2012 China Clothing Conference Agenda

Thursday, November 22nd

20:00 - 21:00 China clothing The five eight Executive Council of the Association

Friday, November 23rd

09:00 - 09:30 China Apparel Association five eight Council and China Fashion Association men's wear, women's wear, children's wear, Clothes & Accessories Specialized Committee annual conference.

09:30 - 10:30 Chinese apparel industry Annual views released.

Enterprise spanformation: service driven is the demand of market evolution.

From the product centric manufacturing enterprises, we turn to enterprises that focus on customer needs, have full service chain and whole process services, extend the product value chain, and create "service enterprises" and "service brands".

Publisher: Wu Zhize China Apparel Association Vice President

Two. Industrial upgrading: Deepening positioning is the necessity of division of labor and cooperation.

Based on the development trend of the industry, we should re-examine the direction of enterprise development, define the positioning of the economic division of labor in the garment industry, and enhance the value chain of the national garment industry with creative manufacturing so as to reconstruct the global competitive advantage.

Publisher: Chen Yongbin, vice president of China clothing association

Three. Chain control: scientific integration is the foundation of supply system.

The design and optimization of the brand supply chain system is based on the integration of internationalization, and the information system is used to enhance the system function of the enterprise's optimal allocation of industrial resources, and finally achieve the multiplier effect of the added value of the industry.

Publisher: Zhou Shaoxiong Vice president of China clothing association

Four. Talent strategy: mechanism innovation is the guarantee of talent construction.

We should speed up the reform and innovation of the talent mechanism, strive to improve the talent structure and training system, vigorously promote the optimization of organizational structure and upgrade the management mode, and create an organizational culture full of innovative spirit and vitality.

Publisher: Vice President of Xia Guo new China clothing association

Five. Cultural practice: cultural connotation is the key to brand upgrading.

We should use cultural creativity to drive brand building, establish brand culture spirit and cultural value, and grasp the right of fashion discourse and market initiative with a high degree of cultural consciousness and cultural confidence.

Publisher: Miao Hong bin, vice president of China clothing association

10:45 to 11:05 elections

11:05 to 12:00: President Du Yuzhou, President of China Fashion Association

12:00 - 14:30 lunch

Parallel meeting from 14:30 to 17:00

Culture: self confidence and brand value

The biggest obstacle to the brand premium of Chinese clothing brands is the absence of fashion discourse power, which is rooted in the lack of Chinese culture and the lack of confidence in local culture.

Those cultural traditions that we have forgotten, neglected and lost are the cultural basis of the origin of Chinese clothing brand. Chinese culture, which is constantly innovating, accumulating and depositing, will become the gene and core of Chinese clothing brand, and eventually create a brand value with lasting vitality.

[introductory guests] Miss Deng Li, deputy publisher and executive editor of "Jia Ren"

[enterprise case release]

Case 1 "broadcast" Mr. Zheng Zheng, deputy general manager of Shanghai daily Broadcasting Industry Co., Ltd.

Case 2 "ICICLE", Mr. Ye Shouzeng, general manager of Shanghai wo he Brand Management Co., Ltd.

Case 3 "Wan Shi Li", Mr. Li Jianhua, President of Hangzhou Wan Shi Li group

[comments expert] Mr. Chen Fuguo, chairman of Meta Think consulting company

[summary] Mr. Zhang Rongming, chairman of Beijing Adam Underwear Co., Ltd.

Two. Communication: a new way to target and marketing.

The evolution of lifestyle and the evolution of consumer groups require us to precisely target target groups in the highly differentiated consumer market, search for homogenized consumer aggregates in fragmented information environments, and achieve the interpretation and dissemination of brand concepts through a perfect approach.

The emergence of new social media makes this process possible. In this history of communication from consumers recently, we can quietly spanform it into a brand supporter through the way of network aggregation, which is most willing to accept, and can also generate a new marketing channel.

[introduction] Mr. Wang Yijing, general manager of Youku potato group marketing planning

[enterprise case release]

Case 1 "Vic", Mr. Wang Chunhuan, senior vice president of VIC (Beijing) Technology Co., Ltd.

