Clothing Sales Brand Gold Nine Silver Ten Lost Hope In The Spring Festival

Yesterday, Mr. Ding, a clothing agent in the city, told reporters that the peak season for sales in October, which everyone used to be optimistic, was also empty.

Taking into account the market inertia, Mr. Ding is still not optimistic about next year's market, so he turned off 4 stores and laid off 20 employees.

Sports apparel brand profit margins continue to decline

The latest achievements of Nike and Adidas show that

The first quarter fell 12%, Adidas grew by 14% in the first three quarters; net profit and store growth in the first half of the local sports clothing brand (compared with the end of last year), Lining was -84.5% and -952, PEAK was -43.3% and -1067 home, 360 degrees were -22.9% and -185, Anta was -17% and 29, XTEP was 0.3% and 165.

Semir announced the three quarterly report this year, 7~9 months, the company's total revenue of 2 billion 100 million yuan, down 5.53% compared to the same period last year, net profit of 225 million yuan, down 36.24% over the same period.

The United States is also not optimistic about the situation, the three quarterly performance negative growth, 7~9 months, the company's total revenue of 2 billion 594 million yuan, down 13.47% compared to the same period, net profit of 320 million yuan, down 13.4%.

PEAK sports released the latest report shows that as of September 30th, its authorized retail outlets in China were 6739, compared with the end of 2011, a net decrease of 1067.

5 families of Lining, Anta, PEAK, 331 and China

Brand listed companies also have poor revenue.

Yesterday, reporters in the city of Xinhua Street Anta, Nike and other stores to see, the patronage of very few people, only the salesperson is crying hard.

Some sportswear brands, which used to have little discount, are now hanging out the banner of "buy twenty percent off pieces, buy two pieces and thirty percent off", but customers do not buy it.

When asked about the sales quotes of Lining and other sportswear brands this year, a shopping mall in the city

Ms. Jin, director of the floor, said, "the market is very poor."

She told reporters that she had heard about the nationwide shutdown and layoffs, but this situation did not appear in Jinhua, because these sportswear brands were distributed by agents in Jinhua, not direct manufacturers.

In spite of the difficulties, the agent will continue to support it.

"Compared to the third quarter, the market in the first half of this year is even worse."

Ms. Jin said that through sales promotion and preferential activities, business has improved somewhat. The monthly turnover of a single brand can reach hundreds of thousands of yuan.

Speed up digestion inventory and expect economic prosperity to rise

In the global economic downturn, sports apparel brands such as Nike are falling into the predicament of declining performance and high inventory.

"Fashion clothing, children's clothing and other brand clothing is also difficult to escape, is the whole industry depression."

Mr. Ding told reporters that the whole garment industry is in recession.

He believes that Jinhua's clothing industry, 2/3 is a capital preservation, loss, 1/3 can make money is good.

"This year's business is bad. During this period of time, the temperature drops and the winter business is better."

Ms. Xu, who manages clothing in the clothing District of Jinhua industrial and commercial city, told reporters that business is becoming more and more difficult to do. Many operators in the market have launched the "pfer" sign, and some of them have not been able to support it or simply turn it off or change.

"From spring clothes to summer wear and autumn clothes, a lot of stock has been overloaded, and I don't know how to deal with them."

The most valuable part of clothing is inventory.

According to industry analysis, high inventory is a common problem faced by garment enterprises this year. A large backlog of products has not only occupied funds, but also wasted manpower and material resources. It also prolonged the turnover period of products and reduced overall profits.

"Clothing is different from other industries, it is difficult to achieve zero inventory, but this year's surge in inventories also exposes some weak management and contingency capabilities of small and medium-sized enterprises and households."

Many garment enterprises and business households regard digestion inventory as a goal. Some manufacturers have stopped production because of the high inventory pressure.

This year's macroeconomic downturn and the consumer market are the main reasons for the pressure on clothing companies to face inventory pressure.

"In the past few years, the garment industry has been expanding rapidly, and the stock pressure has been obscure by the good economic situation.

Now the economic downturn, the crisis is exposed.

Ding told reporters that the market, shopping malls, supermarkets, along with street clothing shops, exclusive stores, the phenomenon of homogenization has been very serious.

Some people see the low threshold of clothing management, and blindly follow up. Only when they enter the business do they know that business is difficult to do.

"After the Spring Festival next year, some poorly run clothing brands will disappear from the market."

Mr. Ding said the industry will face a shuffle.

In October, the consumption season was not ideal. Many clothing operators hoped for the new year's day and the Spring Festival winter sales season.

"Business is always better in the new year."

Yesterday, a shopkeeper dressed the new product and said.

According to the insiders, the key to the improvement of the sales situation in the clothing industry lies in the improvement of the macro-economy and the increase of consumption.

Enterprises should strengthen internal management, speed up the inventory and increase the gross profit margin of single products.

The current macroeconomic data have been improving.

According to the data released by the National Bureau of statistics, consumer confidence index was 100.8% in September this year, up 1.4 percentage points from August, and consumption has already recovered.