Xingye Leather: Leading The Way Of Green Leather Development

In China's leather industry, "Xingye leather" has been relished by the industry.

It not only led the development direction of China's green leather, but also wrote a new chapter of China's green leather. It also nurtured employees and nurtured the society with its unique "cattle culture".

In December 26, 2007, Xingye held the "founding meeting of Xingye leather Polytron Technologies Inc and the first meeting of shareholders' meeting" and successfully completed the shareholding system reform.

At present, Xingye has submitted relevant materials to the SFC.

In the fall season, Xingye is expected to be listed in China. So far, Xingye will usher in a new round of expansion.

16 years ago, Wu Huachun, founder of Xingye leather, started from scratch and founded leather industry in Anhai, Jinjiang.

16 years later, Xingye leather has become a leading enterprise in China's leather industry. It is a leather supplier of many brands, such as: Playboy, Goldlion, Puma, American Camel, AOKANG, red dragonfly, BELLE, Daphne and so on. The market share of cattle hide leather is the first in the industry, and Xingye has also become the largest supplier of leather material in China.

In the past 16 years, Wu Huachun led the Societe Generale in the leather industry to create his own blue sky with the image of a brave warrior who persevered, hardworking, loving and dedicated.

"There is a way of thinking, only a way out; there is vision, only achievements!" poverty accompanied Wu Huachun to finish his childhood and youth. According to his introduction, when his childhood was very poor, it was the burden of his mother to stir up the whole family.

Therefore, in order to help his mother to subsidize his family, he sold the crops such as sweet potato seedlings and sold them in the market.

"I have sold pork, and I have sold beef, and I have set up small stalls, basically there is no fixed place."

Wu Huachun said.

However, with his enthusiasm and smile, he won a lot of customers.

In that hard day, Wu Huachun's income was not much, but the initial excitement, similar to entrepreneurial enthusiasm, made him full of energy and infected everyone around him.

In the 90s of last century, leather products were popular in China, leather goods, leather shoes, leather bags, and all kinds of leather products on the streets.

The leather industry was a blank in China at that time, entirely relying on imports from Italy, Japan and Taiwan.

Wu Huachun has keen insight into the development prospect of leather industry. He brought his courage to face difficulties, courage without fear and sharp insight and sharp business insight, and resolutely stepped out of the first step of entrepreneurship.

Thus, Xingye leather came into being.

Like many successful entrepreneurs, Wu Huachun's career development has undergone a gradual process: in the early stage of his business, he first opened a small workshop, went abroad alone, took part in the scholarship, concentrated on the market research, obtained detailed information, and imported foreign equipment, talents, technology and raw materials into the country, opened a leather industry's exploration and development road.

Over the next few years, the scale of the small factories continued to expand. Now, Xingye leather has been officially pformed into Xingye leather Polytron Technologies Inc, and Wu Huachun's career has undergone tremendous changes.

"There is a way of thinking, only a way out. We can achieve success if we have vision." this is Mr. Wu Huachun's own experience of concentrating entrepreneurship.

In a few short sentences, the success factor as an entrepreneur should be hit the nail on the head.

Today, Xingye has begun his new journey.

"Green leather century industry" is our new positioning for ourselves in the new era.

Societe Generale chairman Wu Huachun said.

In recent years, under the leadership of the Green Olympics, a green wind has sprang up all over the country. One after another has been brought into the category of environmental protection.

As the leader of leather industry in China, Xingye leather is also deeply aware of its mission and responsibility in this green wind, so "green leather" has entered the public's vision.

It has also been questioned that the leather industry itself is a polluting industry. Is it not necessary to ask for greening of Xingye leather products?

"On the contrary!"

Wu Huachun looks very pleased, because leather pollution treatment is not perfect enough, so enterprises must strengthen the environmental protection function of products, which is the responsibility of enterprises.

In fact, as early as 5 years ago, Wu Huachun began to envisage his green dream.

That year, Xingye found a more than 20 years of history of Ash Leaching Technology and Liming Agent technology research enterprise Shanghai Dongyang Chemical Co., Ltd.

"With the help of Dongyang chemical industry, we pioneered the use of this new type of medicine principle Liming Agent."

Wu Huachun said with great joy.

However, the price of environment-friendly chemical raw materials is relatively high, and a lot of use will increase the cost, which greatly limits the promotion of these environment-friendly chemicals.

Therefore, at present, such high and new technologies are adopted by large leather enterprises such as Xingye and Sindh. Most of the small and medium-sized leather enterprises are deterred by high technical costs.

Thus, Wu Huachun has a bold idea: rather than because of the high cost of research and development, leading to only a few large enterprises can afford to buy, it is better to let leather enterprises and finished shoe enterprises also participate in the research and development of the most raw materials. The whole industry chain jointly works out R & D to share the cost of research and development, so as to reduce the price of environment-friendly materials.

To this end, in December 2007, Xingye held a meeting of representatives from upstream suppliers and downstream distributors in Dujiangyan to discuss how to achieve "green, environmental protection, synergy and win-win" in leather industry.

