Three Parallel Forums UTA President Yang Dayun Interprets Chinese Fashion Trends

In October 2012, UTA Fashion Management Group took part in the "Third China Fashion Industry Forum" held at Sheraton Pacific Hotel, Hongqiao, Shanghai. This forum is sponsored by China Fashion alliance. The theme is "changing fashions". The morning theme meeting and three parallel forums in the afternoon constitute. The three parallel forums are trend forum, youth leaders round table forum and Designer Brand Roundtable forum.

The designer brand forum is co sponsored by China Fashion alliance and UTA, an internationally renowned brand management consultancy. Mr. Yang Dayun, President of UTA Fashion Management Group, participated in the presiding and opening speech of the designer's round table forum. In addition, the forum also invited UTA Fashion Management Group brand marketing expert, Jin Yu Jie, director of the new international fashion agency Zhao Qian, Ma Ruimin, director of Shanghai Di Su commerce and Trade Co., Ma Ruimin, Zhou Xiangyu founder of XANDERZHOU brand and Xu Xubing, an associate professor of Donghua University in Shanghai. Many guests discussed the growth environment and development of designer brand in China.

At the meeting, Yang Dayun, President of UTA, interpreted China in a professional and authoritative way. Clothes & Accessories Market development trend to meet future challenges. The representative of Chinese fashion generation design force is outspoken about the plight of the past. There are designers who say that they are trapped in capital and resources, and that many design ideas have no chance to be realized. There are also designers who are not deep enough to protect intellectual property rights. The mature brand representatives and brand marketing experts of the conference put forward pertinent suggestions for the growth of the new generation designer brand based on their own experience.

Just like China Spin Sun Ruizhe, vice chairman of the Federation of industry and director of the China Fashion alliance organizing committee, said at the forum theme conference that China's creative design ability is still weak, the Incubation Mechanism of creative designers is still not perfect, and the survival of many talented independent designers is not optimistic. It still leaves behind the mature industrial chain, lacking effective funds, technical support and practical support for large-scale production capacity. There is no systematic fund and venture capital for fashion industry and creative design at the social and capital market level. At the same time, there is also a vacuum in the protection of intellectual property rights in creative design. The recognition of the market value of creative design is insufficient, and the concept of paying equal attention to the intangible innovation such as design capability has not yet been established. All these restrict the embeddedness and growth of creative design power in the industry, and we need to rectify the deviation through mechanism innovation and concept innovation. We need to strengthen the protection of laws and regulations. All of these will be the direction for the Chinese fashion alliance to take the next step.

Some commentators believe that from the three parallel forum topics, it is easy to see that the three core of China's fashion industry is life, design and brand when textile. clothing The industry will shift to the Southeast Asian market with the labor cost rising and low value-added manufacturing industry. How can Chinese textile enterprises find their location? Marketing experts point out that the Chinese fashion brands at the micro level must be transformed, explore and lead the new consumption trend by exploring the international lifestyle, and provide a new generation of designers with a strong platform for self display, market practice and brand building based on the fashion trend. At the same time, focusing on the sustainable development of textile enterprises, we should rely on product innovation and mechanism improvement in the global economic adversity.