Anta Orders Fell 20% In The Second Quarter.
After the first three quarters of PEAK's sales,
Anta
Sports (02020, HK) recently announced the company's latest.
Sale
Situation.
The announcement shows that the order for the company's orders fell by 15% to 25% in the second quarter of October, which ended in 2013.
Prior to the end of July, in the first quarter of 2013, orders for Anta were reduced by about 20% to 30%.
For Anta's performance, Zhu Qinghua, a light industry researcher at CIC, told reporters that Anta did not break through the overall downward trend in the sporting goods industry. "On the one hand, the company's third quarter business situation has not improved, and its operating income has declined compared with the previous year. On the other hand, the decline in the volume of orders indicates that Anta's performance next year is also worrying."
In the above announcement, Anta said that the inventory level and operating performance of the company and its retailers have begun to stabilize.
In this regard, Zhu Qinghua pointed out that the stock level and operating performance began to stabilize not only the situation of Anta, but also the overall situation of the industry.
He said that due to the rapid expansion of sports brands and the weakness of consumption, the whole industry was faced with problems such as high inventory level and poor operation conditions. Some companies took measures to promote sales and reduce the number of stores.
"Anta said that on the one hand, its situation may be relatively good, on the other hand, it is also to boost investor confidence, because it is too early for the industry to recover."
The key is to know the founder of sports consulting company.
Zhang Qing
The whole industry is still facing the ceiling of upward development, and the mode of growth needs to be pformed, and pformation is not a short-term matter. Next year's situation is grim.
It is understood that Anta management also said that the follow-up will optimize the efficiency of the sales network and close poor performance shops.
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