"The realization of green concept requires us and its upstream and downstream enterprises to work together and work together with the whole industry chain."

Wu Huachun told reporters that leather enterprises to truly achieve environmental protection, in addition to all aspects of the production process, the use of environmentally-friendly chemical raw materials is more important.

But the cost of developing environment-friendly materials is high. If the upstream and downstream enterprises share the high cost of environmental protection technology together, it will be a good thing for the whole leather industry chain, especially for many small and medium-sized leather enterprises in Jinjiang.

Wu Huachun believes that the research and development of environmental protection technology needs a lot of manpower and financial resources, and it takes a long time. Even though the industry is determined to do so, it is not enough to rely solely on the strength of their leather.

At the same time, in order to ensure the product's environmental protection, Xingye has introduced more than 20 measures such as saving water, electricity, gas, material and emission reduction, and introduced "chrome free tanning production" and "ecological tanning" technology to solve tannery pollution from the source, and formulated an internal control system to prevent toxic and harmful ingredients from entering the procurement, and promoted the development of more raw materials with superior quality, low price and environmental protection.

Today, Xingye is developing a new environmental protection technology with Dongyang company -- "waste liquid recycling and reuse".

It is understood that leather enterprises are generally discharged after the waste water treatment, but after processing, more or less will be a certain pollution, and will reduce the enterprise's "leather yield."

Once the technology is successful, the waste water will not be discharged in the leather making process, but will be recycled directly.

"Xingye leather, as a leading enterprise in leather making, has the ability to lead the industry in environmental protection and energy saving production."

Wu Huachun looks very confident.

In fact, the green concept of Xingye and the great policy of "energy saving and emission reduction" implemented by the state in the past two years are the strategic goals of keeping pace with the times.

If the idea of green culture is a responsibility of Xingye to society, then the "ox culture" is the commitment of Xingye to all employees.

According to convention, Xingye has held a special birthday party on the 20 of every month.

That night, the senior leaders of Xingye will burn birthday candles for all birthday employees in the month to celebrate their birthdays, while other employees in Xingye also have the honor to participate in the birthday banquet, and according to the "cattle culture" of Xingye, they are divided into four squares, namely, the rhinoceros, the yellow bull, the bullfight and the cow team.

As a matter of fact, when you go into business, you will be amazed at the fact that you are full of cattle.

Whether it is the high quality leather produced in the workshop or the slogan of "Jinjiang cattle Fujian cattle China bull world cattle", or a number of cattle raising initiatives, such as "the market share of shoe upper leather, the whole industry" and so on, are deeply reflected the connotation of Xingye leather "promoting cattle essence and inheriting cattle culture".

In the past two years, Xingye has had a "culture of cattle culture": around the legend of cattle, the story of cattle and the spirit of cattle, Xingye has carried out a series of cultural activities, such as speech contest, writing competition, tug of war, and so on.

The cattle culture of Xingye is based on the absorption of Chinese traditional culture, its own operational characteristics and practical experience. It extracts four spirits of "perseverance, diligence, love to fight, and dedication" from four oxen, namely, rhinoceros, yellow cattle, bullfight and cow.

Moreover, Xingye has institutionalized the culture and set up a cattle award to honor the advanced, promote the spirit of cattle, and strengthen the culture of cattle, so that the cattle culture can be truly derived from practice and applied to practice.

At present, there are hundreds of leather enterprises in Jinjiang, but there is only one industry that integrates "cattle culture" into the corporate culture.

If you want to do it, you need to be the first one.

We will vigorously promote "cattle culture", in addition to because we are cowhide, but also in the characteristics of cattle and Xingye quite consistent.

Wu Huachun said.

It is not hard to find that Xingye, as an intermediate product, provides raw materials for the shoe enterprises, furniture and other terminal enterprises, and the characteristics of this "behind the scenes hero" are very similar to that of cattle.

"We should encourage the employees to be honest and steadfast, and spare no effort to work hard, and refine them into a long-term promotion of corporate culture. I believe that the morale of the employees can be very effective."

Wu Huachun thinks.

"To promote" cattle culture "is not only to boost corporate morale, but also to run it in the corporate culture for a long time as an important way to promote brand culture abroad.

At the same time, the "ox culture" root is implanted in the corporate culture, which is to encourage the colleagues in the industry with the spirit of cattle.

Wu Huachun said firmly.

At present, Xingye also designs around the "cattle culture" in terms of corporate image, advertising slogans and so on. Its external brochures, corporate signs and outdoor billboards also reflect the elements of cattle.

In fact, the "cattle culture" chosen by Xingye is also preparing for the 2008 listing of Societe Generale.

"Listed companies should strive for the trust and support of shareholders. In addition to financial and other aspects of standardization and pparency, enterprises have the prospect of sustainable development, positive corporate culture is also very important."

Wu Huachun said frankly that the implementation of "cattle culture" before listing also implies the hope of stock prices rising after the listing of Xingye.