Yinxinniao Finally Won The Title Of "Top Ten Fashion Brands"

On November 19, the "Top Ten Fashion Brands" of China's footwear industry in 2011-2012 Beijing Announce. Wenzhou women's shoes brands Yinxinniao, Red Dragonfly and Zhuoshini shine among the "Top Ten Fashion Brands".

Chen Jiubei, General Manager of Yinxinniao Beijing Branch, received the certificate of "Top Ten Fashion Brands"

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It is reported that this "Top Ten Fashion Brands" is called "Shoes Oscar Award" by Chinese footwear industry people, and it is a selection activity with the theme of "Brand Forging the World, Intelligent Manufacturing Creating China". Indian Heart Bird In this selection, 33263 support votes, 56783 online votes, 23520 member votes were obtained, and the popularity value was 81223. The total number of votes and popularity value were far ahead, and finally won the title of "Top Ten Fashion Brands".

The Yinxinniao brand is unique to Zhejiang Yinxinniao Shoes Co., Ltd., which was founded in 2008 with the vision of "creating an international first-class women's shoes brand". Using the brand operation mode of "fashion+quality+star endorsement+stock+service" and the marketing strategy of "the second and third tier markets surrounding the first tier market", the Indian bird brand specially invited the charismatic Korean film star Zhang Nala to act as the image spokesperson, and defined the "Indian bird - the choice of happiness" with profound connotation as the brand slogan, which has gained certain popularity in the market. In 2012, Incarnation Bird set up a corporate culture center, which has made three major steps in sorting out, managing and spreading the brand culture of Incarnation Bird: first, fully relying on modern media to promote and spread the brand culture. The construction of three major network platforms, namely website, QQ group and mobile phone communication, has increased the way for contemporary Chaozhou people to understand the brand of India bird; 2、 Use traditional media to promote and spread brand culture in many ways. The Yinxinniao brand often appears in the industry media or mainstream media such as China Leather and Beijing Leather, and its brand proposition and brand culture are widely spread; 3、 Fashion that will keep pace with the times Design The concept and cultural story are integrated into the design of shoes, adding the brand culture and fashion connotation. After just a few years of development, the Yinxinniao brand has thousands of marketing outlets and the brand is deeply rooted in the hearts of the people. And won the honorary titles of "China's Famous Brand", "Top Ten Quality Brands in China's Shoe Industry", etc.