Case 2 Mr. Zhang Tao, vice president of Anta Anta (China) Co., Ltd.

Guest speaker 3 Chen Yizhan, chairman and chief executive officer of Wei Han marketing communication group

Speaker 4 Mr. Huang Tianwei, chief representative of northeast and North China, Hongkong TDC

[comments experts] interactive marketing CEO, digital marketing expert Mr. Tang Xingtong

[summary] distinguished guests, Mr. Qian Feng, chairman of Zhejiang Blue Love Fashion Co., Ltd.

Three. Talent: mechanism and enterprise concept

Talent is the first resource and the key to maintain vitality and growth. In the process of China's garment enterprises moving towards the high-end value chain, the implementation and protection of talent strategy is the most important core power.

The core of talent strategy lies in the correct concept of talents and the establishment of talent culture. A scientific and dynamic talent mechanism can make lasting career uplink and sustainable motivation feel possible.

[introductory guest] Mr. Tang Pinghua, associate partner and vice president,

[enterprise case release]

Case 1 "Taiping bird", Mr. Ou Limin, chief executive officer of CEO, Ningbo Taiping bird Fashion Co., Ltd.

Case 2 "Semir", director and executive vice president of Zhejiang Semir apparel Limited by Share Ltd

Mr. Xu Bo, general manager of Barbara Business Department.

Case 3 Mr. Hu Chengchu, executive director and vice president of China Limited, "Li Lang"

Case 4 "Shu Lang", Mr. Wu Jianmin, chairman of Shandong clothing and apparel Limited by Share Ltd.

[comments] expert Mr. Zhang Yong, deputy general manager of Chi cube marketing communication cluster management consulting department

[summary] distinguished guests: Mr. Chen Guoqiang, director of the Institute of industrial economics of China Garment Association

Four. Value: integration and benefit chain

Only by becoming a leader in the value chain can we grasp the initiative of future competition and become a promoter of the industry.

In a coherent and smooth industrial chain, how to optimize the design and logical connection effectively on the basis of the existing upstream and downstream resources integration, so that every node in the chain tends to maximize the efficiency and rationality, while ensuring the competitive edge of the strategic link, and thus forming an orderly and efficient value chain, will ultimately determine the core competitiveness of the enterprise.

[introduction] Mr. Wang Pu, founder and chief partner of Beijing longitudinal management consulting

[enterprise case release]

Case 1 Che Ketao, vice chairman and chief executive officer of Yida group

Case 2: Mr. Li Feng, vice president of Hongkong Lifeng development (China) Co., Ltd., Mr. Lin Zhiying.

Case 3 "Ray Tibor", Ray Tibor, vice president of Limited by Share Ltd, Lu Yama

Zhu Wuxiang, deputy director of the Department of finance, Tsinghua University School of economics and management

[summary guests] Mr. Zhou Mingjiang, executive vice president of the red bean group.

19:30 - 21:00 2012 annual {page_break} awards for Chinese costumes

Saturday, November 24th

09:00 - 11:30 parallel meeting

Five. Positioning: manufacturing and advantage reconstruction

When the new competitive advantage towards the high-end value chain is far from being in place, the impact of the emerging economies makes the traditional competitive advantage of the low cost manufacturing industry in China decline significantly, and the leap from the low end of the global value chain is imperative.

The reconsideration and final clarity of each enterprise's positioning is undoubtedly the beginning of the reconstruction of creative advantage with the characteristics of division and cooperation, and will become the foundation of China's clothing brand system and the beginning of the global industrial value chain.

[introduction] Zhang Yong, director of marketing research center, Beijing Technology and Business University

[enterprise case release]

Case 1 Lin Weijian, chairman of Guangzhou Li Guo Garments Co., Ltd.

Case 2 Shen Yingqin, chairman and general manager of Zhejiang Jordan clothing Limited by Share Ltd

Case 3 Huang Shali, general manager of gage (China) weaving and dyeing Co., Ltd.

