of whom are management staff and half of workers.

Due to lack of people, the boss allocated the production line according to the process, and only 5 of the existing production lines can be worked out, and the rest have been gradually pferred to Jiangxi and other inland provinces, Vietnam and other countries.

This is also a helpless move. "

Industry insiders say, "the environment may be more embarrassing in the next one to two years, and the Pearl River Delta region will slowly develop from production base."

Base pformation. "

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Department store: the price of autumn and winter is low, and the price is not high.

Unlike the price of shoes, the price of clothing this year will not rise or fall.

Reporters learned that, from the end of last year to the first three quarters of this year, the sales volume of department stores was not very optimistic. Sales data of many department stores showed a slight downward trend. On the one hand, businesses including dealers and department stores repeatedly played a lower price war than usual in cleaning up inventories. On the other hand, garment factories of major factories began to reduce production orders.

According to the relevant person in charge of Guangzhou friendship store, every year the manufacturer will carry out the project one year ahead of schedule.

Sales in the second half of last year directly affected the order and shipment volume of autumn winter clothing this year. Owing to the impact of warm winter and declining sales last year, the order volume decreased correspondingly. That is to say, the volume of autumn and winter clothing this year is definitely much less.

In the pricing of autumn and winter clothing, there were media reports that ZARA, H&M and so on had different degrees of reduction in commodity sales price.

A few days ago, the reporter interviewed found that Guangzhou's clothing this year did not actually raise prices on the basis of previous years. In addition to a small increase in the small part, most of the prices were flat or slightly lower than before.

"On the surface, the price of autumn and winter clothing this year has not increased compared with previous years, and some have even been flat or fell."

Insiders told reporters.

Industry: does autumn winter wear look at the weather?

Some analysts believe that this year's autumn and winter clothing less, the direct result is that the price of clothing may not be as cheap as everyone imagined.

"Because the amount is small, the result of this situation is that once the market sales are hot this year or the weather is cold, it is very likely that autumn winter clothing will not be discounted due to insufficient volume."

The responsible person of Guangzhou friendship store said that this year's autumn and winter clothes discount activities should depend on the circumstances, and the more decisive factors are the weather factors and the general trend of sales.

"For example, if winter is very cold this year, or if the weather is very cold in the north, then the clothing in some parts of Southern China will be sold to the north, so that the stock in the South will become more intense and may not sell at a lower price."

"Because there are many uncertain factors, there is no definite number of sales without discount."

The responsible person of another famous department store told the reporter that if there was a hot sale, the merchant would not be sold at a discount.

Reporter survey found that during the eleven golden week this year, compared with the previous three department stores to clear up inventory difference, autumn and winter festival did not because of the holiday and discount too much.