Promotion Of New Down Jacket

Recently, the temperature of Shanghai has been declining. Many fast fashion brands in Shanghai have launched new models.

Discount sales activities, 199, 299, 399 yuan, "cost price" attracted many young consumers, the industry pointed out that the winter is not yet down, down jacket early price cuts on the one hand is due to the weakening of the consumer environment, the major brands expect to seize the market by promoting sales in advance.

On the other hand, with the continuous expansion of the scale of the online shopping market, the Internet brand with cost advantages has begun to gradually reduce the pricing of the entity fast fashion brand.

Gap's new down jacket, down jacket and long down jacket at the original price of 699, 799, and 1199 yuan also launched the 30 percent off time limit early in late October.

In addition to the physical store, the Internet brand has also raised a downward trend in eiderdown. The price of the new light and feather down clothing of 60 grams of fans is reduced from 299 yuan to 199 yuan.

On the Giordano e-commerce platform, the original price of the down jacket is 580 yuan, the price is only 289 yuan after the discount. Bosideng has also made a discount of thirty percent off or so for all kinds of down coats. The shopkeeper of Giordano Southern Shopping Center told reporters that the new down jacket has not arrived yet. It is expected to arrive in early November, and the discount sale on the Internet is mostly last year's style.

Why is it not possible to launch preferential activities in winter? A fashion brand industry insider said: "the brand down jacket has just been on sale, the discount situation has not been seen before. The main reason is that last year is warm winter, the down jacket sales are not good, some brands may promote the inventory through the electronic commerce platform or other channels, and on the other hand, the market environment is not as good as in previous years, and the brand discount in advance is also to seize the opportunity of this cooling down to seize the market and stimulate the sales of winter goods."

In addition, there are also insiders pointed out that the expansion of the Internet fashion brand market has begun to gradually reduce the pricing of traditional fast fashion brands.

People in Wan Shang feather Expo limited reminded the public that in addition to referring to price factors, the purchase of down garments should also pay attention to the tag and pay attention to the fiber composition or blending ratio, such as the amount of stuffing, filling and fluffiness.

In addition, the quality of the down jacket feel light, soft, thin and so on.

The industry pointed out that in general, down clothing containing 70% or more is better.

If the down elasticity of the down jacket is poor, it means that the filling material may be made up of other comminuted wool instead of down. Besides, air permeability and anti drilling performance are also important reference indexes.