Case 4 Ruan Jixiang, President of Jack holding group

[comments] Guo Guoqing, Professor of business school, Renmin University of China

[summary] Yang Wensun, chairman and general manager of Hubei Meyer Group Co., Ltd.

Six. Channels: innovation and cross-border cooperation

With the spanformation of people's lifestyle and consumption patterns, various innovative and inspiring new retail formats are sprouting up, while creating the competitive advantages of the terminal rapidly, the brand's vitality is highlighted.

The success of a business depends on whether it can fundamentally grasp the shopping needs of consumers and changes in shopping behavior. In the blurring of industry boundaries, seeking cross-border cooperation has become the best choice to meet the diversity and complexity of consumer behavior. The innovation of commercial channels and the innovation of zero sale terminals will surely become the decisive force to change the market structure.

Director of the qualitative research of the zero point group & Ms. Zhang Yanling, director of the research director of the Beijing zero point consumer goods industry

[enterprise case release]

Case 1 ms. Chen Peng, President of "Y '3" NC.STYLE international brand broking company

Case 2 "Tonlion", Mr. Ying Chunguang, general manager of Tonlion brand, Ningbo Bo Yang Fashion Co., Ltd.

Case 3 "Xintiandi", Chen Chun, deputy general manager of Hongqiao real estate, Ruian real estate.

[comment] Wang Yao, vice president of China Federation of Commerce

[summary] Ms. Zhou Yan, President of Dalian Si fan clothing and Accessories Co., Ltd.

Seven. Efficiency: management and information technology

Efficiency determines competitiveness, which is the decisive factor for enterprises to maintain steady growth. The integration and application of modern information technology and synergy, while optimizing the allocation system of industrial resources, strongly promote the improvement of production efficiency, management efficiency and market reaction ability, and become an important force in promoting efficiency.

The significance of scientific management based on information technology lies in improving work efficiency, reducing costs and increasing efficiency through information technology. Eventually, a more competitive and efficient internal operation system is built.

[introductory guests] Professor Han Yongsheng, School of management, Graduate University of Chinese Academy of Sciences

[enterprise case release]

Case 1 Mr. Liu Weiwen, director and deputy general manager of JEANSWEST JEANSWEST group

Case 2 Mr. Zhang Daili, chairman of the "red collar" red collar group

Case 3 "Tai Zi Long", Mr. Wang Peihuo, chairman of Zhejiang Tai Zi Long Dress Limited by Share Ltd.

[comment expert] Mr. Wang Angeng, member of the national informatization expert advisory committee

[summary] Mr. Li Rugang, chairman of Ningbo YOUNGOR apparel Co., Ltd.

Eight. Service: consciousness and operation system

Service is "activities, interests and satisfactions" sold together with products. The construction of service enterprises has become a new trend of future development. It is an inevitable choice to increase added value of products and realize brand differentiated operation.

This means that enterprises should build a set of benign operation and scientific and reasonable service operation system with the help of the customer service and the whole process service.

[introduction] distinguished commentator, TV planner, Mr. Shi Shusi, financial columnist

[enterprise case release]

Case 1 "October mommy", Mr. Zhao Pu, chairman of Shanghai hi Industry Co., Ltd.

Case 2: Mr. Zhou Sheng, chairman of Shenzhen City leaf garment Industrial Co., Ltd.

Case 3 "pop beauty", Mr. Yu Dejian, director of Guangzhou fashion and fashion business Limited by Share Ltd.

Case 4 ms. Sun Gefei, general manager of Greater China, P & G, P & G company

[comments] PWC, director of operations management consulting, Mr. Sun Zhaoyang, head of retail and consumer goods industry.

[summary guests] Ms. Xia Hua, chairman of Yiwen enterprise group

12:00 - 14:30 lunch

14:30 - 17:00 high-end forum

Speakers:

14:30-15:20 Mr. Han Zhi Guo, a famous economist.

15:20-16:10 Mr. Zhang Yiwu, a famous social commentator.

16:10-17:00 Mr. Du Weiming, Professor of Harvard University and famous cultural scholar.

19:00 - 20:30 closing dinner