Problems In The Development Of Clothing In Humen

"There are more than 50 thousand registered trademarks of clothing in Humen, but there are not many famous brands, but only the YISHION that is famous in China. There are more than 2000 garment enterprises in Humen, but only 100 of them are on scale. " At the news conference of the seventeenth China (Humen) International Fashion Fair in November 18th, Ye Kong, mayor of Humen Town, expressed concern.

But the embarrassment is that YISHION, the first well-known clothing brand from Humen, has not been able to buy it on the ground in Humen. Because YISHION's brand stores all over the country, but not in its birthplace in Humen to open stores. "To tell you the truth, the clothing industry in Humen is very developed, and there are many talented people. It is not a store in Humen. The company is really worried about brand clothing being counterfeited and the protection of intellectual property rights is more difficult." Ms. Yu, assistant director of marketing, Dongguan YISHION Group Co., Ltd.

　　 Clothing design Plagiarism is the hardest hit industry.

For YISHION not to set up shop in Humen, Zhu Huaze, executive vice president of Humen apparel and apparel industry association, understands. Zhu Huaze introduced that YISHION group opened a brand flagship store in fuming mansion when it started. "But after the YISHION brand grew, the only clothing sales store in Humen was removed long ago. YISHION's approach is mainly to protect brands and protect their design intellectual property rights. Zhu Huaze said that clothing replacement is very fast. Taking YISHION as an example, the company can produce 4000 to 5000 clothing designs every quarter. "But their clothes are sold directly to all brand stores throughout the country after the design is put into production."

"China's textile industry Garment industry In particular, clothing design has been infringed ". The copyright and style of some fashion designers are often copied just a few days ago. The clothing enterprises have been very strange about this and seem very helpless. What can you do if you sue him? "Said a Humen garment owner.

"It is very difficult to safeguard the rights of costume design, and infringement is also difficult to define. This is a stubborn disease of the entire garment industry. For example, a brand name garment is produced by a factory, but it has changed its sleeves and changed its collar. If you say whether the other party has infringed on it, it is hard to define it. Zhu Huaze also said.

Insiders say that for a long time, our country is lagging behind in the protection of clothing intellectual property rights. There are counterfeit international clothing brand "fake big" phenomenon, but also plagiarism other people's appearance design, flower design, style design and other aspects. These frequent phenomena, due to difficulties in safeguarding rights and low cost of infringement, have not been won by the infringed party.

The "zero cost" of enterprise infringement makes the "bringing ism" prevail in China's clothing industry. It can be introduced to the market in imitation of other people's clothing styles and patterns, and the cost of such infringement is very low. Zhu Huaze introduced that the clothing enterprises in Shenzhen once went directly to Humen to find clothes made by famous clothing enterprises and returned to the same production.

For the garment factories in the surrounding cities to imitate the fashion design style of Humen, Zhu Huaze believes that this is a proof of the development of Humen's clothing industry, and is the evidence of Humen fashion design's brave fashion forefront. But at the same time, it also challenges Humen clothing brand design protection.

Revitalization of Humen clothing has three major problems.

According to the insiders, YISHION is not embarrassed to set up a store in Humen. It is also an embarrassment for Humen's garment industry to face bottlenecks. It is also why so many years, Humen has only emerged the embarrassment of a well-known trademark throughout the country.

This year's trade fair, the official position given by Humen is "reinvigorate the fashion industry in Humen". The new answer to Ye Kong, mayor of Humen, is why Humen's garment industry has made remarkable achievements after 30 years of development, but is also facing major challenges. Internal factors, enterprise production links, equipment and technology are relatively low, the market sales volume is large, but the product quality is not high. External factors and related industries in the surrounding cities are rising. The share of Humen's clothing in the global market is shrinking.

Li Dingru, vice mayor of charge of garment industry in Humen, believes that there are three difficulties in the predicament of Humen's clothing industry. First, the number of enterprises is large, but the scale of production is small. Of the more than 2000 garment enterprises in the town, there are less than 100 garment enterprises on the scale. Secondly, there are many brands, but few famous brands. There are more than 50 thousand registered trademarks of Humen clothing, but only one famous brand in the whole country is in YISHION. There is only one YISHION brand in the country. There are no more than 30 brands with a certain degree of recognition. Third, the ability to make clothes is strong, but the ability to create is weak. There are not many brands and frontline designers in Humen town.

Humen clothing must change from product to commodity

For the challenges faced by Humen's clothing, Humen's leaders know more clearly. Zhu Huaze introduced that in order to protect the intellectual property rights of original clothing in Humen, local enterprises should be encouraged to create their own brand of clothing and create more original products. As early as a few years ago, the Humen Bureau of letters has specially dispatched a number of personnel to set up a professional team of Humen clothing intellectual property fraud. "The members of the Humen clothing knowledge industry anti-counterfeiting professional team are inspecting every day in the wholesale market and stores in the town, and once the counterfeit brand is found, the original design of others is copied, and the relevant judicial organs are immediately transferred to the relevant judicial organs according to the relevant laws." Zhu Huaze introduced.

A few days ago, the Humen town government introduced the implementation opinions of the people's Government of the Humen Municipal Committee of the Communist Party of China and the Humen Town People's Government on the construction of a major industrial gathering area for clothing and clothing. The "opinions" introduced in 12th Five-Year, during the period, we should urge the clothing and apparel enterprises in Humen to develop steadily, take root in development, strengthen and expand, strive to make Humen's clothing and apparel industry cluster into a key industrial cluster, strive to achieve annual sales volume of Humen clothing and apparel industrial cluster over 50 billion yuan within two years, and promote the target of annual sales volume of Dongguan clothing and apparel industry cluster exceeding 100 billion yuan.

At the same time, the "opinions" introduced, strive to "12th Five-Year" period, Humen has 2 to 3 brands to enter the national brand name, 10 to 15 brands become the provincial brand name, regional brand 50, and strive to make Humen into the Pearl River Delta clothing and clothing regional brand center, famous brand name incubator base, South dress weathervane, the origin of women's clothing. Meanwhile, by the end of 12th Five-Year, Humen garment enterprises accounted for 15% of the total number of enterprises in the industry. The annual output value of 10 enterprises exceeded 500 million yuan, and the annual output value of 3 enterprises exceeded 1 billion yuan, and YISHION group was encouraged to strive for more than ten billion yuan to give full play to its benchmarking and backbone role.

For the ambitious goal of Humen town in the development of the clothing industry, Jiang Hengjie, executive vice president of the China clothing association, said: "for the Humen town's goal of creating an annual sales volume of over 50 billion yuan, what I value more is the process from quantitative change to qualitative change in Humen clothing. More emphasis is placed on the transformation of Humen garments from products to commodities. Clothing brand Constantly emerging. "